Ever wondered why sustainability really matters? How it can actually touch and affect your life, or how you’ve successfully grasped after for profit, though blind to the deeper, more meaningful possibilities for your business? The practice of doing-well by-doing-good could be the right pick-me-up you didn’t know you were looking for.

Mark Lefko joins Sustainable for the first of a two-part discussion on compelling leadership. Find out how his new book paves the way for people savvy for actionable, tangible change. From corporate think tanks to his own children, Mark shares all the things that motivate him to motivate you.

In this episode:

• Redefining sustainability as more than just going green

• Why the “fake it until you make” mantra can apply to sustainability

• What is “social license” and how it can drive communities to impressive heights

• Mark’s number one inspiration (it may surprise you)

• The essential principles to sustainability practices…

• Forget benefit: how leadership can flourish with sustainability

+The triple bottom line: people, planet, and profit (what you need to know)