Physical therapists spend years learning how to help people—but almost no time learning how to reach them.

Jimmy McKay is joined by Tony Maritato and Dave Kittle to unpack what actually works on social media for physical therapists, clinic owners and students. Tony shares how simple Facebook posts generated more than a million views and approximately $2,000 in ad revenue over 28 days. Dave explains how clinicians can turn their online presence into local patients, professional leverage and a stronger career.

The crew also debates whether creators should optimize for algorithms, audiences or actual business results—and why polished production may be less effective than simply pulling out your phone and hitting record.

This episode covers:

• Why PT students should build a personal brand before graduation
• How simple clinical content can outperform polished videos
• The rise of micro-influencers and performance-based clipping
• Why reach and relevance are different
• Facebook monetization versus selling services directly
• How content can help clinicians attract patients and negotiate raises
• Why communication may become one of a clinician’s most valuable skills

Featuring Tony Maritato, Dave Kittle and Jimmy McKay.