Never Split the Difference: Negotiating As If Your Life Depended On It

Physical therapy isn’t just about movement anymore — it’s about models, messaging, and mindset. In this episode, Jimmy interviews Ryan Sharkey and Jonathan Ide-Don, co-founders of Full Stack Healthcare, a platform and newsletter helping clinicians think beyond fee-for-service.

They break down the differences between RTM and telehealth, how asynchronous care changes outcomes, and why communication — not Theraband color — is your next clinical edge.

???? Who this is for: Clinic owners, ambitious PTs, policy-curious rehab pros, and anyone who feels like the system is broken but isn’t sure how to fix it.

???? Topics covered:

  • What "full stack" really means for healthcare
  • Why PTs need to think like product builders
  • RTM vs Telehealth: Reimbursement realities
  • Why communication > exercise selection
  • Scaling care without sacrificing quality
  • Substack as a clinic strategy

???? Game Segment: Full Stack Fire Round

  • RTM vs Telehealth
  • Fee-for-service vs Value-based
  • Clinician-led vs Venture-funded
  • One Substack post every PT should read

???? Guest & Resource Links:* ???? Full Stack Healthcare * ???? Never Split the Difference by Chris Voss * ????‍⚕️ Sara Health – Remote care, simplified * ???? Empower EMR – Built for PTs * ???? US Physical Therapy – 650+ clinic locations