The shift to online retail has happened at a breakneck pace which has left some retailers spinning and upended their supply chains.

This is a space that Amazon had come to dominate, but now everyone is having to catch up. Wanting to know more about this phenomenon, I turned to Prof Sanchoy Das, who literally wrote the book on the topic - his book is called Fast Fulfillment- -The Machine That Changed Retailing.

We had a fascinating conversation around how online order fulfillment differs radically from traditional store retail, how Amazon is the T-rex of online retail, and how with the right approach traditional retailers can compete with and supercede Amazon. As usual, I learned loads, and I hope you do too...

Oh, and this is one of the first podcast episodes that I have created chapters for. If you find them useful, do let me know (tom.raftery@sap.com) and I'll make the effort to do it more often!

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