Thought leadership and content marketing both generate a lot of excitement and interest among marketers, but a lot of producers (mistakenly) think that thought leadership is simply content marketing in executive clothing. This is not the case!

In this episode of the DSR Ghostwriting Podcast, I run through my first article for Entrepreneur.com entitled 'The 4 Key Differences Between Thought Leadership and Content Marketing'

I cover:

• The different mechanisms through which thought leadership and content marketing work to position the authoring party as a reliable potential vendor
• How thought leadership exchanges quality, original insights for executive attention while content marketing exchanges value and educational information
• Where thought leadership and content marketing sit in sales and marketing funnels
• Distribution channels: onsite vs. offsite and managed vs. unmanaged. How thought leadership and content marketing authors need to plan for different routes to audience
• How content marketing and thought leadership can be used in conjunction

Entrepreneur post:

https://www.entrepreneur.com/article/358323

If you're interested in learning more about how thought leadership and content marketing can boost your organization's brand awareness, lead generation and positioning, visit dsrghostwriting.com.