Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought after communications expert known for her business building acumen and insights.

What you will learn in this episode:

• Why it’s important to use language with precision
• How the word ‘try’ can be perceived as bad when used in the future tense
• Why you should always ask specific questions
• How to speak to convey confidence
• What two words should be eliminated to reduce ambiguity

Resources:

• Website: https://leecaraher.com/
• LinkedIn: https://www.linkedin.com/in/leecaraher
• Facebook: https://www.facebook.com/LeeCaraher1/
• Twitter: https://twitter.com/leecaraher