In this powerful Graham Sessions sit-down, first-time attendee Alex Bendersky, PT, MBA, gets real about risk, readiness, and the trillion-dollar opportunity in MSK care. From surviving the Medicare cap crash of 2002 to forecasting the next existential threats to PT, Alex challenges the profession to evolve beyond survival.

We dig into:

• What resilience actually looks like for private practice
• Why waiting for change is a losing strategy
• How to capture untouched markets in MSK
• What you’re doing wrong with risk-based care
• The trillion-dollar pie that’s still on the table

????Live from APTA Private Practice Graham Sessions