With the rise of audio media such as podcasts, voice interface, and streaming content, along with more established media like TV, radio, and online content, how you sound is just as important as how you look. When you can’t see the brand, you have to hear the brand. I chat with audio branding expert John Sanfilippo about assessing your sonic footprint, creating a sound style guide and the benefits to boosting your audio brand.

In this episode, you will be able to:

• Delve into the crucial nature of sonic identity for enhanced brand acknowledgement.
• Master the technique of fusing brand qualities with an evocative musical language.
• Understand the fundamental connection between consistency, uniqueness, and thriving sonic branding.
• Design a comprehensive sound portfolio to express your brand's essence in the auditory realm.
• Cultivate emotional branding that strikes a chord with your audience through authenticity and personal touches.

00:01:22 - Audio in Branding

00:08:24 - Mistakes in Sound Selection

00:15:19 - Creating a Sound Style Guide

00:16:16 - Sonic Branding

00:18:15 - Authenticity in Branding

00:20:47 - Sonic Assets in Different Media

00:24:07 - Creating Sonic Assets

00:26:32 - Authenticity in Music