• They way we think customers get to our website.

  • Search for a product or service on a search engine (Google, Bing)

  • Go to Facebook organic and click on the link to the website

  • Is this true?

  • Yes

  • And No

  • How else do they get there?

  • Referred through Facebook

  • Referred through Next Door or other local and neighborhood sites and apps
  • Ads (Google, Facebook, IG, Messenger, etc.)
  • Word of mouth
  • Billboards

  • Reviews

  • Truth is, it’s normally a combination or two or more

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