Getting booked on more podcasts may feel like progress, but it's not the end goal, and it's certainly NOT the thing that brings results.
The real question is: What do you want those interviews to lead to?
In this episode, Lyndsay Phillips explains how choosing one primary goal can shape every part of your podcast guesting strategy, including the shows you pursue, the topics you pitch, the talking points you prepare, the call to action you share, and what you do after the interview.
You'll also hear how different goals, such as generating leads, building authority, creating content, selling books, or developing collaborations, require different decisions.
Before you research another show or create another one-sheet, use this episode to decide what result should be guiding your strategy.
What You'll Learn * The difference between getting booked and having a clear podcast guesting goal * How your goal affects the shows, hosts, topics, and calls to action you choose * How to select one primary goal without ignoring other potential benefits * Six parts of your guesting strategy that should connect to your goal * How to define useful success metrics for your podcast appearances
Read the companion article on Substack to learn how to map one clear goal across your podcast guesting strategy.
And when you become a Guesting Growth Insider, you can download the Podcast Guesting Goals Worksheet from the Guesting Growth Vault. It will help you connect your goal to the shows, topics, talking points, call to action, follow-up, and repurposing decisions you make.
Read the full article: https://podcastguestingthatconverts.substack.com/
Get the worksheet: https://podcastguestingthatconverts.substack.com/s/guesting-growth-vault
🎙️ABOUT LYNDSAY & PODCAST GUESTING 360🎙️
Lyndsay Phillips is a podcast guesting strategist and the founder of Podcast Guesting 360 (an extension of Smooth Business Growth), where she helps experts, authors, coaches, and consultants turn podcast guest appearances into greater visibility, authority, leads, and business growth. Through strategy, coaching, and practical resources, she helps clients prepare, perform, and propel their interviews so they can get booked on the right shows—and get meaningful results from every appearance.