Matilda Sundåker is a Swede based in Amsterdam who after a few years of working with companies such as Hyper Island, Adidas and Vice took the step into the freelance world and found her own strategy consultancy. Matilda believes that empowered people empower others - resulting in happier and more effective individuals, teams and companies. So she has made her purpose to enable and empower individuals to live purposeful lives.

https://www.thecultureshift.me/

Resources mentioned: Ikigai: The Japanese Secret to a Long and Happy Life

Questions: 01:06 The story of 3 shifts 12:40 How come you were hiding that you did the first career shift? 14:40 Is it worth “sacrificing” a few years in a place that you don’t like for “freedom” after? 17:49 How did Hyper Island have an impact on you? And how do you feel HI is different from traditional education? 21:20 Could you see the HI approach to education applied on a bigger scale? 24: 16 Being an employee vs being a freelancer 29:53 the role of a strategist and the future of strategy 31:07 Why do we need to talk about a culture shift? 35:00 What does it mean to be empowered? 38:48 Impact & Storytelling 42:39 What is the change that you would like to create or see in your lifetime?