Prentice Howe has always believed in underdogs. As Owner and Chief Creative Officer of Door Number 3, a full-service advertising agency based in Austin, Texas, his passion is helping brands embrace their challenger-ability and topple their giants. Prentice has been featured in The New York Times, AdWeek, Inc., and Communication Arts and authored the Amazon best-selling book “The Empowered Challenger Playbook,” which describes his strategies in detail and backs them up with case studies.

What you will learn in this episode:

• Why Prentice thinks that betting on yourself is the best thing you can do for your professional career
• How to adopt Prentice’s growth mindset, what it means for your future, and how to instill that mindset in your employees
• Prentice’s advice for creating a roadmap and acquiring the tools needed to advance your business and achieve your professional goals
• Strategies for “challengers” to shift their focus, make sacrifices, and pursue their goals of competing against market leaders
• The five pertinent personal traits needed to be an empowered challenger
• Finding your niches to diversify your client base and avoid putting all of your eggs in one basket
• What Prentice thinks are the most critical skills for “business masters”
• Why your business should serve YOU and not just your clients
• The life-changing effects of having a mentor and why success leaves clues

Resources:

• Website: https://www.dn3austin.com/
• Twitter: https://twitter.com/dn3austin
• Instagram: https://www.instagram.com/doornumber3/
• LinkedIn: https://www.linkedin.com/in/prentice-howe-54163b4/
• Prentice’s new book: https://www.amazon.com/Empowered-Challenger-Playbook-Brands-Change-ebook/dp/B06WLLLVT8