Braze’s Global Senior Director of Strategic Partnerships, James Herridge-Leng, lays out a blueprint for retailers who refuse to be trapped by channel silos or third-party walled gardens. Expect hard numbers: a 200 % jump in ROAS, email open rates doubling when WhatsApp joins the mix, and loyalty lift when zero-party data fuels real-time journeys.

Key Topics

• Composable vs monolithic engagement stacks
• Zero- vs first- vs third-party data: what drives lifetime value
• Privacy-by-design and GDPR compliance without paralysis
• AI orchestration that tunes channel, content, and cadence per user
• Future retail ecosystems: planning law shifts, retail-media in-store, and AI-driven associate tools

Guest Bio

James Herridge-Leng spent two decades scaling tech giants before steering Braze’s global partnerships. He helped brands like Deliveroo, ASOS, and Estée Lauder turn data into moments that matter.

Resources & Links

• Braze Customer Engagement Platform → braze.com
• 2025 Consumer Engagement Review → braze.com/research
• Cannes Lions, VivaTech, Shoptalk appearances → braze.com/events

Calls to Action

• Subscribe on Spotify Podcasts & leave a ★★★★★ review — it fuels future deep-dive episodes.
• Share your biggest customer-engagement hurdle via voice message at retailpodcast.fm/voice — we may solve it on air.

Estimated reading time: 4 min.