Email is a vital tool in the arsenal of a freelancer or small business owner!

Here are some useful things you might need to know about it if you're just getting set up.

I go over:

• Gmail vs branded email
• What G-Suite (formerly Google Apps) does
• The default email system that typically comes packed with hosting subscriptions
• Catchalls, forwarders, and why they are helpful
• Dedicated SMTP services for bulk email marketing
• DKIM, SPF, and why authentication is important for better deliverability
• Some email marketing basics, including GDPR and avoiding having your email blacklisted