Dave Kittle, Tony Maritato and Jimmy McKay livestream about the uproar of 5 Guys Prices (and how healthcare providers should look at it), Dave shares his latest accidental on purpose Twitter firestorm and we share a weird ASMR Physical Therapy video.

Key Insights

• Use emotional stories and language to motivate support for causes, not just facts and data

• Craft exclusive offers and highlight patient impact to promote business and advocacy campaigns

• Leverage psychology and case studies to resonate with audiences on important issues

• Controversy and emotional engagement on social media can drive awareness

• Guided meditation content can help creative professionals reach monetization goals

Shownotes

• Colorado Physical Therapy Association campaign "Your Silence, Our Loss"

• Encourages members to write letters, donate, and share content to support legislation

• Importance of focusing advocacy campaigns on patient impact

• Conducting interviews with members to create video clips for the campaign

• Sparking engagement on social media with controversial questions

• Motivating audiences through emotional storytelling instead of just facts

• Jim's efforts to create meditation content to reach YouTube monetization

• Suggestions for effective advocacy and business promotion campaigns

• Highlight patient impact and use exclusive offers

• Applying psychology and case studies to resonate with audiences