The Shopify Solutions Podcast: Recent Episodes

Scott Austin

Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focussed agency. Scott has decades of e-commerce business with the biggest companies and the smallest stores and everything in-between.

8/5/26

Episode Summary

Two things about AI are true at the same time: it's genuinely powerful when wired into your systems, and getting it there is a lot harder than the demos suggest. In this episode Scott gives you both halves. He walks through Client OS, the tool JadePuma built and runs on client brands — a connector that sits between Shopify, Klaviyo, Notion, GitHub, and Google Drive, holds a detailed brand definition, and routes each task to whichever AI model fits it best by API.

The demo covers what's actually running today: automated 404 reports with confidence-scored redirect recommendations, scheduled ADA compliance checks that hand errors to a human expert, brand-compliance scoring on existing pages and emails, sentiment analysis on customer reviews to keep brand language in sync with how customers actually talk, and landing pages built from the theme's existing sections. Coming next: ad platforms, social, Google Analytics, and a connection to the marketing calendar — with the goal of one coordinated campaign across every channel, assembled by AI with human checkpoints built into every skill.

Then the honest part. Client OS has taken more than a full-time month from JadePuma's strongest developer and it isn't finished. The connections break, APIs change, and chaining tasks together multiplies the failure points. That math works for an agency amortizing the build across a roster of brands; it usually doesn't work for a single store. Scott's takeaway for store owners: don't build this yourself — ask your agency what they're building, how they're using AI on your brand, and what they'd never let it touch.

Show Links

Leave a review - https://ratethispodcast.com/solutions

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-191-what-ai-can-do-for-your-shopify-brand-today

7/22/26

Episode Summary

Shopify is rolling out a new Collection engine, and it's a big step forward for store owners. In this episode, Scott walks through what's changing: the old split between manual and smart collections is gone, replaced by collections built from a combination of sources. That means you can now mix automated rules, manual inclusions, exclusions, and pinned products in a single collection, nest collections inside other collections, and target down to the variant level so a collection shows only the red dresses, not the whole product. Scott covers real-world scenarios like self-maintaining sale collections, cleaner navigation, and variant-aware automatic discounts, plus why well-built collections turn your store from a list of products into a decision-making engine that moves shoppers down the funnel. He also shares one caution about third-party apps that haven't been updated for the new engine yet.

Show Links

Datify - https://apps.shopify.com/datify

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-190-shopifys-new-powerful-collections

7/8/26

Episode Summary

The episode explains that a store's background color drives a subconscious snap judgment about a brand within about 50 milliseconds — before a visitor reads a single word — and that in 2026, Shopify stores are increasingly moving away from the long-standing default of pure white backgrounds.

Why white is losing its grip. Pure white is clean, fast-loading, readable, and required by Amazon and Google Shopping — but it's become commoditized (making independent brands look like marketplace dropshippers) and causes eye strain on today's bright screens. The replacement trend is "elevated neutrals" — off-whites, warm creams, soft grays.

Dark mode's advantages. Dark backgrounds create a "theater effect" that makes products pop, reduce eye fatigue for nighttime browsing, and save meaningful OLED battery life — but the episode warns against pure black (#000000), which causes black smearing and halation; deep charcoal like #121212 with softened text is the pro move.

Brand-color backgrounds. High risk, high reward — Tiffany blue builds recognition and emotional immersion, but simultaneous contrast can distort how products look and drive returns.

The recommended playbook. A hybrid approach: neutral backgrounds on collection grids where shoppers compare products, atmospheric color on product pages, delivered adaptively via the prefers-color-scheme CSS media query — with every change validated against WCAG 4.5:1 contrast requirements and A/B tested with an eye out for the novelty effect.

Show Links

Sabi Juice - https://sabijuice.com/
Bixby Chocolate - https://bixbychocolate.com/
Emerson Knives - https://www.emersonknives.com/
Scorpion Percussion - https://scorpionpercussion.com/
Authentic Vintage Posters - https://www.authenticvintageposters.com/
Hexclad - https://hexclad.com/
Google Battery Life Stat - https://wpswings.com/blog/dark-mode-in-ecommerce/
WAVE Evaluation Tool - https://chromewebstore.google.com/detail/wave-evaluation-tool/

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-189-why-shopify-stores-are-ditching-white-backgrounds

6/24/26

Episode Summary

The episode tackles how to apply your brand identity to checkout and customer account pages—two areas merchants often neglect and frequently assume they can't control. Scott's core argument is that the jarring hand-off from a polished storefront to a generic, default-looking checkout erodes trust at the highest-intent moment in the funnel, when a browser becomes a buyer, and that visual disconnect costs you in abandoned carts.

He explains why this happens: checkout isn't part of your theme. Once a customer hits checkout, Shopify takes over on its own secured infrastructure. The old checkout.liquid approach is now dead—fully retired for Plus stores in August 2025, with standard plans reaching final retirement in August 2026. In its place is Checkout Extensibility and a unified branding system accessed through the checkout and accounts editor, where you "set it once, apply it everywhere" across checkout, thank-you, order status, and account pages.

The bulk of the episode is a step-by-step walkthrough aimed at standard plan merchants (Basic, Grow, Advanced), covering what you can control in the editor:

Logo — upload a high-res transparent PNG (no SVG), and preview on mobile, not just desktop
Color palette — define reusable hex codes, use your boldest color for action buttons, prioritize contrast over flair, and don't skip a visible error-state color
Fonts — pick from Shopify's library, but note you can't control font weight on standard plans
Layout — header is adjustable; footer layout is Plus-only (and the editor has a bug where it appears editable but doesn't save)
Background images — disabled by Shopify as of February 5, 2026, in the header and main content areas (colors still work)
Apps — you can add app blocks to thank-you and order status pages, but not the core checkout steps (Plus-only)
Customer account pages — branding inherits automatically, but native pages are bare-bones on content, which is the gap his Customer Accounts Toolbox app fills

He closes with the recommendation to audit the live experience in an incognito window on both desktop and mobile, and a four-point checklist covering logo, colors, typography, and accounts.

Show Links

Account Pages Toolbox - https://apps.shopify.com/account-pages-toolbox

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-188-store-branding-in-the-checkout-and-account-pages

6/10/26

Episode Summary

AI has crossed a threshold in e-commerce — it's no longer a competitive advantage, it's table stakes. In this episode, Scott covers the AI baseline every Shopify brand needs to stay competitive (from automated product descriptions and smart recommendations to structured data for AI search visibility), and then digs into the real differentiators: founder-led content, a distinct brand voice, original photography, zero-party data, and a well-defined brand identity that makes your AI output actually sound like you. The brands that win aren't the ones with the smartest prompts — they're the ones using AI to clear the operational decks so they can invest in the human things that build genuine loyalty.

Show Links

Datify - https://apps.shopify.com/datify
Rebuy - https://apps.shopify.com/rebuy
Judge.me - https://apps.shopify.com/judgeme
Klaviyo - https://jadepuma.com/klaviyo
Aftersell - https://apps.shopify.com/aftersell

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-187-ai-is-just-tablestakes

5/27/26

Episode Summary

Episode 186 reviews the Breeze product/landing page (wearbreeze.co) — a men's polo brand that targeted you on Instagram.

What they do well: Tiered bundle pricing shown as price-per-shirt ($59 → $29 → $23 each), heavy social proof (300K+ customers, 16,914 sold, curated reviews matching the target demo by age/height/weight), and treating the product page as a landing page with strong copy and a cross-sell to shoes.

Red flags: The "30-day wear test guarantee" contradicts the actual refund policy (unworn items only, returns shipped to UK at customer expense, despite a NYC phone number). Sizing copy says both "true to size" and "fits slightly small" on the same page. Permanent "low stock" badges, inflated compare-at prices, and an About page that only talks about shoes and reveals nothing about the people behind the brand.

Takeaway: Lots of best practices worth stealing, but small inconsistencies erode trust the closer you look.

Show Links

Breeze Landing Page - https://wearbreeze.co/products/capri-ax

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-186-review-of-breeze-landing-page

5/13/26

Episode Summary

In Episode 185 of the Shopify Solutions Podcast, host Scott Austin of JadePuma explains why he's made the Enterprise theme by Clean Canvas his go-to starting point for client Shopify stores.

His core argument is that themes are toolboxes, and rather than picking one based on a single feature, merchants should pick the theme with the deepest set of built-in tools — which means less reliance on paid apps, developers, or theme migrations down the road. Enterprise (priced at $400) wins on that measure, and Scott switched to it in 2025 after seven years on the Flex theme, which he felt had stopped keeping pace with Shopify.

He gives Clean Canvas high marks as a developer: ten-plus years in the theme store, the team behind popular themes like Symmetry, Pipeline, and Taste, and a focus solely on theme development rather than custom client work. Reviews of Enterprise consistently praise its speed and Core Web Vitals performance, the breadth of features that replace third-party apps, its suitability for large catalogs, and the responsiveness of Clean Canvas's support team.

After a brief explainer on Shopify theme structure (templates, sections, blocks, and CSS), Scott walks through Enterprise's feature categories: cart and checkout tools (slide-out cart, quick buy, in-store pickup), marketing and conversion features (cross-sells, countdown timers, popups, back-in-stock alerts), merchandising tools (product tabs, swatches, lookbooks, shoppable images), and product discovery features especially valuable for big catalogs (mega menus, predictive search, filtering, infinite scroll).

He acknowledges Enterprise has gaps and built his own app — Enterprise Theme Sections — to add missing functionality and toggle off design choices like the Shop Pay promo and alternative checkout buttons.

His bottom line: Enterprise is ideal for established brands with real catalogs and traffic, but overkill for brand-new low-volume stores, which should start with a free theme and migrate later.

Show Links

Enterprise Theme - https://themes.shopify.com/themes/enterprise/presets/enterprise
Enterprise Theme Sections app - https://apps.shopify.com/enterprise-theme-sections

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-185-review-of-the-enterprise-theme-for-shopify-stores

4/29/26

Episode Summary

This episode explains how to build scalable, dynamic web pages without coding, duplicating templates, or using third-party apps.

The Core Concept: While metafields add single data points to existing products, metaobjects are standalone data structures (e.g., an "Artist Profile" with a name, bio, and photo). By enabling Metaobject Pages, you design just one theme template, and Shopify automatically generates a unique web page for every new entry you create.

Best Use Cases: Perfect for structured, repeatable content like recipes, brand ambassador profiles, designer bios, or store locations.

When to Avoid: Don't use them for simple product add-ons, constantly changing content, or storing large raw files like PDFs.

How it Works: Define the metaobject in the Shopify admin, enable the "web pages" feature, add your content entries, and use "Dynamic Sources" in the Theme Editor to map your data to standard page sections.

Launch Tips: Before going live, ensure entries are set to "Active," manually map your SEO titles and descriptions, and verify the new URLs are in your sitemap.

Show Links

Index page Liquid tutorial - https://www.shopify.com/partners/blog/how-to-create-an-index-list-for-metaobject-pages
Shopify Translate & Adapt app - https://apps.shopify.com/translate-and-adapt
Datify - https://apps.shopify.com/datify

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-184-metaobject-pages-building-custom-dynamic-web-pages-in-shopify

4/15/26

Episode Summary

As AI agents like ChatGPT and Perplexity become a growing sales channel, Shopify store owners need to think beyond traditional SEO. This episode explores the concept of Agentic Commerce — where AI acts as a conversational sales associate, guiding customers through research and even checkout — and why structuring your store data for AI is now essential.

Host Scott Austin walks through Shopify's free Knowledge Base app, which lets merchants create a structured, machine-readable feed of store facts and FAQs that AI agents can reference directly. Scott covers how to install the app, audit and correct auto-generated FAQs, and fill in content gaps — as well as how to use the app's FAQ Query Log to uncover the questions shoppers are asking AI agents that your store isn't yet answering. A practical, beginner-friendly guide to getting your store ready for the future of commerce.

Show Links

Shopify Knowledge Base app - https://apps.shopify.com/shopify-knowledge-base
Datify - https://apps.shopify.com/datify

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-183-how-to-use-the-shopify-knowledge-base-app-for-agentic-commerce

4/1/26

Episode Summary

This episode explains what Shopify’s “agentic storefronts” are, why they matter, and what store owners should do to prepare.

It frames a shift in e-commerce: shopping is moving from websites to AI conversations, where tools like ChatGPT recommend and surface products directly from Shopify catalogs.
The traditional funnel (search → click → browse → buy) is changing into a single conversational interaction, with AI handling discovery, comparison, and decision-making.
Success in this environment depends less on storefront design and more on structured product data, clean metadata, and catalog quality, since AI relies on that data to decide what to show.
The episode emphasizes that merchants must shift their strategy from “driving traffic” to being selected by AI, which requires better product organization, clear attributes, and consistent data.
It concludes with practical guidance: optimize your catalog, ensure accurate data, and start treating AI platforms as a new high-intent sales channel.

Show Links

Datify - https://apps.shopify.com/datify
Shopify Help on Agentic Storefronts - https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts
Shopify Product Taxonomy Explorer - https://shopify.github.io/product-taxonomy/releases/2026-02/

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-182-a-practical-guide-to-shopify-s-agentic-storefronts

3/18/26

Episode Summary

This episode features a conversation with Kate Latham of the brand Modern Hoopla about their experience using Shopify Collective, Shopify’s wholesale-style marketplace that connects brands and retailers. The discussion focuses on how Collective works in practice and the opportunities it creates for both sides of the partnership.

Key points from the episode

What Shopify Collective enables
Shopify Collective allows Shopify stores to sell products from other Shopify brands without holding inventory. When a retailer sells the product, the supplier ships it directly to the customer.
Modern Hoopla’s perspective as a brand
The guest explains how their business uses Collective to expand distribution by partnering with other Shopify stores that can list their products and sell them to new audiences.
Benefits for retailers
Retailers can quickly expand their catalog with complementary products from partner brands, test new product categories with minimal risk, and avoid carrying inventory.
Benefits for suppliers
Suppliers gain access to new sales channels and audiences through partner retailers while still fulfilling orders themselves.
Operational considerations
The episode discusses practical issues such as selecting the right partners, ensuring brand fit, managing margins between retailer and supplier, and maintaining a good customer experience when orders are fulfilled by another brand.

Overall takeaway

Shopify Collective can function as a low-risk distribution channel for brands and a catalog-expansion strategy for retailers, but success depends heavily on choosing the right partners and managing logistics, margins, and expectations carefully.

Show Links

Modern Hoopla - https://www.modernhoopla.co
Brand-It! Calendar - https://apps.shopify.com/brand-it-calendar

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-181-shopify-collective-with-modern-hoopla

3/4/26

Episode Summary

In this episode, Matt Sucha discusses the psychology behind consumer decision-making and how e-commerce store owners can improve their product pages by focusing on customer objections.

Key Takeaways:

Focus on Removing Barriers: Instead of relying purely on motivation (like heavy discounts or extra benefits) to make a sale, merchants should prioritize uncovering and removing the psychological barriers and objections that stop people from buying.
Talk to Your Customers: The best way to find out what is stopping people from checking out is to simply talk to them. You can call customers who abandoned their carts or ask friends and family to review your product descriptions and share their honest thought processes.
Address Objections Directly: Once you know what the common barriers are (e.g., "Is this grill easy to transport?", "Can I trust this free offer?"), address them directly in your product descriptions, videos, and copywriting.
Use Price Anchoring: You can influence a customer's perception of your price by controlling the context. By mentioning a much higher price early on (e.g., "Unlike fancy $7,000 grills..."), your actual price (e.g., $1,500) will feel like a much better deal to the buyer.

Show Links

Book - https://thehiddenyes.com/shopify
Mindworx - https://mindworx.net/
Linked In - https://www.linkedin.com/in/matt-sucha/
Badgezilla - https://apps.shopify.com/badgezilla

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-180-designing-product-pages-that-answer-buying-objections

2/18/26

Episode Summary

In this episode, host Scott Austin continues the conversation about ADA (Americans with Disabilities Act) compliance for Shopify merchants by talking with Amanda Porter from Interact One about how compliance is evaluated and improved in online stores. They discuss practical evaluation tools (like the Wave accessibility testing plugin), common accessibility issues in Shopify sites, and how errors such as missing alt text or poor contrast affect usability. Porter emphasizes that there’s no single “silver bullet” solution—simple add-on apps often aren’t enough, and deeper fixes (code, structure, content) are required to genuinely improve accessibility and reduce legal risk. They also cover how to document accessibility processes, incorporate ADA checks into regular site maintenance, and what store owners should expect in terms of effort and potential costs related to compliance.

Show Links

Interact One - https://interactone.com/
Brand-It! Calendar - https://apps.shopify.com/brand-it-calendar

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-179-more-ada-compliance-for-shopify-stores

2/4/26

Episode Summary

Scott selects several real Shopify stores by searching a specific long-tail query (“Valentine’s gift for wife of 30 years”) and examines how they appear in different search experiences (Google Search, Google Shopping, Google Gemini) and how well the stores are optimized for that query.

He walks through multiple Shopify stores and product pages to evaluate how they communicate value, structure their content, and use structured data (for things like holiday relevance), highlighting areas where many stores could better tailor for specific shopping scenarios like Valentine’s.

Throughout the episode he discusses practical aspects such as SEO structured data, visual merchandising, how stores promote seasonal offers, and accessibility (e.g., ADA compliance scores).

The episode is focused on actionable insights to help Shopify merchants improve product visibility and on-site experience by learning from real examples.

Show Links

Products

Artic Angel - https://articangel.com/products/special-gift-for-wife-i-cant-live-without-you-gold-heart-necklace
Bearaby - https://bearaby.com/products/the-napper
Lola Blankets - https://lolablankets.com/products/rosewater
Master & Dynamic - https://www.masterdynamic.com/products/mw75-active-noise-cancelling-wireless-headphones
Prime Choice - https://primechoiceshop.com/products/i-cant-live-without-you-to-my-wife-necklace-1
Pure Enrichment - https://pureenrichment.com/products/purebliss-luxury-towel-warmer

Apps

Datify - https://apps.shopify.com/datify
Badgezilla - https://apps.shopify.com/badgezilla
Linear Shopping Experiences - https://apps.shopify.com/linear-shopping-experience

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-178-lets-review-some-shopify-stores

1/21/26

Episode Summary

The host, Scott Austin, talks with Jordan Brannon from Coalition about ADA (Americans with Disabilities Act) compliance for online stores and why it has become a major concern for Shopify merchants. They discuss how ADA compliance is currently not clearly defined in law, leading to a surge in lawsuits from attorneys targeting e-commerce sites.

Key points covered include:

What ADA compliance means for online stores and why it matters domestically in the U.S. context.
How stores built with Shopify themes may be partially compliant out-of-the-box but often require additional work, especially after customizations or apps are added.
Tools and practices that help evaluate and improve accessibility, such as contrast checks and alt text for images.
Limitations of low-cost ADA apps and the need for deeper adjustments like CSS changes and structured content.
Discussion on when to bring in an agency for compliance support and what to look for in a partner.

Overall, the episode emphasizes that ADA compliance is important for accessibility and legal risk reduction, but achieving it requires more than just add-on tools — it involves careful evaluation and ongoing effort.

Show Links

Coalition - https://coalitiontechnologies.com/
Wave Evaluation Tool for Chrome - https://chromewebstore.google.com/detail/wave-evaluation-tool/jbbplnpkjmmeebjpijfedlgcdilocofh
axe DevTools Web Accessibility Testing for Chrome - https://chromewebstore.google.com/detail/axe-devtools-web-accessib/lhdoppojpmngadmnindnejefpokejbdd
Accessibly Shopify app - https://apps.shopify.com/accessibly-app?ref=835204
AccessPro Accessibility Widget - https://apps.shopify.com/access-pro?ref=835204
Badgezilla - https://apps.shopify.com/badgezilla

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-177-ada-compliance-with-jordan-brannon

1/7/26

Episode Summary

In this episode, host Scott Austin appears as a guest on the Day in a Canoe Podcast, hosted by Nathan Mersereau. They discuss Scott’s personal and professional journey, including his early life growing up in Connecticut, his decade in the U.S. Coast Guard, 12 years at Microsoft, and how those experiences shaped his approach to leadership, problem-solving, and entrepreneurship. Scott also talks about his work with Shopify brands through the JadePuma agency and shares his perspective on technology—especially AI—and how he uses it effectively while being mindful of its limitations. The conversation highlights broader themes of true wealth, curiosity, relationships, and lifelong learning rather than focusing solely on ecommerce topics.

Show Links

Day in a Canoe Podcasts - https://planningalt.com/insights/tag/day-in-a-canoe-podcasts
Badgezilla - https://apps.shopify.com/badgezilla

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-176-day-in-a-canoe-podcast

12/24/25

Episode Summary

Guest & Topic

Host Scott Austin brings on attorney Brenda Pagliaro to explain ADA (Americans with Disabilities Act) compliance as it applies to e-commerce websites, especially Shopify stores.

Key Points

ADA compliance requirements are complex and evolving, and many store owners are confused about what they must do to make their sites accessible.
Pagliaro outlines background on the ADA, how accessibility regulations are interpreted for websites, and why online stores often get targeted with demand letters and lawsuits.
There is no guaranteed way to prevent getting sued; the focus should be on mitigating risk by implementing accessibility practices, documentation, processes, and using tools (like accessibility apps), though none are a silver bullet.
Many cases settle before court, but even settlements and legal defense can be costly for small stores.

Practical Takeaways

Ecommerce site owners should take ADA compliance seriously, proactively prepare for potential claims, and combine accessibility tools with internal policies and ongoing review to reduce legal risk.

Show Links

Brenda Pagliaro - brendapagliarollc@gmail.com or brenda@mediationworksfl.com
Brand-It! Calendar - https://apps.shopify.com/brand-it-calendar

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-175-talking-ada-compliance-with-an-attorney

12/10/25

Episode Summary

🎙️ What the episode is about

The episode is actually the host — Scott Austin of JadePuma — being interviewed on another podcast, where he reflects on running a Shopify-focused agency, his career journey, and what it takes to build a sustainable ecommerce business.
Scott describes how JadePuma serves mostly smaller or early-stage Shopify stores — founders and small teams, rather than big brands. He emphasizes his preference to work directly with decision-makers.

🔎 Key Themes & Lessons

Running a Shopify-only agency — Scott explains why he chose to focus exclusively on Shopify (vs. other platforms or marketplaces): because Shopify offers flexibility, control over your storefront, and strong infrastructure.
Consistency and work ethic over “overnight success” — He warns against the “get-rich-quick” narratives. According to Scott, building a successful ecommerce business — or agency — takes persistent effort, long hours, and gradual progression.
The hardest part is often customer acquisition and growth scaling — Scott says that while product creation or building the website/platform may seem hard, finding customers (and then retaining them) is the real, ongoing challenge.
One flexible theme + repeatable processes = scalability across niches — He claims that using a single well-known theme (in his case a “Flex” theme) and mastering it lets him quickly deploy stores across various industries, without needing different themes for each niche.
Growth comes from cumulative daily effort, not shortcuts — He shares a real client example whose revenue multiplied ~20× over a few years. The key: sticking with a plan, iterating consistently — even when progress seems slow — instead of chasing quick wins or marketing hype.

✅ Main Takeaway

Scott’s core message: building a Shopify-based business (or agency) is “hard work.” It’s not glamorous or immediate success. It requires discipline, consistency, honest effort over the long haul. There are no shortcuts — but with steady execution, small wins compound over time.

Show Links

Badgezilla: https://apps.shopify.com/badgezilla

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-174-this-shopify-stuff-is-hard-work

11/26/25

Episode Summary

Host Scott Austin interviews his business partner Charles Swayne about how app-development for Shopify has matured—especially via the newer “extension only” app model released in 2023. They cover the differences between public apps, private apps, and extension-only apps, and share real-world examples of how these new capabilities are being used to solve client problems more cost-effectively.

Show Links

Discount Code Report - http://seguno.com/unique-discount-code-benchmarks
Cara - cara@seguno.com
Becky - becky@caddislife.com

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-173-discount-codes-in-shopify

11/12/25

Episode Summary

Host Scott Austin interviews his business partner Charles Swayne about how app-development for Shopify has matured—especially via the newer “extension only” app model released in 2023. They cover the differences between public apps, private apps, and extension-only apps, and share real-world examples of how these new capabilities are being used to solve client problems more cost-effectively.

Show Links

Charles Swayne - https://jadepuma.com/charles
Linear Shopping Experiences - https://apps.shopify.com/linear-shopping-experience

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-172-shopify-app-development-just-got-easier

10/29/25

Episode Summary

Scott Austin reviews three real Shopify stores and shares practical insights on what makes a store effective — and where many fall short. He looks at design, navigation, product presentation, branding, and storytelling, highlighting simple changes that can improve trust, clarity, and conversion. It’s a hands-on episode full of actionable tips for anyone who wants to make their Shopify store look better and sell more.

Show Links

Stores reviewed:

YumEarth - https://yumearth.com/products/organic-fruit-snacks-variety-box
Truly Good Foods - https://shop.trulygoodfoods.com/products/berry-good-120-pack-1-5oz-mini-snack-bags
Ella's Flats - https://ellasflats.com/products/ellas-flats-everything-snack-packs
Badgezilla - https://apps.shopify.com/badgezilla

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-171-lets-review-some-shopify-stores

10/15/25

Episode Summary

The host, Scott Austin, interviews filmmaker Jake Isham on how to use video as a storytelling tool for brands and e-commerce stores.

💡 Key Takeaways

Why video matters for e-commerce & brand building

Jake argues that video is one of the strongest ways to convey brand identity, build trust, and engage audiences — especially because good video content can attract attention in a crowded space.

What makes a video “great”

Uniqueness and visual hooks are crucial to grab attention.
Use storytelling over just listing specs — focus on the problem your product solves and the emotions around it.
Speak your customer’s language. Use their words when describing their pain points or needs.

Experimentation is key

You might not know up front which video concept will “stick,” so try multiple versions and see what resonates.

Practical advice for smaller brands / DIYers

Many small brands start using just their phone and free editing software.
Be realistic about the time investment needed for shooting, editing, and refining video work.
Distribute videos broadly: YouTube is emphasized (as the 2nd largest search engine) and has SEO benefits beyond just a video channel.

Show Links

Website - https://www.jakeisham.com/
LinkedIn - https://www.linkedin.com/in/jakeisham/
Brand-It! Calendar - https://apps.shopify.com/brand-it-calendar

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-170-storytelling-with-video

10/1/25

Episode Summary

The episode stresses that video content is essential for Shopify brands—without it, you risk being invisible. Guest Sonja from Partly Sunny Projects shows how authentic, consistent TikTok videos (often cross-posted to Instagram and YouTube Shorts) build brand identity and engagement.

Key points:

Video differentiates your brand when products are commoditized.
Consistency beats perfection—Sonja made thousands of trial videos before finding her rhythm.
Keep it simple—a phone and in-app editing are enough.
Focus on engagement and branding, not just hard sales or vanity metrics.

Takeaway: Start making videos now. Authenticity and persistence matter more than polish.

Show Links

Partly Sunny Projects - https://partlysunnyprojects.com/
Badgezilla - https://apps.shopify.com/badgezilla

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-169-create-videos-or-fail

9/17/25 - Episode 168

Episode Summary

See how Shopify store owners can use custom theme code to add missing features or enhance their store’s functionality. Host Scott Austin shares real client examples from recent projects to demonstrate small but impactful theme edits—like hiding product photos, making product forms full-width, and customizing experiences when using product options apps. The episode emphasizes that while themes are flexible, adding custom code can efficiently and cost-effectively address unique business needs.

Show Links

Pom-Bell

https://pombells.com/products/build-your-own

Tee Box Dice

https://teeboxdice.com/

Emerson Knives

https://www.emersonknives.com/products/cqc-7b

Pilot Test Charts

https://pilottestcharts.com/products/rec-test-chart-long-beach

Bixby Chocolate

https://bixbychocolate.com/products/bixby-chocolate-advent-calendar

Scorpion Percussion

https://scorpionpercussion.com/pages/drumsticks
https://scorpionpercussion.com/products/your-band-work-shirt

Linear Shopping Experiences

https://apps.shopify.com/linear-shopping-experience

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-168-diy-shopify-add-missing-features-with-theme-code

9/3/25 - Episode 167

Episode Summary

This episode explores Google’s NotebookLM as a “source-grounded” AI assistant that turns your own docs, URLs, videos, and transcripts into actionable insights—useful for Shopify brands that need synthesis over generic brainstorming. Scott contrasts NotebookLM with general chatbots, then shows real-world uses (client “second-brain” notebooks, podcast topic gap analysis, and a property manual knowledge base). He closes with eight ecommerce applications (from competitive intel to FAQs and content repurposing) and a reminder to treat AI as a powerful tool in a human-driven workflow.

Quick takeaways:
- What it is: an AI note-taking/analysis tool that only cites your provided sources, reducing hallucinations.
- Real examples: memory cache for client work, podcast gap analysis, and support answers for a short-term rental.
- Shopify uses: competitive research, support knowledge base, SEO/content strategy, market research, product copy, FAQs, and content repurposing.
- Mindset: don’t treat AI like an employee—use it as a tool and keep human judgment in the loop.

Show Links

Notebook LM - https://notebooklm.google.com/
Notebook LM Podcast of Notebook LM Research - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-167-notebook-lm-an-ai-assistant-for-shopify-success#auto-podcast
Gemini - https://gemini.google.com/app
Google Workspace - https://workspace.google.com/
Google Meet - https://meet.google.com/
Flex Theme Sections - https://apps.shopify.com/flex-theme-sections

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-167-notebook-lm-an-ai-assistant-for-shopify-success

8/20/25 - Episode 166

Episode Summary

TL;DR Summary

Small brands should delay ad spend until product-market fit is proven (around 100 sales). Focus on Google and Meta ads, understanding the difference between search-driven intent and interruption-based discovery. Video ads are essential and can be created cheaply and reused across platforms. Expect technical setup hurdles with ad platforms, but the payoff is worthwhile. Finally, keep control early, and only outsource when you find the right partner.

Episode Highlights

Speed & Agility of Small Brands
Small brands can move quickly, test ideas, and pivot without bureaucracy.
Direct access to decision-makers allows rapid experimentation and execution.
Start Only After Market Fit
Secure product-market fit first.
A common milestone: get your first 100 sales before spending on ads.
Those initial sales usually take more effort than the next 900.
Intent vs. Interruption Ads
Intent-based ads (Google Shopping, PPC): best when customers are actively searching.
Interruption-based ads (social media, video): best for creating awareness of unknown products.
The most effective starting platforms: Google and Meta (Facebook/Instagram).
Video & Creative
Nearly all small e-commerce brands should use video, but very few do.
One raw video can be repurposed into multiple versions (different voiceovers, subtitles, edits).
Video is more forgiving than text or photos—mistakes are less noticeable.
Leverage Resources Across Platforms
Creative made for one channel (e.g., Amazon infographics) can be reused across other platforms.
Setup Complexity
Running Google ads requires multiple integrations: Shopify, Analytics, Merchant Center, and Ads.
The setup can be tedious, but once done, it’s smooth to maintain.
Other Key Takeaways
Be aware of pitfalls when copying strategies from big brands.
Track effectiveness with metrics like ROAS and conversion attribution.
Budget realistically and allow time for optimization.
Hire agencies carefully—better to start in-house and only bring on partners when aligned.

Show Links

PPC Pitbulls Checklist - https://www.ppcpitbulls.com/shopify
Badgezilla - Trust Badges & Icons - https://apps.shopify.com/badgezilla

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-166-ad-strategies-for-small-brands

8/13/25 - Episode 165

Episode Summary

In this episode, Scott Austin speaks with Sean McCarthy from Customers.ai, a customer acquisition expert, to explore how eCommerce brands can significantly grow revenue through paid ads. They present a case study of a brand that scaled from $90K to $250K in monthly revenue within months through a strategic, data-driven advertising approach.

Key Takeaways:

Customer Acquisition Strategy: The brand initially had poor ad performance with low ROAS. Sean implemented a structured acquisition strategy, moving from ad-hoc efforts to a deliberate, customer-centric funnel.
Channel Shifts: They started with Facebook and Instagram but shifted toward Google Ads, which better targeted high-intent customers searching for barefoot shoes—leading to improved performance.
Attribution and Analytics: A key to success was using an attribution platform to accurately measure and connect performance across Facebook, Google, Klaviyo, and Shopify.
Content and Creative: Success required high-quality, lifestyle content (not just product shots). This was repurposed across platforms to test various creatives and learn what resonated.
Testing and Iteration: The team tested many ad types (videos, slideshows, etc.). They emphasized learning over failure—understanding what doesn’t work is as valuable as knowing what does.
Indicators for Scaling Ads: Brands should consider paid ads when they have strong fundamentals like a high repeat customer rate (e.g., 25%) and solid conversion rates. These suggest a strong product/market fit.
Advice on Hiring Agencies: Sean advises brand owners to learn the basics and run ads themselves first before hiring an agency. Agencies should be focused on optimizing spend—not just scaling budget quickly.

Final Message:
Investing in paid ads can drive rapid growth—but only if it’s done strategically. It requires time, money, tracking, testing, and good creative. Start small, build a foundation, and scale intentionally.

Show Links

Shawn McCarthy - https://www.linkedin.com/in/shawnwmccarthy/
Customers.ai - https://customers.ai/
Linear Shopping Experiences - https://apps.shopify.com/linear-shopping-experience

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-165-revenue-growth-through-ads

7/30/25 - Episode 164

Episode Summary

Stacey Blood of Blue Shark Journey explains how his brand builds customer loyalty by educating aquarium owners through personalized journeys via SMS and WhatsApp. Instead of relying on discounts, they deliver timely, helpful content based on the customer’s tank setup. This approach creates trust, boosts retention, and achieves high engagement with zero unsubscribes—ideal for passionate, info-driven niches.

Show Links

Blue Shark Journey - https://bluesharkjourney.com/
Brand It! Calendar - https://apps.shopify.com/brand-it-calendar

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-164-customer-loyalty-with-blue-shark

7/16/25 - Episode 163

Episode Summary

Scott Austin talks with Nikita Vakrushev from Aspekt about using SMS marketing for Shopify stores. Nikita explains how SMS can boost email revenue by up to 20%, and shares when and how brands should get started—starting with collecting consent and adding SMS to flows before launching campaigns. They discuss best practices, legal opt-in rules, and why Klaviyo is a solid all-in-one platform for both email and SMS.

Show Links

Aspekt - https://aspektagency.com/
Nakita on LinkedIn - https://www.linkedin.com/in/nikita-v/
Badgezilla - https://apps.shopify.com/badgezilla

Transcript & Video

https://jadepuma.com/blogs/shopify-tutorials/episode-163-sms-with-nikita-vakrushev

7/2/25 - Episode 162

Episode Summary

Host Scott Austin shares a special episode where he is interviewed on the Firing the Man podcast. Scott, the founder of Jade Puma—a Shopify-focused agency based in San Diego—discusses his extensive experience in e-commerce, having worked with businesses ranging from startups to large enterprises. He emphasizes that the success of e-commerce ventures is largely determined by the people behind them, rather than just products or pricing models.

Show Links

Firing the Man Podcast - https://firingtheman.com/
Flex Theme Sections app - https://apps.shopify.com/flex-theme-sections

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-162-scott-gets-interviewed

6/18/25 - Episode 161

Episode Summary

Scott Austin interviews Tanner Larsson to explore how AI is transforming e-commerce. They discuss how traditional SEO strategies are being disrupted by AI-driven search tools like ChatGPT, and what that means for Shopify store owners. Tanner shares insights on adapting content strategies, staying relevant in AI-generated results, and preparing for the future of shopping where search becomes conversational. The conversation emphasizes being proactive with AI tools and building genuine brand value beyond keyword optimization.

Show Links

Tanner's LinkedIn - https://www.linkedin.com/in/tannerlarsson/
AI Commerce Tool - https://ecomaidatalayer.com/
Linear Shopping Experiences App - https://apps.shopify.com/linear-shopping-experience

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-161-ai-commerce-with-tanner-larsson

6/4/25 - Episode 160

Episode Summary

Host Scott Austin welcomes Alex Rossman, founder of Rossman Media, to explore the potential of TikTok Shop for Shopify merchants. Rossman, whose agency specializes in social media strategies for e-commerce brands, shares insights from his direct collaboration with TikTok, including beta testing and strategy development for TikTok Shop. The discussion covers the fundamentals of TikTok Shop, its integration with Shopify, and effective strategies for leveraging social commerce to drive sales and engagement.

Show Links

Rossman Media - https://rossmanmedia.com/
Brand It! Calendar - https://apps.shopify.com/brand-it-calendar

Transcript & Video

https://jadepuma.com/blogs/shopify-tutorials/episode-160-tik-tok-shop-with-alex-rossman

5/21/25 - Episode 159

Episode Summary

In this episode, host Scott Austin delves into the nuanced process of selecting a brand name and corresponding domain. He emphasizes that there's no universal formula for this task, highlighting the importance of creativity and personal judgment.

🔑 Key Takeaways:

Early Naming: Establishing a brand name early can transform an abstract idea into a tangible identity, aiding in clearer communication with teams and stakeholders.
Industry Research: Understanding your industry or niche is crucial. Analyzing how competitors name their brands can help you align with industry norms and avoid potential legal issues, such as trademark conflicts.
Avoiding Confusion: Differentiation is key. For instance, in industries where many brands use similar naming conventions (like "water" in water filter products), it's important to choose a name that stands out to prevent customer confusion.
Domain Considerations: Selecting a domain name that aligns with your brand is vital. It should be easy to remember, spell, and ideally, reflect your brand's essence.

Show Links

Brand It! Calendar - https://apps.shopify.com/brand-it-calendar
Trademarks Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-113-trademarks-for-your-brand

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-159-picking-a-name-for-your-brand

5/7/25 - Episode 158

Episode Summary

In Episode 158 of The Shopify Solutions Podcast, host Scott Austin speaks with Jake Levin from Inflection Growth about the evolving landscape of marketing attribution, particularly in light of changes to cookie tracking and privacy regulations.

🔑 Key Topics Covered:

Understanding Cookies: The discussion begins with a breakdown of first-party and third-party cookies, explaining their roles in tracking user behavior across websites.
Impact of Privacy Changes: They delve into how recent privacy regulations and browser updates are affecting the reliability of traditional attribution models, making it more challenging to track customer journeys accurately.
Attribution Challenges: Jake highlights the inconsistencies between different analytics platforms (like Shopify, Google Analytics, and Klaviyo) and emphasizes the importance of understanding these discrepancies when analyzing marketing performance.
Adapting Strategies: The conversation also touches on the necessity for marketers to adapt their strategies, focusing more on first-party data and considering new approaches to measure the effectiveness of their campaigns in a privacy-conscious world.

Show Links

Jake's email - jake@inflection-growth.com
Inflection Growth - https://inflection-growth.com/
Badgezilla - https://apps.shopify.com/badgezilla

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-158-marketing-attribution-with-jake-levin

4/23/25 - Episode 157

Episode Summary

In Episode 157 of the Shopify Solutions Podcast, Dylan Lam from Omirank discusses using quiz funnels to boost Shopify store conversions by up to 50%. Quizzes build trust by asking strategic questions and recommending products based on customer responses.

Key points:
- Focus on the quiz goal first (conversion vs. expertise).
- Track quiz step completion rates.
- Best traffic sources: search ads and email, not social media.
- Tools like Typeform work well, even without native Shopify integration.

✨ Bottom line: Quiz funnels personalize shopping, increase trust, and drive sales when done right.

Show Links

Omirank - https://omirank.com/
Dylan on Linkedin - https://www.linkedin.com/in/digitaldylanofficial/
Linear Shopping Experiences App - https://apps.shopify.com/linear-shopping-experience

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-157-quiz-funnels-in-your-shopify-store

4/9/25 - Episode 156

Episode Summary

In Episode 156 of the Shopify Solutions Podcast, Scott Austin discusses the strategic advantages of integrating subscription models into Shopify stores to build recurring revenue. He explains how subscriptions can enhance customer lifetime value, improve cash flow, and simplify inventory management. Additionally, subscriptions offer convenience for customers by automating regular purchases. Scott emphasizes that while subscriptions may not suit every business, they can be effective beyond typical products like coffee, encouraging merchants to explore various subscription models tailored to their offerings.

Show Links

Get Recharge - https://jadepuma.com/recharge
Video Consult with Scott - https://jadepuma.com/products/live-video-consult

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-156-building-recurring-revenue-subscriptions-in-your-shopify-store

3/26/25 - Episode 155

Episode Summary

In Episode 155 of the Shopify Solutions Podcast, host Scott Austin discusses leveraging Shopify's blogging functionality to enhance SEO and drive traffic to your store. He acknowledges the evolving landscape of SEO in 2025, with AI's growing influence, yet emphasizes that SEO remains a valuable strategy. Boehm shares data from his clients, noting that while some experienced declines, others saw significant increases in organic traffic—up to 500% year-over-year—highlighting the potential benefits of investing in SEO. The episode focuses on a specific tactic: using Shopify blogs to target keywords not covered by product pages, thereby expanding search visibility and attracting a broader audience.

Show Links

The Healing Hedge Witch - https://thehealinghedgewitch.com/blogs/crystal-guide/rose-quartz
ReptiChip - https://reptichip.com/blogs/animals/veiled-chameleon
Looker Studio Scorecards - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-store

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-155-seo-tactic-with-shopify-blogs

3/12/25 - Episode 154

Episode Summary

In Episode 154 of the Shopify Solutions Podcast, host Scott Austin engages in a store audit of EverChew, a company specializing in dog chew products designed to reduce choking hazards. The discussion emphasizes the importance of articulating the benefits to customers—such as providing peace of mind—over merely describing the physical products. Austin also highlights the effectiveness of using infographics on product pages to convey value propositions visually, suggesting that while EverChew incorporates these elements, there is room for optimization to enhance customer understanding and engagement.

Show Links

EverChew - https://everchew.com/
Get a Store Audit - https://jadepuma.com/products/ecommerce-store-audit

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-154-store-audit-of-everchew

2/26/25 - Episode 153

Episode Summary

In Episode 153 of the Shopify Solutions Podcast, Scott Austin discusses upcoming changes to the Shopify platform that may affect your store's operations. He focuses on three main areas:

Shopify Admin Accounts: Shopify is updating how store staff log into the admin panel. To check your status, navigate to Settings in your Shopify admin. If you see "Users" instead of "Users and Permissions," you're on the new system. While Shopify will handle this upgrade automatically, be aware that some staff permissions might change, requiring you to adjust them accordingly.

Customer Accounts: Changes are coming to how customers log into your storefront. These updates may impact the user experience, so it's essential to stay informed and prepare your store to accommodate these modifications.

Thank You and Order Pages: Recent communications from Shopify have introduced deadlines related to these pages, causing some confusion among merchants. Scott clarifies these changes and emphasizes the importance of understanding and implementing necessary adjustments to prevent disruptions to your business.

Staying proactive and informed about these platform changes will help ensure a smooth transition and continued seamless operation of your Shopify store.

Show Links

Brand-It! Calendar - https://apps.shopify.com/brand-it-calendar

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-153-managing-shopify-platform-changes

2/12/25 - Episode 152

Episode Summary

In Episode 152 of the Shopify Solutions Podcast, host Scott Austin shares his methodology for evaluating Shopify stores, focusing on two key aspects:

Trust: Does the store evoke trust in the brand or company?
Confidence: Does the experience give customers confidence that the products they select are right for their needs?

Scott emphasizes the importance of the product page as the most critical part of an online store, as it's where conversions happen. He discusses evaluating elements such as product information, photography, copy, and videos to ensure they provide all the necessary details for customers to make informed purchase decisions.

He also highlights the significance of a well-structured navigation system, including collection pages and filters, to guide customers through their shopping journey. Additionally, Scott touches on the importance of consistent branding, professional design, and the presence of customer reviews to build trust.

Throughout the episode, Scott provides practical insights and examples to help store owners effectively assess and improve their Shopify stores.

Show Links

Store Audit by Scott Austin - https://jadepuma.com/products/ecommerce-store-audit

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-152-how-to-evaluate-a-shopify-store

1/29/25 - Episode 151

Episode Summary

In Episode 151 of the Shopify Solutions Podcast, host Scott Austin discusses strategies for optimizing holiday campaigns for Google Search, using Valentine's Day as a case study. He emphasizes the importance of targeting long-tail keywords, such as "Valentine's gift for 58-year-old man," "Valentine's gift for best friend," and "Valentine's gift for elementary school classmates." By analyzing these specific search queries, Scott demonstrates how businesses can better align their products with potential customers' search intent. He also highlights the significance of Google Shopping ads and the role of detailed product feeds in enhancing visibility during holiday seasons. For a more in-depth understanding, listeners are encouraged to watch the accompanying video linked in the show notes.

Show Links

Badgezilla - https://apps.shopify.com/badgezilla

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-151-optimizing-holiday-campaigns-for-google-search

1/15/25 - Episode 150

Episode Summary

In Episode 150 of the Shopify Solutions Podcast, host Scott Austin interviews Dan Nikas, owner of Elite Brands, to discuss the significance of email marketing for online brands, particularly through Klaviyo. Dan emphasizes that email marketing can contribute approximately 30% of a brand's revenue, highlighting its importance alongside other marketing channels. He shares insights on building effective email flows, such as welcome series and abandoned cart sequences, and underscores the value of personalized communication with customers. The conversation also touches on the integration capabilities of Klaviyo with Shopify and other platforms, making it a versatile tool for e-commerce businesses.

Show Links

Elite Brands - https://www.elitebrands.org/
Klaviyo (affiliate link) - https://jadepuma.com/klaviyo
Gleam - https://gleam.io
Brand-It! Calendar - https://apps.shopify.com/brand-it-calendar

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-150-klaviyo-email-with-dan-nikas

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-150-klaviyo-email-with-dan-nikas

1/1/25 - Episode 149

Episode Summary

In Episode 149 of the Shopify Solutions Podcast, host Scott Austin introduces Shopify's AI-powered image editing tools integrated directly into the platform. He demonstrates how to access these features within the Shopify admin by selecting a product image and utilizing options like background removal and background replacement. Scott provides practical examples, such as removing shadows from product photos to achieve a clean white background and replacing backgrounds by describing the desired scene, enabling the creation of professional-looking product images without the need for external software. He also discusses the effectiveness of these tools in various scenarios, noting that while they perform impressively in many cases, complex images may require additional attention. This episode offers valuable insights for Shopify store owners looking to enhance their product imagery efficiently using built-in AI capabilities.

For a visual demonstration, you can watch the accompanying video: https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-149-shopifys-ai-image-tools

Show Links

Badgezilla Shopify app - https://apps.shopify.com/badgezilla

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-149-shopifys-ai-image-tools

12/18/24 - Episode 148

Episode Summary

In Episode 148 of the Shopify Solutions Podcast, host Scott Austin interviews Matthew Stafford, an expert in Shopify Conversion Rate Optimization (CRO). Stafford discusses the concept of "revenue optimization," emphasizing that the ultimate goal for store owners is maximizing take-home revenue rather than focusing solely on conversion rates. He shares insights from his journey, highlighting the importance of understanding data and user behavior to improve sales without necessarily increasing traffic. The conversation provides practical strategies for Shopify store owners to enhance their revenue by effectively converting existing visitors into customers.

Show Links

Build Grow Scale - https://buildgrowscale.com/
Brand It! Calendar - https://apps.shopify.com/brand-it-calendar

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-148-shopify-cro-with-matthew-stafford

12/4/24 - Episode 147

Episode Summary

In Episode 147 of the Shopify Solutions Podcast, recorded on Black Friday 2024, Scott Austin explores online Black Friday deals to extract valuable insights for e-commerce businesses. He begins by searching for "best gifts for holiday 2024," analyzing a Good Housekeeping article listing 28 recommended products. Using these items, he conducts targeted searches combining product names with terms like "Black Friday" or "Cyber Monday" to assess search results and consumer interest.

Scott utilizes Google Ad Planner to evaluate the specificity of search queries, noting that highly specific ("long-tail") searches often show minimal search volume. He observes that broader terms, such as "Black Friday luggage deals," yield higher search volumes. Additionally, he finds that the term "deals" is more frequently searched than "sale," and "Black Friday" surpasses "Cyber Monday" in search popularity.

The episode emphasizes the importance of selecting appropriate keywords for optimizing marketing campaigns, highlighting that word choice significantly impacts search visibility and consumer engagement. Scott's analysis offers practical guidance for e-commerce businesses aiming to enhance their Black Friday and Cyber Monday strategies through effective keyword utilization and understanding consumer search behaviors.

Show Links

Badgezilla - https://apps.shopify.com/badgezilla

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-147-evaluating-black-friday-cyber-monday-efforts

11/20/24 - Episode 146

Episode Summary

This podcast episode tackles the myth of overnight success in e-commerce and emphasizes the importance of perseverance, focus, and steady progress for Shopify store owners. Host Scott Austin debunks the idea of quick wins and shares realistic advice for building a sustainable, profitable business. He encourages listeners to prioritize revenue-driving tasks over vanity metrics and highlights the importance of small, consistent improvements over time. Scott also introduces the JadePuma support program, offering long-term guidance for those seeking focused, meaningful growth on their e-commerce journey. This episode serves as both a reality check and a motivational guide for entrepreneurs committed to building a successful Shopify store.

Show Links

Jensen Huang quote - https://www.youtube.com/watch?v=XmlyGgH3Xnw
Customer-centric focus - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-41-let-your-customers-design-your-shopify-store
Shopify scorecard - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-store
Support Program Client Interview - https://jadepuma.com/pages/shopify-ongoing-support-programs
JadePuma Support Program - https://jadepuma.com/pages/shopify-ongoing-support-programs

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-146-the-real-journey-to-shopify-success-it-s-a-marathon-not-a-sprint

11/6/24 - Episode 145

Episode Summary

In Episode 145 of the Shopify Solutions Podcast, Scott Austin discusses the integration of artificial intelligence (AI) into various business tools and its growing significance for Shopify store owners. He highlights how AI is now embedded in platforms like Shopify, email services, Loom, Notion, and Adobe products, enhancing functionalities such as auto-responses, video summarization, task management, and creative processes. Scott emphasizes his reliance on ChatGPT, noting its value in streamlining tasks within his agency. He advocates for consistency in using a single AI provider to build proficiency, comparing it to choosing between Apple and Android ecosystems. The episode underscores the importance of embracing AI tools to improve efficiency and effectiveness in managing Shopify stores.

Show Links

Chat GPT - https://chatgpt.com/
Episode 96 - How to Kickstart Creating Copy for your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-store
Episode 118 - AI Images in your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-118-ai-images-in-your-shopify-store
Episode 122 - Using AI in Customer Support - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-122-using-ai-in-customer-support

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-145-ai-as-your-shopify-companion

10/23/24 - Episode 144

Episode Summary

In this episode, Scott discusses the importance of building trust for online stores. He focuses on trust badges—small icons that reassure customers about security, payments, guarantees, shipping, and reviews. These badges help reduce customer hesitation and boost conversions.

Scott explains where to place badges on your site (homepage, product pages, cart, footer) and shares best practices for consistent styling, relevance, and accessibility. He also introduces his Shopify app, Badgezilla, which offers customizable, brand-aligned trust badges with features like conditional logic and mobile optimization, designed to build credibility and increase sales.

Show Links

Badgezilla - https://apps.shopify.com/badgezilla
Episode 5 - Establishing Trust in your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-5-establishing-trust-in-your-shopify-store

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-144-building-trust-with-badges

10/9/24 - Episode 143

Episode Summary

In Episode 143 of the Shopify Solutions Podcast, Joshua George, an SEO expert from ClickSlice, discusses the importance of SEO for Shopify stores. He highlights strategies such as adding content to category pages to improve rankings, using keyword research to map content effectively, and the importance of optimizing technical SEO without overcomplicating it. He emphasizes focusing on user intent and ensuring keywords are aligned with Google’s understanding to drive organic traffic and conversions.

Show Links

ClickSlice - https://www.clickslice.co.uk/

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-143-shopify-seo-with-joshua-george

9/25/24 - Episode 142

Episode Summary

In this episode, Scott Austin compares the eCommerce stores for the Kamala Harris and Donald Trump campaigns. The episode examines the strengths and weaknesses of each store’s structure, design, and user experience. Key highlights include technical critiques of navigation, branding choices, platform usage (BigCommerce for Harris, WinRed for Trump), and merchandising strategies. Scott also discusses how political campaigns differ from typical eCommerce businesses regarding brand building and product presentation.

Show Links

Harris campaign - https://store.kamalaharris.com/
Trump campaign - https://secure.winred.com/trump-national-committee-jfc/storefront/

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-142-harris-vs-trump-ecommerce-showdown

9/11/24 - Episode 141

Episode Summary

In this episode, Scott Austin interviews Bahzad Trinos, co-founder of WonderLooper, about his experiences with email marketing for his luxury apparel brand. They discuss the importance of email in building community, why Trinos chose OmniSend for his email marketing, and how email campaigns and flows, like abandoned cart reminders, are critical for maintaining customer engagement. Trinos also emphasizes the value of storytelling and brand building through email, especially given the limited availability of their artisanal products.

Show Links

WonderLooper - https://wonderlooper.com/

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-141-email-marketing-with-bahzad-trinos

8/28/24 - Episode 140

Episode Summary

In episode 140 hear about the importance of early preparation for holiday marketing campaigns. The episode provides actionable tips for e-commerce brands to start planning and executing their holiday strategies well in advance. Key topics include understanding the timeline for holiday campaigns, crafting compelling offers, optimizing your Shopify store for increased traffic, and leveraging various marketing channels to maximize reach during the crucial holiday season. The podcast is designed to help Shopify merchants ensure they are fully prepared to capitalize on the holiday shopping rush.

Show Links

Digital Downloads app - https://apps.shopify.com/digital-downloads

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-140-now-is-the-time-to-create-your-holiday-campaign

8/14/24 - Episode 139

Episode Summary

In this podcast episode, Scott Austin delves into the technical details of setting up Shopify marketing campaigns. He highlights how to create effective campaigns that go beyond simple discounts, focusing on building customer awareness and increasing average order value. He illustrates this with two detailed examples: one for Reptichip, centered around World Lizard Day, and another for Custom Windsocks, tied to National Aviation Day. The episode covers key elements like landing pages, automatic discounts, and theme customizations.

Show Links

Reptichip Campaign - https://reptichip.com/pages/world-lizard-day
Custom Windsock Campaign - https://www.custom-windsocks.com/pages/national-aviation-day
Linear Shopping Experiences App - https://jadepuma.com/pages/linear-shopping-experiences

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-139-the-technical-details-of-shopify-campaigns

7/31/24 - Episode 138

Episode Summary

In Episode 138 of the Shopify Solutions Podcast, Scott Austin discusses the importance of browse abandonment flows in Shopify stores. He explains that these flows re-engage visitors who viewed products but didn't purchase, using Klaviyo to track and target them. Austin highlights best practices, such as segmenting email recipients based on behavior and demographics, and sending multiple, nuanced emails to encourage conversions. He emphasizes that while browse abandonment flows may not drive the highest revenue, they are easy to set up and provide ongoing returns.

Show Links

Klaviyo (affiliate) - https://jadepuma.com/klaviyo

Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-138-browse-abandonment-flows-in-shopify-stores

7/17/24 - Episode 137

Episode Summary

In Episode 137 of the Shopify Solutions Podcast, Scott Austin introduces JadePuma's new Shopify app, "Flex Theme Sections." This app is designed specifically for the Flex theme, offering custom sections that integrate seamlessly with the theme's styling and functionality. The app has a free tier with useful tools for store management and a paid tier ($5/month or $50/year) that enhances the shopping experience with additional customer-facing sections. Austin emphasizes the app's performance benefits, affordability, and the extensive tutorial support provided.

Show Links

Flex Theme Sections App - https://apps.shopify.com/flex-theme-sections
Flex Theme (affiliate link) - https://jadepuma.com/flex

Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-137-our-new-shopify-app

7/3/24 - Episode 136

Episode SummaryThis episode highlights the benefits of creating your own marketing campaign around Amazon's Prime Day, even if you're not selling on Amazon. Prime Day, which generated over $12 billion in 2023, has conditioned consumers to seek deals in July. Major brands like Walmart and Target also run promotions during this time.

For Shopify store owners, Scott recommends leveraging Prime Day's buzz by offering unique deals to attract customers who are ready to spend. He suggests focusing on your existing audience through email and social media, avoiding ad spend, and notifying customers in advance about your deals. Creating a single landing page optimized with Prime Day keywords can also help attract traffic.

Scott advises making your offers compelling, emphasizing the personal touch of a smaller business compared to Amazon. Overall, tapping into the Prime Day shopping mindset can boost your sales during a typically slow season.

Show Links

Episode 108 - Getting Started with eMail Campaigns for your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-108-getting-started-with-email-campaigns-for-your-shopify-store

Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-136-boost-your-shopify-sales-capitalize-on-prime-day-fever

6/19/24 - Episode 135

Episode SummaryIn episode 135 of the Shopify Solutions Podcast, Scott Austin discusses the Shopify Flow app, a powerful tool for automating repetitive tasks in a Shopify store. Originally exclusive to Shopify Plus, it's now available to all Shopify users. Scott highlights how Flow can reduce errors and save time by automating tasks like tagging orders and managing inventory. He shares examples from clients and explains the key elements of Flow's visual workflow builder: triggers, conditions, and actions. The episode emphasizes starting with simple automations and gradually increasing complexity.

Show Links

Connecting Shopify Flow to Google Sheets - https://jadepuma.com/blogs/shopify-tutorials/connecting-shopify-flow-to-google-sheets-without-middleware
Shopify Flow App - https://apps.shopify.com/flow

Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-135-shopify-flow-a-must-have-app-for-every-store

6/5/24 - Episode 134

Episode SummaryIn Episode 134 of the Shopify Solutions Podcast, Scott Austin analyzes the Welcome eMail Series from three electric scooter brands: Voro Motors, Segway, and Niu. He reviews the content, design, and effectiveness of their emails, emphasizing the importance of personalization, brand storytelling, and high-quality imagery. Scott highlights best practices and areas for improvement, providing practical insights for creating engaging and effective welcome email series for Shopify stores.

Show Links

Episode 110 - Mastering your Klaviyo Welcome Series - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-110-make-a-compelling-welcome-series
Voro Motors - https://www.voromotors.com/
Segway - https://store.segway.com/
Niu - https://shop.niu.com/

Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-134-lets-look-at-some-shopify-welcome-series

5/22/24 - Episode 133

Episode Summary In this podcast episode, Scott Austin discusses the challenge of achieving the first 100 sales for new e-commerce entrepreneurs. He highlights the importance of understanding product/market fit, which ensures that a product satisfies strong market demand and is well-positioned against competitors. Scott emphasizes the critical role of direct customer engagement, suggesting entrepreneurs conduct live conversations to gain deeper insights into customer needs and preferences. He recommends methods like calling abandoned checkouts, engaging previous customers, selling to friends and family, and participating in local markets and trade shows. These interactions are crucial for refining sales pitches and understanding effective messaging, ultimately helping to achieve initial sales milestones and prepare for future growth.

Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-133-getting-your-first-100-sales

5/8/24 - Episode 132

Episode SummaryIn this episode, Scott Austin reviews three Shopify stores focused on men's shoes. In this mobile-only review, Scott evaluates stores named Big Shoes, Jay Butler, and Wide Fit Shoes, discussing their mobile optimization, SEO practices, and user experience. The review highlights specific elements like home page design, navigation, promotions, and product presentation, offering insights on how each store could improve its appeal and functionality to better meet customer needs.

SHOW LINKS

Big Shoes - https://bigshoes.com/
Jay Butler - https://jaybutler.com/
Wide Fit Shoes - https://widefitshoes.com/

VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-132-lets-review-some-shopify-store

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4/24/24 - Episode 131

Episode SummaryIn this episode, Scott Austin introduces a scorecard tool for assessing your Shopify store's performance. The episode outlines how this scorecard helps store owners identify strengths and weaknesses, enabling informed decision-making for improvements. It emphasizes the importance of setting clear metrics and regular updates to foster systematic growth and enhance customer satisfaction.

SHOW LINKS

Adding GA4 Tracking to your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-102-adding-google-analytics-4-to-your-shopify-store
GA4 Implementation Checklist - https://jadepuma.com/blogs/blog/ga4-implementation-checklist-for-shopify
Google Looker Studio - https://lookerstudio.google.com/
Shopify Weekly Scorecard Template - https://jadepuma.com/weekly-scorecard
Shopify Monthly Scorecard Template - https://jadepuma.com/monthly-scorecard

VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-store

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4/10/24 - Episode 130

Episode SummaryIn this episode, Scott Austin talks to JT, owner of ReptiChip. JT has grown the revenue of his Shopify store 5X in the past year and a half. Listen to him tell how has done this.

SHOW LINKS

Reptichip - https://reptichip.com/

VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-130-5xing-a-shopify-store

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3/27/24 - Episode 129

Episode SummaryIn this episode, Scott Austin discusses strategies for maximizing business gains from participating in various events such as industry trade shows, local community events, pop-up shops, workshops, and more. He emphasizes the importance of not just selling but also using these opportunities to better understand customers and collect email addresses. Austin suggests that rather than primarily talking about the brand and products, engaging in listening and asking questions can provide valuable insights into product-market fit. He provides a list of questions aimed at deepening understanding of customer needs and preferences. Additionally, he explains the psychological advantages of an "Enter to Win" campaign over discount offers for collecting email addresses, highlighting how excitement, anticipation, and the perception of winning a valuable prize can significantly increase participation and engagement. Austin outlines practical steps for setting up an email collection process using tools like Klaviyo and Shopify, and concludes by reiterating the dual goals of understanding customers better and efficiently collecting email addresses at events.

SHOW LINKS

Klaviyo - https://jadepuma.com/klaivyo (Affiliate Link)
Adding the Event to your Klaviyo form - https://www.youtube.com/watch?v=h4iveBpSt6A

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-129-getting-the-most-out-of-events

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3/13/24 - Episode 128

Episode Summary

This podcast episode offers a comprehensive guide on creating simple yet effective videos for e-commerce content marketing, emphasizing the importance of video content in 2024. The host, a proponent of video marketing for every e-commerce store, demonstrates how to craft a video using Clip Champ, a free Microsoft software ideal for beginners due to its simplicity and intuitive interface. The episode details the process of creating a promotional video for an Airbnb cabin, starting from scripting to the final touches, utilizing features like text-to-speech for voiceovers and basic editing techniques to enhance visual assets. The host showcases how to effectively use transitions, background music, and motion effects to make static photos engaging, and introduces ways to incorporate text for additional information. The tutorial is designed to motivate e-commerce store owners to overcome hesitations about video production by demonstrating an accessible, easy-to-follow method that doesn't require advanced equipment or software, encouraging them to start incorporating video content into their marketing strategies.

SHOW LINKS

The Video We Made - https://www.youtube.com/watch?v=kfTSHHiB-KE
ClipChamp video editting software - https://clipchamp.com/en/

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-128-making-your-first-video

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2/28/24 - Episode 127

Episode Summary

In this podcast episode, the focus is on strategies for Shopify store owners to incorporate customers from third-party channels like Amazon, Etsy, and eBay into their email marketing lists. The episode emphasizes the significance of email marketing in e-commerce, stating that established brands should aim to generate a significant portion of their revenue from email through both automated flows and targeted campaigns.

The challenges of marketing to customers on third-party platforms are discussed, highlighting the inability to directly email these customers. Strategies for enticing customers to join a Shopify store's email list include offering compelling incentives such as welcome gifts, educational content, or warranty registration. The importance of making the call to action clear and simple is stressed, with suggestions on how to effectively communicate offers through pack-ins, stickers, dedicated landing pages, QR codes, and friendly URLs.

The episode also covers the necessity of adhering to third-party platform policies to avoid policy violations, briefly outlining the guidelines set by Amazon, Etsy, and eBay regarding customer engagement and data collection.

The takeaway is a call to action for listeners to start engaging their customers more effectively by testing out these methods, with optimism about the potential for quick and positive results. The episode provides actionable insights for Shopify store owners looking to expand their email marketing efforts by integrating customers from various selling platforms.

SHOW LINKS

Shopify QR Code Generator - https://www.shopify.com/tools/qr-code-generator

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-127-building-your-list-through-other-channels

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2/14/24 - Episode 126

Episode Summary

This episode discusses the importance and effectiveness of video content in e-commerce, using a case study of a company known for its aggressive video marketing strategy. It highlights how this company has successfully used video content to showcase product features, create a strong brand identity, and significantly increase its marketing reach and sales. The episode emphasizes the power of well-produced video content in engaging potential customers, driving traffic, and boosting conversions for online stores.

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-126-video-content-in-e-commerce

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1/31/24 - Episode 125

Episode Summary

In this podcast episode, Scott Austin critiques Bearskin Tactical's marketing by reviewing 62 promotional emails he received from them in a month. He notes their aggressive marketing, with emails sent out twice daily, often featuring engaging visuals and emojis. However, he disapproves of their deceptive sales tactics, where the company advertises fake sales with inflated list prices that never change.

Austin acknowledges the effectiveness of Bearskin Tactical's approach in terms of customer engagement and expanding their product line. He commends their email copywriting, creative use of urgency, and product presentation strategies, including the use of animated graphics and tiered pricing discounts.

Yet, he advises against duplicating their dishonest sales strategy and stresses the importance of honest marketing. He suggests having unique landing pages for each campaign for SEO benefits and challenges listeners to consider increasing the frequency of their honest email campaigns to enhance their marketing efforts.

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast

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1/17/24 - Episode 124

Episode Summary

This episode offers advice on improving SEO traffic for e-commerce sites. The episode emphasizes the importance of creating a dedicated page for discount codes, with a focus on optimizing for relevant keywords. It suggests including high-quality content, current and valid coupon codes, and clear information about the use of discount codes. The podcast also discusses the strategy of building separate, optimized pages for different discount programs such as military, student, or first responder discounts. Finally, it highlights common mistakes in discount code pages using the example of a top Shopify brand.

DISCOUNT CODE LINK

https:///discount/?redirect=/

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-124-add-this-page-for-seo

SHOW LINKS

Allbirds Example - https://www.allbirds.com/pages/truth-about-allbirds-coupons

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1/3/24 - Episode 123

Episode Summary

In this episode, Scott, discusses the significance of email marketing for e-commerce brands, particularly those using Shopify and Klaviyo. He emphasizes that well-executed email strategies can contribute significantly to a brand's revenue, potentially accounting for one-quarter to one-third of it. The discussion revolves around two types of emails: campaigns (bulk emails for events like sales) and flows (triggered emails sent to individuals based on specific actions like making a purchase).

Scott highlights the importance of post-purchase email flows as a tool to convert one-time buyers into repeat customers. He suggests various post-purchase email ideas, initially covering basic notifications already provided by Shopify like order confirmation, shipping and delivery notifications, and requests for reviews.

The focus then shifts to more strategic email flows that brands should set up using their email tool. These include personalized thank you notes, delayed shipping notifications, reminders of warranties or guarantees, cross-sell recommendations, replenishment reminders, subscription options, and suggestions for product replacements or upgrades.

Additionally, Scott proposes ideas for engaging customers beyond direct sales, such as educating them about products, sharing maintenance tips, suggesting product customizations, and offering ideas for different uses or upcycling of products. He also touches on incorporating brand stories, sustainability practices, and community involvement in emails.

For implementation, Scott advises keeping each email focused on a single topic and call to action, creating product-specific flows, managing multiple flows for ease, and not worrying about sending too many emails if they offer value. He underscores the necessity of content creation in email marketing and the iterative process involved in developing effective content.

The episode concludes with Scott reiterating the importance of post-purchase emails in growing a business and enhancing customer engagement, emphasizing the need to tailor these strategies to fit the brand's voice and customer demographics.

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-123-49-ideas-for-post-purchase-email-flows

SHOW LINKS

Klaviyo Sign-Up - https://jadepuma.com/klaviyo (affiliate link)

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12/20/23 - Episode 122

Episode Summary:

This episode discusses the use of AI, particularly a new feature called GPTs, in improving the efficiency and accuracy of customer support for e-commerce brands. The host, a proponent of AI, describes GPTs as custom versions of ChatGPT that provide consistent experiences and are easy to create without coding knowledge. These tailored AI systems can be fed specific data sources, such as a company's website, to ensure high-quality, accurate information.

The episode details a practical application where GPTs are used for customer support. By restricting the AI to a company's website, it can quickly provide relevant answers, enhancing the customer experience. This is particularly useful for smaller e-commerce brands that outsource their customer support, often resulting in slow and inadequate service due to lack of brand-specific knowledge. The GPTs can also be restricted to certain websites or incorporate uploaded files like product manuals for more precise information.

The process of setting up a GPT is explained through a step-by-step demonstration, showcasing how to create a customer support representative AI. The host emphasizes the importance of the AI's tone and the ability to tailor it to specific needs, such as being professional and empathetic for products related to recovery from injuries.

A limitation of the GPTs is mentioned: ChatGPT's query throttles, which restrict the number of queries. The quality of the GPT's responses depends on the quality of the content provided. The host advises regularly updating the website with new information from customer queries to ensure the GPT remains effective.

In conclusion, the host recommends using GPTs for brands on the paid plan of ChatGPT, emphasizing their ability to leverage existing content for accurate customer support responses.

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-122-using-ai-in-customer-support

SHOW LINKS

ChatGPT - https://chat.openai.com/

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12/6/23 - Episode 121

Key topics include:

Importance of Color Palette: Emphasizes the role of a consistent color palette in brand recognition and emotional connection with the audience. Colors distinguish a brand from competitors and are integral to the brand's identity.
Color Theory Basics: Explains primary, secondary, and tertiary colors, and the concept of color relationships like complementary, analogous, and split complementary colors.
Color Schemes: Discusses different color schemes such as triadic, tetradic, and monochromatic, highlighting their applications and effects on brand aesthetics.
Emotions and Meanings of Colors: Describes how various colors evoke specific emotions and associations, influencing customer perception and brand messaging.
Crafting a Color Palette: Offers a step-by-step guide on creating a brand's color palette, considering brand personality, target audience, and industry trends. It suggests using tools like ColorHexa for color selection and stresses the importance of a minimalist approach to color choices.
Implementing the Color Palette: Covers practical aspects of applying the color palette to a Shopify store, including theme customization, notification settings, and consistency across customer-facing apps. It advises against frequent changes to maintain brand consistency and trust.

This episode provides a comprehensive understanding of how to effectively choose and implement a color palette to enhance a Shopify brand's identity and customer appeal.

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-121-creating-a-color-palette-for-your-shopify-brand

SHOW LINKS

ColorHexa - https://colorhexa.com
Branding Crash Course - https://jadepuma.com/products/branding-crash-course

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11/22/23 - Episode 120

This podcast episode by Scott Austin focuses on analyzing Black Friday marketing strategies of Shopify stores. Scott begins by searching for "Black Friday deals Backpack 2023" on Google and examines the results, particularly focusing on Shopify stores appearing in the search.

He first discusses an AdWords result, critiquing the use of a pop-up for email sign-ups, which he believes should be avoided during high-traffic events like Black Friday. He suggests directly ushering customers into the shopping experience. Scott notes that while the site he examines has good merchandising elements, such as a gift guide, it lacks a holiday theme and urgency in its Black Friday sales messaging.

Next, he looks at stores appearing in Google shopping ads and finds that many do not mention Black Friday in their product descriptions. He suggests that they could improve by being more specific about their sales and adding thematic elements to create a festive atmosphere.

Scott also reviews organic search results for Shopify stores, noting the difficulty for these stores to rank high on Google. He finds that these stores generally lack filters and sorting options, which could help customers find the best deals or products more easily.

Throughout the episode, Scott offers constructive criticism and suggestions for improvement, such as:

Avoiding pop-ups during sales events and instead focusing on the shopping experience.
Creating a sense of urgency and indicating the end date of sales to motivate customers.
Including holiday theming and messaging to enhance the festive atmosphere.
Improving site navigation and product filtering options for better user experience.
Clearly indicating sale items and discounts to avoid customer confusion.

He concludes by expressing surprise at the general lack of optimization in the Black Friday campaigns of the Shopify stores he reviewed, suggesting that there is significant room for improvement in their online marketing strategies.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-120-lets-review-some-black-friday-campaigns

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11/8/23 - Episode 119

The podcast episode discusses the selective use of product recommendations on Shopify. Unlike Amazon, which has a vast catalog, Shopify stores should use recommendations sparingly. Scott Austin suggests using them for complementary products, like Ortho Bracing's ice packs for therapy machines, and for upselling, as with Chama Valley Meat Co.'s bundled meat products. He recommends manual over automatic recommendations due to Shopify stores typically having less data. For stores with product lines or franchises, like The Game Steward's board games, custom code can highlight related products. The key takeaway is to use recommendations to enhance, not distract from, the customer's shopping experience.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-119-shopify-recommended-products-done-right

SHOW LINKS

Chama Valley Meat Co - https://chamavalleymeatco.com/
OrthoBracing - https://orthobracing.com/
The Game Steward - https://www.thegamesteward.com/
Youth & Earth - https://youthandearth.com/

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10/25/23 - Episode 118

Introduction: Scott Austin introduces the topic of AI for Image Generation and mentions that there will be an accompanying video for the podcast.

Importance of AI in E-commerce: Scott emphasizes the significance of content creation for building e-commerce brands. He believes AI is a valuable tool for content creation strategies.

Recent Advancements: He notes recent improvements in graphics and image generation from AI.

Tools for AI Image Generation: Scott covers two main tools:

Dolly three from Openai: This tool allows users to create specifications for image generation. It's now integrated with Chat GPT, making image generation even easier.
Adobe Photoshop: Adobe has incorporated AI tools into its suite, enhancing graphic design capabilities.

Practical Use Cases: Scott provides several examples of how he uses these tools in his agency:

Creating graphics for podcast episodes.
Generating images for specific client needs, such as campers by a campfire or a snake on coconut substrate.
Producing images for e-commerce, like store owners in front of their shops or families during Easter.

Challenges with AI Image Generation: While AI can produce impressive results, it's not always perfect. Scott mentions instances where the AI didn't follow specific instructions or produced images that were slightly off in terms of realism or context.

Conclusion: Scott concludes by highlighting the potential of AI in image generation, especially for e-commerce. However, he also emphasizes the need for human intervention to ensure the images align with specific requirements.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-118-ai-images-in-your-shopify-store

SHOW LINKS

ChatGPT - https://chat.openai.com/
PhotoShop - https://www.adobe.com/products/photoshop

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10/11/23 - Episode 117

Bundles are combinations of products sold together, often at a discount. There are various types of bundles such as Pure, Mixed, Cross-Category, and more. They offer numerous benefits to businesses, including convenience, increased sales, inventory movement, and enhanced shopping experiences. Shopify has introduced a new Bundle App, which is free and aids in managing bundle inventory. However, it comes with some limitations, like a three-option limit. For stores new to bundling, the Shopify Bundles app is worth considering. It's essential to focus on customer needs and use personas to design impactful bundles.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-117-bundles-in-your-shopify-store

SHOW LINKS

Shopify Bundles App - https://apps.shopify.com/shopify-bundles

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9/27/23 - Episode 116
Scott Austin discusses the benefits of using dynamic sources in Shopify's Online Store 2.0 theme to create more maintainable pages for products and collections. Dynamic sources allow for the connection of theme settings to various data entities, reducing the need for multiple unique templates and making it easier to manage content across the store. He provides examples of how dynamic sources can be utilized, such as automatically updating page titles or color schemes. Scott also mentions some limitations, like not every theme setting having a dynamic source and the need for code edits in certain scenarios. He encourages listeners to explore dynamic sources to simplify store maintenance, despite the learning curve involved.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-116-structured-data-and-templates

SHOW LINKS

Chama Valley Meat Co - https://chamavalleymeatco.com/
ChargeTech - https://chargetech.com/
Shopify Dynamic Sources Documentation - https://shopify.dev/docs/themes/architecture/settings/dynamic-sources

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9/13/23 - Episode 115
Overview:

Shopify has been continuously improving its platform, and the latest release allows for more robust filtering options.
The episode aims to guide you through implementing powerful filters on your Shopify store using free tools.

Tools Needed:

Shopify Search & Discovery App: This free app by Shopify helps in setting up filters.
Shopify Flow: Another free app that automates various tasks, including setting metafield values based on conditions.

Steps to Implement Filters:

Define Your Taxonomy:
Decide what you want your filters to be (e.g., types of meat like beef, yak, lamb).
Use Metafields:
Go to Shopify settings and then to custom data to define metafields.
Metafields can be set to have a dropdown menu of options, ensuring consistency.
Enable Faceted Filtering in Theme:
Go to your Shopify theme and enable faceted filtering, which will look to the Shopify Search and Discovery app for what filters to present.
Set Up Filters in Search and Discovery App:
Use the metafield values you've defined to set up filters.
Automate with Shopify Flow:
Create a flow that automatically sets metafield values based on certain conditions (e.g., if the product title contains "beef," set the metafield value to "beef").
Use Metafields in Collections:
You can now also create collections based on metafield values, ensuring consistency across your store.

Additional Tips:

The episode also discusses some technical details, like how to structure data in Shopify Flow, especially when you have multiple options for a metafield.

The episode concludes by emphasizing that small stores can now have a rich browsing experience with filters without needing a paid app, thanks to these free Shopify tools.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-115-easy-yet-powerful-filters-in-your-shopify-store

SHOW LINKS

Get a Store Audit - https://jadepuma.com/products/shopify-store-audit
Shopify Flow - https://apps.shopify.com/flow
Shopify Search & Discovery - https://apps.shopify.com/search-and-discovery

HELP THE PODCAST

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8/30/23 - Episode 114

The episode delves into the world of digital creators and how they are shaping the future of online commerce. The host, Scott Austin, interviews Jaimie Lee, a prominent digital creator. They discuss the evolution of digital content, the role of influencers in the e-commerce landscape, and the tools and platforms that are empowering creators to monetize their content.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-114-digital-creators

SHOW LINKS

Get a Store Audit - https://jadepuma.com/products/shopify-store-audit
Jaimie's Website - https://jaimieleeugc.com/

HELP THE PODCAST

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8/16/23 - Episode 113

The podcast episode features host Scott Austin and guest Elizabeth Potts Weinstein discussing the importance and intricacies of trademarks for brands. Here's a summarized overview:

Basics of Trademarks: Elizabeth delves into the fundamental concepts of trademarks, explaining what they are and why they are essential for businesses.
Benefits of Trademarks: Registering a trademark can provide a brand with exclusive rights to its name, logo, and other identifying features. This prevents other entities from using similar marks that could confuse consumers.
Trademark Registration Process: Elizabeth outlines the steps involved in registering a trademark, from conducting a thorough search to ensure the mark isn't already in use, to filing the necessary paperwork and awaiting approval.
Common Mistakes: The podcast highlights some common pitfalls brands might encounter during the trademarking process, such as not conducting a comprehensive search or choosing a name/logo that's too generic.
Expert Insights: Elizabeth offers insights from her professional experience in the field of trademark law. She provides advice on best practices and shares her experiences.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-113-trademarks-for-your-brand

SHOW LINKS

Get a Store Audit - https://jadepuma.com/products/shopify-store-audit
Elizabeth's Website - https://www.elizabethpottsweinstein.com/
Elizabeth's YouTube - https://www.youtube.com/@ElizabethPW
USPTO - https://www.uspto.gov/
Trademarkia - https://www.trademarkia.com/

HELP THE PODCAST

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8/2/23 - Episode 112

In this podcast episode, Shopify expert Scott Austin shares insights on improving customer decision-making in e-commerce. He critiques a client's buyer's guide, noting it lists product specifications without aiding decision-making. Scott suggests reducing the number of products presented, highlighting key differences, and using language that resonates with customers. He cites an example of a "staff pick" feature that guides customers towards the best product for their specific needs. His approach aims to enhance the customer experience and boost sales.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-112-help-your-customers-make-decisions

SHOW LINKS

Fine Linen and Bath - https://flandb.com/
OrthoBracing - https://orthobracing.com/

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions
Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

7/19/23 - Episode 111

In this podcast episode, the host, Scott Austin, discusses how to effectively tell a brand's story on its 'About' page using 10 Shopify stores as examples. These include All Birds, Asphalt, Blend Jet, Chubby, Grub Club, Nix, New Era Cap, PipCorn, Pura Vida, and WP Standard.

Each brand uses different strategies to convey their story and values. For instance, All Birds emphasizes their environmental focus, Asphalt discusses their commitment to high-quality clothing, and Blend Jet shares their origin story and core values.

Scott identifies seven common themes across these pages: use of multiple types of content, telling the origin story, telling a bigger story, stating how long they've been in business and where they're located, showing the owners and/or team, showing a timeline, and explicitly stating their core values. He encourages listeners to consider these elements when creating their own 'About' pages.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-111-enhancing-your-brand-with-your-about-page

SHOW LINKS

allbirds - https://www.allbirds.com/pages/our-story
Asphalte - https://www.asphalte.com/en-us/h/pages/about
blendjet - https://blendjet.com/our-story
chubbies - https://www.chubbiesshorts.com/pages/about-us
Grub Club - https://mygrubclub.com/pages/about-us
Knix - https://knix.com/about-us
New Era Cap - https://www.neweracap.com/pages/our-story
PipCorn - https://www.pipsnacks.com/pages/our-story
puravida - https://www.puravidabracelets.com/pages/story
WP Standard - https://wpstandard.com/pages/about-us

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions
Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

7/5/23 - Episode 110

Host Scott Austin discusses the importance of a compelling welcome series in email marketing. He emphasizes that a well-crafted welcome series is crucial for brand building, customer engagement, and retention. Scott advises against focusing solely on revenue generation in the welcome series, instead suggesting it should be used to tell the brand's story and differentiate it from competitors. He provides practical tips on creating a welcome series, including reusing existing content and planning an ideal series. He concludes by suggesting 20 potential topics for welcome series emails and provides a link to 67 more ideas.

FULL LIST OF CONTENT IDEAS - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-110-make-a-compelling-welcome-series

SHOW LINKS

Klaviyo - https://jadepuma.com/klaviyo

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions
Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

6/21/23 - Episode 109.

In this podcast, Scott Austin talks with Andrew Maff of BlueTuskr. Andrew explains how Shopify store owners can get started with Google advertising.

SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-109-getting-started-with-google-ad-in-your-shopify-store

SHOW LINKS

BlueTuskr - https://www.bluetuskr.com/
Andrew Maff - andrew@bluetuskr.com

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions
Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

6/7/23 - Episode 108.

In this podcast, Scott Austin discusses the importance of email as a revenue driver for Shopify stores, particularly focusing on the use of Klaviyo for email marketing. Klaviyo divides emails into two types: flows and campaigns.

Flows are automated email sequences triggered by customer behaviors and events, like signing up for a newsletter or making a purchase. These allow stores to automate large parts of their email marketing, ensuring customers receive timely and relevant content.

Campaigns are one-time send emails used for newsletters, sales promotions, and broad communication. These emails are not based on specific customer actions but can be tailored to specific segments of the email list based on criteria like purchase history or geography.

Austin advises stores to first focus on flows due to their automated nature. However, he emphasizes the importance of campaigns, noting that they can account for half of the email revenue in a mature Klaviyo implementation.

He also details the process of setting up an email campaign using the example of a "Free Gift with Purchase" promotion, illustrating how this can be more economically beneficial for a store than a traditional percentage-off discount.

The podcast covers everything from selecting the free gift and calculating potential profit margins, to establishing campaign timelines, creating landing pages and setting up on-site promotions. It also provides detailed instructions on how to use Shopify's automatic discounts and the best practices for creating and scheduling campaign emails in Klaviyo.

SHOW LINKS

Klaviyo (affiliate link) - https://jadepuma.com/klaviyo
Creating a Marketing Calendar for your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-37-create-a-marketing-calendar-for-your-shopify-store
ReptiChip landing page - https://reptichip.com/pages/reptichete-giveaway
National Yo-Yo Day Landing Page - https://www.yo-yo.com/yoyoday

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions
Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

5/24/23 - Episode 107.

In this episode, the host, Scott Austin, consults with Dave Jordan of ClubTech Golf and provides his advice on how to improve the store and business.

SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-107-consult-with-clubtech-golf

SHOW LINKS

ClubTech Golf - https://clubtechgolf.com.au/
Boost Product Search and Discovery App (affiliate link) - https://boostcommerce.net/?utm_source=jadepuma
Flex Theme (affiliate link) - use coupon code 'AUSTIN10'

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions
Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

5/10/23 - Episode 106.

In this episode, the host, Scott Austin, emphasizes the importance of consistent branding across all customer touchpoints, especially emails, for Shopify stores. He highlights the benefits of incorporating branding elements in emails, such as reinforcing brand identity, building trust, and gaining a competitive advantage.

The episode discusses the challenges of maintaining consistency in branding due to the use of various tools for customer engagement. Scott provides a solution for creating consistent branding in Shopify email notifications using Klaviyo, an email marketing platform.

The process of customizing email notifications involves four steps:

Create universal content for Shopify templates in Klaviyo, including header and footer sections that can be used across all email templates.
Create a unique template for each Shopify notification, using Klaviyo's starting templates and editing the content to match the store's brand voice.
Export the template to Shopify by copying the HTML code from Klaviyo and pasting it into the appropriate notification in Shopify Admin.
Test the new template by previewing it in Shopify, sending a test email, and acting as a customer to ensure the notification works as intended.

In summary, implementing consistent branding across Shopify email notifications requires some effort but significantly contributes to the overall brand-building process, helping stores stand out from competitors.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-106-add-rich-branding-to-your-shopify-notification-emails

SHOW LINKS

Sign-up with Klaviyo - https://www.klaviyo.com/partners/signup?utm_source=0010V00002PzS9BQAV&%3Butm_medium=partner - affiliate link
Shopify Notification Variables - https://help.shopify.com/en/manual/orders/notifications/email-variables

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions
Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

4/12/23 - Episode 105.

In this podcast episode, Scott Austin provides an update on using images in Shopify stores in 2023. He emphasizes the importance of images for effective communication and design, and discusses different image file types such as raster (JPG, PNG, and WEBP) and vector images (SVG). He advises against using GIFs due to large file sizes and suggests using HTML5 video format for animations.

Scott recommends using SVG for graphics like logos and icons, JPG for photos, PNG for graphics when SVG is unavailable, and WEBP for better compression. He also explains where images are stored in the Shopify Admin and provides best practices for image management.

Image editing software discussed in the episode includes Adobe Photoshop, Illustrator, and Premiere Pro, as well as open-source tools like GIMP, BIMP, Inkscape, and Canva. Scott wraps up by highlighting Shopify's improvements, such as support for more file types and image optimization services, allowing users to focus on growing their businesses.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-105-all-about-images-in-your-shopify-store

SHOW LINKS

Video in Your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-39-video-in-your-shopify-store
Flex Theme (affiliate link) - use coupon code 'AUSTIN10'

SOFTWARE LINKS

Adobe Creative Cloud - https://www.adobe.com/creativecloud/plans.html
GIMP - https://www.gimp.org/downloads/
BIMP - https://alessandrofrancesconi.it/projects/bimp/
Inkscape - https://inkscape.org/release/
Canva - https://www.canva.com/

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions
Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

4/12/23 - Episode 104. In this podcast episode, Scott Austin discusses Shopify Plus, explaining that upgrading to this plan is primarily an economic decision for most stores. He highlights the features that come with Shopify Plus but emphasizes that the financial impact is more significant. The episode provides a mathematical breakdown of when upgrading to Shopify Plus can save a store money, considering factors such as the number of Shopify stores and potential app fee savings. Scott shares a decision-making tool in the form of an Excel file to help businesses calculate which Shopify plan is most cost-effective for them. While he acknowledges that some stores may need to upgrade to Plus for specific features, he believes this is the case for only about 5% of businesses.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-104-should-you-upgrade-to-shopify-plus

SHOW LINKS

Shopify Plan Calculator - https://jadepuma.com/blogs/blog/shopify-plan-calculator

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions
Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

3/29/23 - Episode 103. In this episode, I talk about the rapidly exploding developments happening in AI. I show how you can use AI in your Shopify store today and give some best practices to get the most out of it.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-103-harnessing-the-power-of-chatgpt-for-your-shopify-store

SHOW LINKS

ChatGPT - https://chat.openai.com/
Previous ChatGPT Podcast Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-store
Blog Article - https://orthobracing.com/blogs/resources/best-hinged-knee-brace

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions
Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

3/15/23 - Episode 10. In this episode, I explain the steps you need to take to create a Google Analytics 4 property and connect it to your Shopify store using the newly updated Google sales channel in Shopify.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-102-adding-google-analytics-4-to-your-shopify-store

SHOW LINKS

Google Analytics - https://analytics.google.com/
Getting started with Google Analytics - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-16-getting-shopify-data-from-google-analytics
Google Merchant and other Google accounts - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-63-google-tools-for-your-shopify-store

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions
Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

3/1/23 - Episode 101. In this episode, I explain the best practices for building a wholesale store in Shopify.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-101-wholesale-in-your-shopify-store

SHOW LINKS

Bold Custom Pricing app (affiliate link)
Hulk Form Builder (affiliate link)
Flex Theme (affiliate link) - use coupon code 'AUSTIN10'
Restricting Access in your Shopify Store - https://jadepuma.com/blogs/shopify-tutorials/restricting-access-in-your-shopify-store
Reorder Button on the Account Page - https://www.mojoin.com/shopify-add-buy-again-button/

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions
Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience

2/15/23 - Episode 100. In this episode, I review the recent product improvements made by Shopify to the platform.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-100-recent-improvements-from-shopify

SHOW LINKS

Shopify Changelog - https://changelog.shopify.com/

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions
Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience

2/1/23 - Episode 99. In this episode, I review the product pages of three random Shopify stores that I found by doing Valentine's Day searches and clicking on Google Shopping ads.

VIDEO OF THE EPISODE - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-99-review-of-some-shopify-stores

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-99-review-of-some-shopify-stores

SHOW LINKS

My Face Socks - https://www.myfacesocks.com/products/custom-face-socks-colorful-6
Friendship Lamps - https://www.friendlamps.com/products/friendship-lamp
Trending Custom - https://trendingcustom.com/products/walking-fluffy-cats-good-morning-cat-human-servant-personalized-pillow-insert-included

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions
Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience

1/18/23 - Episode 98. In this episode, I give an updated review of my favorite Shopify theme, Flex.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-98-review-of-the-flex-theme-for-shopify-stores

SHOW LINKS

Gallery of Flex theme examples - https://jadepuma.com/pages/gallery-of-flex-theme-examples-of-shopify-store
Flex Custom Sections and Tutorials - https://jadepuma.com/blogs/shopify-tutorials
Flex Theme (affiliate link) - use coupon code 'AUSTIN10'

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions
Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience

1/4/23 - Episode 97. In this episode, I talk to Brendan Hughes from Optily about how to get started with your first Facebook ad campaign for your Shopify store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-97-the-first-facebook-ad-campaign-for-your-shopify-store

SHOW LINKS

Optily - https://www.optily.com

12/21/22 - Episode 96. In this episode, I talk about a new AI tool that can help you create first drafts of copy for your Shopify Store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-store

SHOW LINKS

Open AI Chat Tool - https://chat.openai.com/
Example Product Copy - https://www.macarooz.com/products/best-sellers-collection-1

12/7/22 - Episode 95. In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-95-a-b-testing-in-your-shopify-store-part-2

Part 1 of this Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-store

SHOW LINKS

Test Triggers - https://testtriggers.com/
Josh Frank on Twitter - https://twitter.com/joshfrank
Microsoft Clarity - https://clarity.microsoft.com
Hotjar - https://www.hotjar.com/integrations/shopify
CXL Conversion Calculator - https://cxl.com/ab-test-calculator/
Playbook UX - https://www.playbookux.com
Flex Theme - https://jadepuma.com/flex use code 'AUSTIN10' on checkout to save money
Medthusiast - https://medthusiast.com/

11/23/22 - Episode 94. In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-store

SHOW LINKS

Test Triggers - https://testtriggers.com/
Josh Frank on Twitter - https://twitter.com/joshfrank
Microsoft Clarity - https://clarity.microsoft.com
Hotjar - https://www.hotjar.com/integrations/shopify
CXL Conversion Calculator - https://cxl.com/ab-test-calculator/
Playbook UX - https://www.playbookux.com
Flex Theme - https://jadepuma.com/flex use code 'AUSTIN10' on checkout to save money
Medthusiast - https://medthusiast.com/

11/05/22 - Episode 93. In this episode, I talk about how to create gift guides to engage your customers and drive new SEO traffic.

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-93-gift-guides-in-your-shopify-store

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-93-gift-guides-in-your-shopify-store

SHOW LINKS

Fully Involved Stitching - https://fullyinvolvedstitching.com/
People's Choice Beef Jerky - https://peopleschoicebeefjerky.com/
Titan Survival - https://www.titansurvival.com/
Groovy Guy Gifts - https://www.groovyguygifts.com/

10/26/22 - Episode 92. In this episode, I talk about how the right computer hardware and workstation setup can help make you more efficient.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-92-the-computer-setup-for-your-shopify-store

SHOW LINKS

Why Multitasking Doesn’t Work - https://health.clevelandclinic.org/science-clear-multitasking-doesnt-work
Apply for Free Consult Episode - https://jadepuma.com/pages/podcast-consult-application

10/12/22 - Episode 91. In this episode, I talk to Ellen Lewis from Crazy for Ewe. Ellen talks to us about how she builds community for her knitting business.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-91-building-community-with-crazy-for-ewe

SHOW LINKS

Crazy for Ewe - https://www.crazyforewe.com/

09/24/22 - Episode 90. In this episode, I explain how you can make tools that you can use to verify the quality of the content and taxonomy in your Shopify store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-90-quality-checking-tools-in-your-shopify-store

SHOW LINKS

Fine Linen and Bath - https://flandb.com/
Product Photo Tool - https://jadepuma.com/blogs/shopify-tutorials/flex-product-image-review-tool
Collection Photo Tool - https://jadepuma.com/blogs/shopify-tutorials/collection-content-review-tool
Article Image Tool - https://jadepuma.com/blogs/shopify-tutorials/article-image-review-tool-for-the-flex-theme

08/31/22 - Episode 88. In this episode, I talk to Jordan Hitchens who has built a 7-figure Shopify store using SEO as the traffic source.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-88-shopify-seo-with-orthobracing

SHOW LINKS

OrthoBracing - https://orthobracing.com
Subfolder Agency - https://www.subfolder.agency
SEM Rush - https://www.semrush.com
Google Search Console - https://search.google.com
Simon Sinek's 'The Infinite Game' - https://www.youtube.com/watch?v=QFpVVm7AnKI

08/17/22 - Episode 87. In this episode, I talk to John Murphy who has built a 7-figure Shopify store using SEO as the traffic source.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-87-shopify-seo-with-ebike-generation

SHOW LINKS

eBike Generation - https://ebikegeneration.com/
eCom SEO Formula Course - https://www.ecomseoformula.com/
- Use the code 'Solutions' to get 15% off the course

08/03/22 - Episode 86. In this episode, I'll show the types of site improvements that can be done by editing the theme code instead of adding another Shopify app to your tech stack.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-86-you-dont-need-a-shopify-app-for-that

SHOW LINKS

Authentic Vintage Posters - https://www.authenticvintageposters.com
Ryno Power - https://rynopower.com
The Game Steward - https://www.thegamesteward.com
Mulberry Park Silks - https://mulberryparksilks.com
Sugar Feather - https://sugarfeather.com
Animal House Fitness - https://animalhousefitness.com
Spiral Light Candles - https://www.spirallightcandles.com

07/20/22 - Episode 85. In this episode, I'll show you how to migrate to Shopify from any other e-commerce platform.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-85-migrating-your-store-to-shopify

SHOW LINKS

Episode 62 - Why Shopify in 2022 - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-62-why-shopify-in-2022
Episode 68 - DNS Overview for Shopify Stores - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-68-dns-overview-for-shopify-stores
Creating Shopify Collections Using the API - https://jadepuma.com/blogs/shopify-tutorials/how-to-bulk-create-shopify-collections-using-the-api
Google Analytics 404 Dashboard - https://analytics.google.com/analytics/gallery/#posts/search/%3F_.term%3Djadepuma%26_.start%3D0%26_.viewId%3DkdUlZA81QAyBmltkk22hXA/
Cart2Cart - https://www.shopping-cart-migration.com/
Matrixify - https://matrixify.app/

07/06/22 - Episode 84. In this episode, I'll show you more examples of stores that have rich content on their product pages. All of these stores are using newer, Online Store 2.0 themes.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-84-more-rich-product-content-in-your-shopify-store

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-84-more-rich-product-content-in-your-shopify-store

SHOW LINKS

Ryno Power - https://rynopower.com/collections/after/products/protein-premium-whey-powder
Spiral Light Candle - https://www.spirallightcandles.com/collections/spiral-light-candles/products/peony
FitMyFoot - https://fitmyfoot.com/products/fitmyfoot-insoles-zircon
Nut Wizard - https://nutwizard.com/products/small-nut-wizard-wooden-handle
Electric Bike Central - https://electricbikecentral.com/collections/in-stock-bikes/products/st3-low-step

HELP THE PODCAST

Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

6/22/22 - Episode 823. In this episode, I talk to Dan of The Game Steward, a Shopify store that has been very successful with its efforts on SEO. So you'll get actionable SEO best practices from a stare that has been very successful with SEO.

SHOW TRANSCRIPT -https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-83-ecommerce-seo-with-the-game-steward

SHOW LINKS

Google Search Console - https://search.google.com/search-console
Google Merchant Account - https://www.google.com/intl/en_us/retail/solutions/merchant-center/
LD-JSON - https://apps.shopify.com/json-ld-for-seo
Crush Pics - https://apps.shopify.com/crush-pics
The Game Steward - https://www.thegamesteward.com/

HELP THE PODCAST

Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

6/8/22 - Episode 82. In this episode, I review three, randomly picked Shopify stores.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-81-best-practices-for-online-store-2-0

SHOW LINKS

Matador - https://matadorup.com/
Groove Life - https://groovelife.com/
Mint Julep Boutique - https://shopthemint.com/

HELP THE PODCAST

Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

5/15/22 - Episode 81. I've been working with Online Store 2.0 long enough now that I've developed some best practices that I'm going to share with you.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-81-best-practices-for-online-store-2-0

SHOW LINKS

Flex Theme - https://jadepuma.com/flex
Authentic Vintage Posters - https://www.authenticvintageposters.com/

HELP THE PODCAST

Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

5/11/22 - Episode 80. Learn about all the improvements that Shopify has made to the platform in the last 9 months.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-80-recent-improvements-from-shopify

SHOW LINKS

Shopify Change Log - https://changelog.shopify.com/

HELP THE PODCAST

Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

4/27/22 - Episode 79. In this episode, Anita Mahaffey, founder of Cool-jams, explains how she grew her e-commerce business to 7 figures without hiring any full-time employees.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-79-outsourcing-in-your-shopify-store

SHOW LINKS

Cool-jams - https://www.cool-jams.com

HELP THE PODCAST

Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

4/13/22 - Episode 78. This episode details my recent experience with identity theft and gives you some actionable steps that you can take to protect yourself.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-78-protect-yourself-from-identity-theft

SHOW LINKS

Credit Agencies
- Equifax - https://www.equifax.com
- TransUnion - https://www.transunion.com
- Experian - https://www.experian.com
USPS - https://reg.usps.com/portal/register
LastPass - https://www.lastpass.com
Fax.plus - https://www.fax.plus/
Microsoft Lens for Android - https://play.google.com/store/apps/details?id=com.microsoft.office.officelens
Microsoft Lens for iOS - https://apps.apple.com/us/app/microsoft-lens-pdf-scanner/id975925059

HELP THE PODCAST

Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

3/30/22 - Episode 77. This episode explains the many other software systems that a Shopify store will use outside of Shopify to complete its software stack.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-77-the-software-stack-for-a-shopify-store

HELP THE PODCAST

Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

3/16/22 - Episode 76. This episode explains how to create the first Brand Style Guidelines for your Shopify store. Theme code is also provided that you can use to document your guidelines.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-76-create-your-first-brand-style-guidelines

SHOW LINKS

JadePuma Brand Style Guidelines - https://jadepuma.com/pages/brand-guidelines
Brand Style Guidelines Section - https://jadepuma.com/blogs/shopify-tutorials/brand-guidelines-section-for-the-flex-theme

HELP THE PODCAST

Apply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

3/2/22 - Episode 75. This episode is a consult with Delafield Quilt Company, a Shopify store out of Wisconsin that sells quilting supplies.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-75-consult-with-delafield-quilt-company

SHOW LINKS

Delafield Quilt Company - https://delafieldquiltcompany.com/
Temi transcription service - https://www.temi.com/
Bixby Chocolate - https://bixbychocolate.com/
Authentic Vintage Posters - https://www.authenticvintageposters.com/
Grip Clean - https://www.gripclean.com/

HELP THE PODCAST

Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

2/16/22 - Episode 74. This episode is a consult with Bixby Chocolate, a Shopify store out of Maine that makes and sells high-quality, great-tasting chocolate.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-74-consult-with-bixby-chocolate

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hest

SHOW LINKS

Bixby Chocolate - https://bixbychocolate.com/
Coupon Code - https://bixbychocolate.com/discount/solutions10

HELP THE PODCAST

Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

2/2/22 - Episode 73. This episode is a consult with Hest, a Shopify store out of the Pacific Northwest that manufactures and sells beds and pillows for campers and outdoor adventurers.s.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hest

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hest

SHOW LINKS

Hest - https://hest.com
Bixby Chocolate - https://bixbychocolate.com/

HELP THE PODCAST

Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

SHOW LINKS

Sign-up with Klaviyo - https://www.klaviyo.com/partner/signup?utm_source=0010V00002PzS9B&utm_medium=partner - affiliate link
Original Klaviyo podcast - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-32-review-of-the-klaviyo-email-app-for-shopify

HELP THE PODCAST

Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

1/5/22 - Episode 71. This episode is a consult with 4th Moon Toys, a Shopify store that sells vintage Star Wars toys. This business has the unique problem of limited inventory that is not easily replaced.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-71-consult-with-4th-moon-toys

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-71-consult-with-4th-moon-toys

SHOW LINKS

4th Moon Toys - https://4thmoontoys.com/
The Game Steward - https://www.thegamesteward.com/
Authentic Vintage Posters - https://www.authenticvintageposters.com/
Bixby Chocolate - https://bixbychocolate.com/
Rita Okrent Collection - https://ritaokrent.com/
Rogue Mechanic - https://www.mavicparts.com/

HELP THE PODCAST

Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

12/22/21 - Episode 70. In this episode, I'll show you examples of stores that have rich content on their product pages.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-70-rich-product-content-in-your-shopify-store

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-70-rich-product-content-in-your-shopify-store

SHOW LINKS

Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
FraggleTribe - https://www.fraggletribe.com/collections/all-womens/products/aladinia
EML - https://www.shoppingeml.com/products/beach-backpack
Kleams - https://kleams.com/products/kleams-uvi-beam
Apex Chassis - https://apexchassis.com/collections/apex-chassis-parts/products/kit125-jeep-jl-steering-kit-pol-aluminum
Authentic Vintage Posters - https://www.authenticvintageposters.com/collections/cycling/products/sardegna-cycles-1930
The Game Steward - https://www.thegamesteward.com/products/batman-the-dark-knight-returns-kickstarter-edition-board-game
ActiveMend
- https://activmend.com/pages/rotator-cuff-testimonial
- https://activmend.com/pages/heal-faster-run-better

HELP THE PODCAST

Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

12/8/21 - Episode 69. In this episode, I'll explain how you can grant or restrict access, depending on how you look at it, in your Shopify store. You can do this store-wide, page-by-page or with elements on a page.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-68-dns-overview-for-shopify-stores

SHOW LINKS

Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Restricting Access to the Whole Store - https://jadepuma.com/blogs/shopify-tutorials/restricting-access-in-your-shopify-store#store
Restricting Access to a Page - https://jadepuma.com/blogs/shopify-tutorials/restricting-access-in-your-shopify-store#page
Restricting Access to a Piece of Content on a Page - https://jadepuma.com/blogs/shopify-tutorials/restricting-access-in-your-shopify-store#content

HELP THE PODCAST

Apply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-application
Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

11/24/21 - Episode 68. In this episode, I'll give an overview of DNS. Learn all of the terms and steps to getting your DNS properly set up for your Shopify store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-68-dns-overview-for-shopify-stores

HELP THE PODCAST

Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience
Leave a review - https://ratethispodcast.com/solutions

11/10/21 - Episode 67. In this episode, I'll review three Shopify stores and let you know my impressions of them.

SHOW LINKS

YouTube Viedo - https://www.youtube.com/watch?v=R0_nybyLpp0
Ekster - https://www.ekster.com
Coola - https://coola.com
The Beard Struggle - https://www.thebeardstruggle.com

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-67-lets-review-some-shopify-stores

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions

10/27/21 - Episode 66. In this episode, I'll cover my best practices when dealing with customer support.

SHOW LINKS

Open Broadcaster Software (OBS) - https://obsproject.com/download
Gyazo - https://gyazo.com

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-66-how-to-work-with-customer-support

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions

10/13/21 - Episode 65. In this episode, I'll explain why I'm bullish on Buyer's Guide and give you some tips and tricks to get started on building your Buyer's Guide.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-65-adding-buyers-guides-to-your-shopify-store

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions

9/29/21 - Episode 64. In this episode, I'll help you create your first holiday campaign. I'll keep you focussed on the three essential pillars of a holiday campaign.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-64-your-first-holiday-campaign

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions

9/15/21 - Episode 63. In this episode, I go through many of the different Google tools and services that you will use with your Shopify store. I'll explain what each one is used for and give you guidance on how to connect them.

SHOW LINKS

Setting up and using Search Console with your Shopify store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-45-setting-up-and-using-search-console-with-your-shopify-store
Setting up Google Analytics for your Shopify store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-28-setting-up-google-analytics-in-your-shopify-store
Setting up Google My Business - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-14-step-1-of-seo-for-your-shopify-store
Connecting Google Search Console and Google Analytics - https://jadepuma.com/blogs/shopify-tutorials/connecting-google-search-console-and-google-analytics-for-your-shopify-store
Google Ads - https://www.youtube.com/playlist?list=PL1vNrn711L8TabCKAbtEpmTb8vr8q6mfM
Google Tag Manager - https://www.youtube.com/playlist?list=PL92pEp_0XVLpEse3d2i-zv034Vyi64gmF

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-63-google-tools-for-your-shopify-store

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions

9/1/21 - Episode 62. In this episode, I update my recommendation on why Shopify is the best choice for e-commerce stores.

SHOW LINKS

Get Shopify - https://www.shopify.com/?ref=jadepuma&utm_source=podcast

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-62-why-shopify-in-2022

HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions

8/18/21 - Episode 61. In this episode, I explain a concept that I call Linear Shopping Experiences. I'll demonstrate how they simplify the purchase process for customers and show you different ways that you can implement in your store.

SHOW LINKS

Redirect Add to Cart Button - https://gist.github.com/svaustin66/faf84f162472dd5597908f6b5aff3177
Custom Product Builder app - https://apps.shopify.com/customization-tool
Editing theme code episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-34-edit-your-shopify-theme-code-for-the-first-time
Build-a-Bed - https://mulberryparksilks.com/products/build-a-bed

SHOW TRANSCRIPT

HELP THE PODCAST

Leave a review

8/4/21 - Episode 60. In this episode, I do an online consult with the founders of John's Crazy Socks and you get to listen in. Hear how they got their mission-based business started and how they have grown their business.

SHOW LINKS

John's Crazy Socks
Video of the Episode

SHOW TRANSCRIPT

HELP THE PODCAST

Leave a review

7/21/21 - Episode 59. In this episode, I share 9 best practices that you can use with seasonal products to increase conversion and repeat purchases.

SHOW LINKS

Definition of Seasonal Product
Episode 37 - Create a Marketing Calendar for your Shopify Store
Klaviyo (affiliate link)

SHOW TRANSCRIPT

HELP THE PODCAST

Leave a review

7/7/21 - Episode 58. In this episode, I cover the recent announcements from Shopify at their Unite conference. I also give you my recommendations on how to factor them into your plans.

SHOW LINKS

Unite Video from Shopify

SHOW TRANSCRIPT

HELP THE PODCAST

Leave a review

6/23/21 - Episode 57. In this episode, I cover the WebP image format and how it is used in Shopify stores. Learn how different browsers get different images. And get my recommendations on how to pre-process your images before uploading them to your Shopify store.

SHOW LINKS

Table of Test Results
Image Test Shopify Store
WebP Browser Support
Flex Theme (affiliate link)

SHOW TRANSCRIPT

HELP THE PODCAST

Leave a review

6/9/21 - Episode 56. Learn about the differences between fonts. Get three strategies on how to pick the fonts for your new Shopify brand.

SHOW LINKS

Display of all Shopify fonts
My recommended Shopify fonts
Overlap of Klaviyo and Shopify fonts
Klaviyo (affiliate link)

SHOW TRANSCRIPT

HELP THE PODCAST

Leave a review

5/26/21 - Episode 55. In this episode, I cover ALT text in your Shopify store. What is ALT text? Why is it important? How to edit ALT text. And best practices.

SHOW TRANSCRIPT

HELP THE PODCAST

Leave a review

5/12/21 - Episode 54. Learn how GripClean sold out all of their inventory by going viral on TikTok.

SHOW LINKS

GripClean Shopify Store
GripClean on TikTok
My Favorite GripClean Video
Grant Cardone - Sell or Be Sold

SHOW TRANSCRIPT

Sell or Be Sold: How to Get Your Way in Business and in Life

4/28/21 - Episode 53. Learn about all the improvements that Shopify has made to the platform in the last 6 months.

SHOW TRANSCRIPT AND NOTES

4/14/21 - Episode 52. Learn that an effective SEO program needs to have a link-building strategy. And get 11 ideas to apply to your link-building strategy.

Show Links

SEO Scorecard for Google Analytics
Evolve Skateboard
Average Eskate Reviews
Moz Link Explorer
Ahref Backlink Checker

SHOW TRANSCRIPT

3/31/21 - Episode 51. Learn how to put together a matrix of devices, screen sizes and browsers that reflects your customers and use the matrix to test the responsiveness of your Shopify store.

Show Links

Google Analytics Dashboard
Episode 43 - User Testing Your Shopify Store

SHOW TRANSCRIPT

3/17/21 - Episode 50. Learn how to create buyer personas and brand voice to help you create compelling and consistent messaging.

Show Links

Google Analytics Setup

SHOW TRANSCRIPT

3/3/21 - Episode 49. Learn about the nuances of express checkout for your Shopify store. And get my recommendations on how to best implement it in your store.

SHOW TRANSCRIPT

2/17/21 - Episode 48. Learn some best practices on how to make better landing pages to improve your conversion rate and optimize return on ad spend.

SHOW TRANSCRIPT

Show Links

Video of the Podcast
Craft Hot Sauce
- https://www.freakyferments.com/
- https://customsauces.store/
- https://hillsidesauce.com/
Toys for Active Toddlers
- https://shop.thebrainpossible.com/
- https://www.exploratoriumstore.com/collections/holiday-gifts-for-kids
The Ultimate Little Black Dress for Sale
- https://www.trinaturk.com/collections/dresses?Color=Black
Best Men's Wallet
- https://www.ridgewallet.com/collections/all-wallets
- https://www.dangoproducts.com/collections/wallets
Ultra Lightweight Running Shoes
- https://yorkathleticsmfg.com/collections/footwear
- https://www.allbirds.com/pages/dasher-running-shoe

2/3/21 - Episode 47. Learn how to make your theme customizations more easily editable and maintainable by the store staff without them having to edit code.

SHOW TRANSCRIPT

Show Links

Metafields App (affiliate link)
Collection Template - small product photos

1/20/20 - Episode 46. Learn how to keep Google Search up to date on the content of your store and ensure a smooth customer experience as your store evolves.

SHOW TRANSCRIPT

Show Links

404 Dashboard Report
Marketing redirect example - https://jadepuma.com/podcast
Shopify Bulk 301 Chrome Extension
Search Console podcast episode

1/6/20 - Episode 45. Learn how to connect Google's Search Console to your Shopify Store and maximize your SEO.

SHOW TRANSCRIPT

Show Links

Page Performance Episode
Video on Connecting Google Analytics and Search Console
Flex Theme - provides great structured data
Google's Search Console

12/23/20 - Episode 44

SHOW TRANSCRIPT

Show Links

Piano Gift Ideas

12/9/20 - Episode 43

Here's a detailed checklist for you to follow when doing user testing on your Shopify store.

SHOW TRANSCRIPT

Show Links

Evolve Skateboards USA
Shopify Payments Test Mode
Chrome Tools
- Edit this Cookie
- Facebook Pixel Helper
- Loadify - Smart Image Downloader
- Grammarly
See Mobile View in Chrome Desktop
Collection Template for Image Size Review
Setting Up Google Analytics in your Shopify Store

11/25/20 - Episode 42

In this I episode, I sit down with Dillon Glenn of Cattlemen's Coffee. We discuss his new business and his experiences with Shopify.

SHOW TRANSCRIPT

Show Links

Cattlemen's Coffee

11/11/20 - Episode 41

In this episode, I'll explain how you can use the Minimal Viable Product (MVP) methodology in your Shopify store.

Do small changes step by step. Getting something in front of real customers is more valuable than iterating on a solution in a vacuum without customers.
Listen to what customers have to say about the changes.
Each step should be informed by customer feedback.

This should result in a store that is easier for customers to purchase through, which leads to the ultimate store goals of increased conversion and Customer Lifetime Value.

SHOW TRANSCRIPT

Show Links

Twyrl @ Home
Bixby & Co.
HotJar
Google Analytics

10/28/20 - In this episode, I'll cover all of the major improvements that Shopify has rolled out in the past six months.

SHOW TRANSCRIPT

Show Links

Shopify ChangeLog - https://changelog.shopify.com/
Local Pickup - https://help.shopify.com/en/manual/sell-in-person/pos-classic/shopify-pos-from-admin/buy-online-pickup-in-store
Tipping for online orders - https://help.shopify.com/en/manual/checkout-settings/tips
Local delivery - https://help.shopify.com/en/manual/shipping/setting-up-and-managing-your-shipping/local-methods/local-delivery
Storefront sign maker - https://www.shopify.com/tools/signage-maker
Delivery routes in Shopify Local Delivery app - https://help.shopify.com/en/manual/shipping/setting-up-and-managing-your-shipping/local-methods/local-delivery-app
Shop app - https://help.shopify.com/en/manual/apps/apps-by-shopify/shop-app
Google Captcha v3 enabled - https://help.shopify.com/en/manual/online-store/os/preferences#enable-or-disable-recaptcha-v3-for-contact-forms
SMS support in Shopify Chat - https://help.shopify.com/en/manual/ping/shopify-chat#sms-messaging-using-shopify-chat
Automated order lookup in Shopify Chat - https://help.shopify.com/en/manual/ping/shopify-chat#customer-experience
Duplicating products - https://changelog.shopify.com/help.shopify.com/manual/products/add-update-products#duplicate-a-product
New orders list - https://help.shopify.com/en/manual/orders/search-view-print-orders
Google shopping app has moved to a channel - https://help.shopify.com/manual/promoting-marketing/create-marketing/google
Can create or edit customers from the gift card issue page - https://help.shopify.com/en/manual/products/gift-card-products/issue-gift-card
Product analytics on the product page - https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/product-analytics
Share checkout links from mobile - https://help.shopify.com/en/manual/orders/create-orders#share-checkout-link-on-mobile-apps
Improvements to product camera on mobile - https://help.shopify.com/en/manual/products/product-media/

10/14/20 - In this episode, we'll cover videos in your Shopify store. What sort of videos to have. Ways to host videos. Tools to use. Best practices. And more.

SHOW TRANSCRIPT

Show Links

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Tools
- Embed Responsively
- Handbrake
- OBS
Example Videos
- Homepage Banner Video
- Mission Video - bottom of the page
- About Video - bottom of the page

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9/30/20 - In this episode, I'll explain why you should ignore the Shopify Speed Score and provide an alternative method to judge the performance of your store.

SHOW TRANSCRIPT

SHOW LINKS

Pingdom

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9/16/20 - In this episode, I'll explain how to create the first marketing calendar for your Shopify store.

SHOW TRANSCRIPT

SHOW LINKS

Google Trends
List of Holidays
National Day Calendar
Lululemon News

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9/2/20 - In this episode, I'll cover the basics and the nuances of setting up the shipping rules in your Shopify store.

SHOW TRANSCRIPT

SHOW LINKS

Recommended Shopify Apps
- Boxify
- Advanced Shipping Rules
Referenced Podcast Episodes
- Episode 8 - Wholesale in Your Shopify Store
- Episode 24 - Pick a Shopify Plan

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8/19/20 - In this episode, I'll show you three different ways to improve the display of collection descriptions on your collection pages. This episode is a bit technical.

SHOW TRANSCRIPT

SHOW LINKS

Code for Split Method
Show More / Less Solution
Shopify Cheat Sheet
Chrome Developer Tools Videos
- Short Video
- Long Video
Shopify Forums
Hiring a Shopify Expert podcast episode

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8/5/20 - In this episode, I'll walk you through all of the steps you'll need to take to make the first edits to the Liquid code of your Shopify store.

SHOW TRANSCRIPT

SHOW LINKS

Short Title Code for Collection Pages
Shopify Cheat Sheet
Metafields Guru App

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7/22/20 - In this episode, I'll cover what to look for in a reviews app, provide a simple recommendation (use the Judge.me app) and tell you how to get the most out of your review app.

SHOW TRANSCRIPT

SHOW LINKS

Judge.me Review App
ShopifyStatus.com
Google Structured Data Testing Tool

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7/8/20 - I'll explain why an email app is so important to your Shopify store. Then I'll explain why I recommend Klaviyo for your email app. And lastly, I'll go into some best practices on implementing Klaviyo.

SHOW TRANSCRIPT

SHOW LINKS

Sign-up with Klaviyo - affiliate link

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6/24/20 - Listen to a review of the user experience of 3 Shopify stores. Each store is selling high-ticket products, so they should be investing in their store experience.

SHOW TRANSCRIPT

SHOW LINKS

Here are the stores reviewed:

OneWheel
Evolve Skateboards
EcoTric

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6/10/20 - Here's a beginner's tutorial on many of the technical terms that you'll come across managing a Shopify store.

SHOW TRANSCRIPT

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5/27/20 - Hear a recap of the announcements that Shopify made at last week's Shopify ReUnite online video stream.

SHOW TRANSCRIPT

SHOW LINKS

Shopify's ReUnite Blog Post
Gift Cards
Tipping
Local Pickup
Local Delivery
Multi-currency
Email
Google Shopping
Facebook Shops
Ping
Orders Interface
Shopify Balance
Shop Pay Installments

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5/13/20 - Learn how to configure Google Analytics for your Shopify store to extract the most insights from the data. Properly setting up GA takes some knowledge. In this episode, we'll give you that knowledge. As a result, your store will have has as good of metrics as the top Shopify stores do.

SHOW TRANSCRIPT

SHOW LINKS

Google Analytics Setup Checklist

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CREDITS
These sites and articles were extremely useful in my research on this topic.

Digital Darts
Elevar
AquireConvert

4/29/20 - Learn about the newest features from Shopify. Also, we'll cover a couple of easy ways to increase trust in your stores.

SHOW TRANSCRIPT

SHOW LINKS

Shopify Changelog
Gift Card podcast episode
Google Shopping app
Google G-Suite
Google Voice

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4/15/20 - Learn how to determine what the next project should be for growing your Shopify business.

SHOW TRANSCRIPT

SHOW LINKS

Klaviyo(Affiliate Link)
Bold Subscriptions (Affiliate Link)
Judge.me reviews app
Google Analytics Dashboards
Establish Trust podcast episode
SEO podcast episode

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4/1/20 - Learn how to create a large catalog store in Shopify.

SHOW TRANSCRIPT

SHOW LINKS

Upwork
Excelify- Shopify app for importing Excel product files
Product Filter & Search - Shopify app for filters on collections and search results pages
Smart Tags - Shopify app that automates the tagging of products to conform to the store's taxonomy
Photos Resize - Shopify app that converts all product photos to a common aspect ratio

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Learn how to pick the right Shopify plan for your business.

3/18/20 - Learn how to pick the right Shopify plan for your business.

SHOW LINKS

Shopify Pricing Calculator
Show Transcript
Sign up for Shopify - affiliate link

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3/4/20 - Learn about the pros of cons of the Turbo theme for Shopify made by Out of the Sandbox

SHOW LINKS

Turbo Theme
Apps
- Stamped.io Reviews
- Judge.me Reviews
- Product Filter & Search
- Privy

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2/19/20 - Learn how to tell good Shopify consultants from the bad ones.

SHOW LINKS

Shopify Experts
Establishing Trust podcast episode

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2/5/20 - Learn the benefits of personalized products for your business and see if its the right thing for your Shopify store.

SHOW LINKS

Product Configurator
EtchingX
Shopify article on Line Item Properties
Product Options by Bold

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1/22/20 - Learn how to improve the Gift Cards experience in your Shopify store.

Show Links

Show Transcript
Shopify Article - How to Customize Your Gift Card Image
Shopify Documentation - Gift Card Template

1/8/19 - Learn about your options for backing up your theme.

Show Links

Show Transcript
ThemeWatch App
Rewind Backup App
Theme Kit
GitHub

12/25/19 - Learn how to create your own podcast.

Show Links

Show Transcript

Hardware

Headphones - Sony MDR7506
Microphone - Audio-Technica ATR2100 - under $100
Microphone - Blue Yeti - over $100
Shock Mount - On Stage MY-420
Audio Interface - Focusrite Scarlett 2i2
Pop Filter - Studio Microphone Wind Screen
Mic Stand - NEEWER Microphone Suspension Boom Arm Stand

Software

Sound Editing - Audacity - PC/Mac
Sound Editing - Garage Band - Mac only
Hosting - BuzzSprout
DIY Mini Recording Booth
Music Tracks - YouTube Audio Library

Neewer Microphone Arm Stand, Mic Arm Microphone Suspension Boom Scissor Arm Stand with 3/8” to 5/8” Screw and Cable Ties Compatible with Blue Yeti, Snowball, Yeti X and Other Mics, Max Load 1.5kg

Blue Yeti USB Mic for Recording and Streaming on PC and Mac, Blue VO!CE effects, 4 Pickup Patterns, Headphone Output and Volume Control, Mic Gain Control, Adjustable Stand, Plug and Play – Blackout

Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone

Focusrite Scarlett 2i2 3rd Gen USB Audio Interface for Recording, Songwriting, Streaming and Podcasting — High-Fidelity, Studio Quality Recording, and All the Software You Need to Record

Sony MDR7506 Professional Large Diaphragm Headphone

Dragonpad USA Microphone Pop Filter, for Blue Yeti, Blue Snowball - Flexible Gooseneck Microphone Mount and Double Layer Sound Shield Guard Windscreen

On Stage MY-420 Studio Microphone Shock Mount

12/11/19 - Learn how to determine where to invest in SEO to grow your Shopify business.

Show Links

Show Transcript

Google Adwords keyword planner

Google Analytics

Dashboard for Transactions
Dashboard for Goals

Alexa site info

JadePuma's SEO Launchpad Program

11/27/19 - Here are two different ways to get useful data from Google Analytics

SHOW LINKSShow Transcript TOOLS USED

Google Analytics
Google Drive

Google Analytics Dashboard Solution

Dashboard in Google Analytics Solutions Gallery
Video explaining the dashboard

Google Sheets Solution

Google Sheet
Shopify Page Template

11/13/19 - Here's the quick and easy first step that every store should take for SEO.

Show Links

Podcast Transcript
Code Examples

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10/30/19 - Here's the quick and easy first step that every store should take for SEO.

Show Links

Podcast Transcript
Google My Business
Google Campaign URL Builder
Bing Places for Business

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10/16/19 - Hear my review of the new Flex theme by Out of the Sandbox.

Show Links

Podcast Transcript
Flex theme (affiliate link)
Turbo theme (affiliate link)

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10/1/19 - Learn about the importance of your text content to your Shopify store and hear 11 different tips and tricks on creating compelling text content.

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Podcast Transcript
Podcast Episode - About Pages
An Awesome Titanium Wallet
Podcast Episode - Blogs
Audio to Text - Temi.com
The Split Technique for Collection and Product Pages
Grammarly for Chrome
Content Cucumber

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9/18/19 - See the different ways that Shopify stores owners have used blogs to enrich their stores. And learn some best practices for blogs. Hint: its all about the content.

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Podcast Transcript
Kore Essentials blog
Cool-Jams blog
GripClean blog
Seven Seas Roasting blog
Viz Art Ink blog
JadePuma blog
Etching Expressions blog
Honest Paws

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9/4/19 - Learn about common pitfalls for Shopify stores and how to avoid them. I'll cover ten things that Shopify store owners that inhibit the growth of their business. And I'll discuss ways to avoid these pitfalls.

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8/21/19 - The topic for this episode is upgrading or replacing your theme. I explain when you should do them and when you shouldn't. Then I'll cover the process and share some of my best practices.

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8/7/19 - The topic for this episode is wholesale. I'll cover the questions you need to ask yourself about the business rules for your wholesale business. Then I'll tell you a variety of different tools you can use to implement wholesale in your Shopify store.

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Podcast Transcript
Bold Custom Pricing app (affiliate link)

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7/24/19 - The topic for this episode is useful Chrome extensions. I'll cover what Chrome extensions and where to get them. And then I'll show you the eight Chrome extensions that I use when working with Shopify stores.

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Podcast Transcript

Chrome Extensions

Chrome Extensions Store
ShopifyFD Dashboard Tool
Out of the Sandbox Content Creator
Shopify Bulk 301
ColorZilla
Edit This Cookie
Facebook Pixel Helper
Grammarly for Chrome
Gyazo

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7/10/19 - The topic for this episode is the about pages for your Shopify store. I'll cover a number of best practices including content, reporting, and best practices. And I'll highlight some positive examples.

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Podcast Transcript

Mentioned About Pages

VizArtInk
Firefighter Turnout Bags
Pura Vida
Solti
Scripted Jewelry

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6/26/19 - The topic for this episode is establishing trust. In this case, trust is the trust that visitors have or gain for your store. I'll explain why trust is important and list different techniques that you can use to establish trust with visitors to your Shopify store.

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Podcast Transcript

Mentioned Stores

Titan Survival

Mentioned Tools

Turbo Theme (affiliate link)

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6/12/19 - In this episode, I'm going to explain what you need to know on images for your Shopify store. I'll discuss the different image formats and which scenarios to use them in. Then I highlight the software that I use to create and edit images.

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Podcast Transcript

Software

GIMP
BIMP
Inkscape
Canva

Shopify Apps

Photo Resize by Pixc
Bulk Image Edit - Image SEO

Tutorials

Comparing Files Sizes
Photo Resize by Pixc

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5/29/19 - In this episode, I'm going to present a way to break your eCommerce business down into logical pieces. This will give you a structure to evaluate and focus on your business one piece at a time so that you can evaluate what is working well and what needs improvement.

Links

Podcast Transcript

Mentioned Shopify Stores

Tactical Baby Gear
Maria Shireen
Pura Vida
Kylie Cosmetics
Etching Expressions
Groomsmen Central

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5/15/19 - In this episode, I'll explain my criteria for picking a theme for your Shopify store. And I'll give my recommendation for the best theme available today.

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Turbo Theme
Podcast Transcript

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5/1/19 - This is the very first episode of The Shopify Solutions Podcast. In it, you'll learn two things:

Why I am creating this podcast.
Why I recommend Shopify for all small and medium size business.

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Get Shopify
Podcast Transcript

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