Mike Montague interviews Todd Hockenberry, author of Inbound Organization and a HubSpot partner, on How to Succeed at Becoming an Inbound Organization. Find Todd and the book at: https://www.inboundorganization.com/ * The best attitude, behavior, and technique on how to sell to succeed at becoming an inbound organization * Everyone in the organization is part of inbound marketing * If you can’t keep good employees, check your culture * If your employees aren’t happy, they won’t treat your customers well * If you don’t like being marketed in a certain way, why would you market to others that way? * The way you think is really your product * Use technology to engage, not to hide * The experience IS the relationship * Map the journey with your clients

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