57. One thing that holds people back when it comes to launching their business is the idea that they need to pick a specialty or niche. While it can be helpful to have a target audience in mind, you can niche and expand once you are up and running. You can open up your services to more people without having to leave behind your niche clientele. Your core message and service can stay the same, but you can also expand to reach more potential customers.
Visit https://Jasonlinett.com/57/ now to view the complete show notes, watch the video podcast, and access a complete transcription.
Today, I look at how creating a niche can be counterintuitive for your business and how my niching strategy helped me reach more people. I explore how a specific message can attract a wider audience and what is often missing from the niching conversation. I share how you can listen to your customers to find the next expansion phase for your business and a method of speaking in specifics while still attracting a broader audience. I also share some common business mistakes when looking at target markets and a few content strategies you can use to niche and expand your business.
“There’s a method to talking in ultra specifics and yet have other people bring themselves into the story.” - Jason Linett
This week on Hypnotic Language Hacks Podcast:
- How creating a niche can be counterintuitive for building your business
- How my niching strategy helped me to attract more customers
- How a specific message can expand to a wider audience
- What is often missing from the niching conversation
- How you can listen to your audience to expand your offering
- A method of speaking in specifics while also reaching a broader audience
- A typical business mistake people often make when choosing a potential target market
- Content strategies you can use to niche and expand
Resources Mentioned:
- Rich Dad Poor Dad by Robert Kiyosaki
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- Jason Linett on LinkedIn
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