Courtney Lukitsch is the Founder and Chief Communications Officer of 20-year consultancy Gotham PR, with offices in NYC, Miami and London. Gotham PR has clients in the US and 30 countries globally.

What you will learn in this episode:

• Why companies need to focus on being significant, not just successful
• Courtney’s crucial steps for putting together a significant business
• Why you should always surround yourself with experts
• Ways your effectiveness may be diluted if you aren’t working where you’re most valuable
• The significance of understanding your mission and values in order to establish goals
• Why the function of public relations is so critical for businesses, and how it has evolved over time

Resources:

• Website: https://gothampr.com/
• LinkedIn: https://www.linkedin.com/in/courtneylukitsch/
• Twitter: https://twitter.com/Gothamist1