• Introduction of guest Scott Buscemi – WordCamp Speaker, WooCommerce Ninja, avid drone pilot (unofficial creator of the Dronie (drone selfie!))
  • Luminary | eCommerce Consulting Partners in Los Angeles
  • Don't use OS Commerce
  • Installing WooCommerce and it’s extensions won’t magically bring you sales / success
  • You need to market yourself / your business / your site – create relationships
  • EDD Enhanced eCommerce Tracking
  • stripe.com
  • Dealing with Abandoned Carts on WordPress e-Commerce Sites
  • WooCommerce Google Analytics Pro
  • TaxJar-Sales Tax Automation for WooCommerce
  • WooConf:Learn. Develop. Sell.
  • It doesn’t matter what platform you are on, or how beautiful your site is – it’s about smart marketing – understanding who your customers are, what they want
  • ZMOT
  • You need to use SSL – doesn’t matter what kind of site (even if your site is small – helps build your reputation/trustworthiness) – LetsEncrypt is a great option
  • Let's Encrypt
  • Should you use a CDN (content delivery network)? Yes, speed matters. Amazon found that even a delay of a tenth of second in their speed decreased the number of orders.
  • Cloudflare-The Web Performance & Security Company
  • Bouncehelp – Increase Sales Calls by 20-30%
  • Square – Create Your Free Online Store
  • Once you have data where you can start understanding how people interact with your business, then it’s more appropriate to move to a more sophisticated platform such as WooCommerce
  • If you leave a marketplace (like Etsy) to create your own shop on WordPress with WooCommerce (or similar) to save money, you have to ask yourself – what does that actually cost me? How will I market my site if I’m on my own – what will marketing / migration cost me?
  • Cost of plugins / extensions doesn’t just cover the code, it covers the support as well as updates
  • What are some methods/plugins to streamline the cart process and avoid abandoned carts?
    • Consider at all times what the user is expected to do next
    • There are extensions available to help manage abandoned cards (emails customers)
      • CartHook for WooCommerce
      • Jilt for WooCommerce

Shownotes prepared by: Jason Tucker – @jasontucker – http://www.jasontucker.us
Emanuel “Manny” Costa – @emanweb – https://blog.emanuelcosta.com
Sherie LaPrade – @HeySherie
Cheryl LaPrade – @YayCheryl

The post WPblab 049 – How to sell products using WordPress ecommerce appeared first on WPwatercooler.

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