Brand aid is about the uniqueness and point of difference in a business.

• How are you different? • How are you unique? • How are you expressing this uniqueness to the market? • What are you great at? • How does it come to this reasoning? • Does the business have a good sense of the context and landscape? • Has it formed a position in the market for which it is known ? - this is distinct as trying to be all things to all people and not having a distinct point of difference.

We will discuss branding, marketing, communications, in -store windows and online offer. These must be renewed and innovated upon to capitalise on your point of difference.

For more information please visit retaildoctor.com.au, send us an email businessfitness@retaildoctor.com.au or follow us on LinkedIn, Twitter or Facebook.