The Content Fix: Recent Episodes
Jillian Bowen
Content creation, content marketing and social media can make your head spin! Do you want to know how to use content, social media and digital marketing to make people aware of your business, build engagement and convert that audience into customers? The Content Fix Podcast is where you’ll find out exactly how to make that happen, with step by step masterclasses, deep dives into who you should be following in the online marketing world (and why) and interviews with some of the best in the business who’ll share their tips and tricks to give you an unfair advantage. Whether you’re blogging, podcasting, doing Facebook Lives, diving into Instagram Stories, trying to leverage LinkedIn or figuring out the point of Pinterest, you’ll find out how to take your business to the next level and take your content and social media from a time drain to a winning business strategy.
I can't promise to send Santa your way but I can share my own naughty list. Stay tuned for nice next week.
I always love finding out the word of the year. This year's seems to be coming a bit late to the party, but it's blue ribbon seems an interesting indication that gaslighting is getting more than it's fair share of use online these days. Maybe it's time we did something different...
It's one thing to imagine how your audience thinks, feels and acts. But if you really want to take things to the next level, immersive research gives you the opportunity to really walk a mile in their shoes. Here's how to do it.
Do you every feel invisible? Like people just aren't 'getting you'. This can happen in big ways in your day to day life, but it also happens way too often in content. We read, listen or watch a piece of content and just don't feel any link to it. When you understand your audience better, you naturally create much better content. Here's how to do it.
Do you have a big task that's been sitting on your to-do list for a while? That thing that haunts you because you know you should get it done but it just doesn't happen? Have a go at micro-scheduling. Here's how to do it.
YouTube is rolling out handles. Yes, I know. Finally. Here's what you need to know about what happens with your current channel name and how handles will work differently.
Have you ever seen that move 'What women think'. It starts Mel Gibson and Helen Hunt, and the basic jist is that he can suddenly hear the thoughts of all women. And in true Hollywood tradition, what starts as an incredible edge that he fully manipulates, well, let's just say, be careful what you wish for.
The thing is, we spend an awful lot of our time trying to figure out what other people are thinking. Imagine how much easier it would be if we just told each other. Sound hard? Are you worried you could hurt people's feelings? Listen and find out why it's actually not that difficult and how it can truly change the way you live and work.
UX copywriting is a bit of a buzz phrase at the moment but behind the hype is a seriously important opportunity to optimise key pieces of copy for your audience or customers. There's a thin line that separates broader copywriting from the UX kind but it's an important thin line. Find out why they are different and some quick and easy opportunities to give UX copywriting a try yourself.
With so much content out there for our audiences to consume, how do we get the to value our content so much that they want more and more and more? It's all about creating a connection by creating content with the audience needs at the heart of it. In this episode, I'll share three simple steps you can use while outline to create that connection.
Following on from my episode on the Facebook Audience Network last week, this time around I'm checking out LinkedIn's version.
It's hard to dig up much on this offering, but here's what I found.
If you're running ads on Facebook, you've probably noticed the Facebook Audience Network as a placement option. For most of us, we just let it run as part of our campaign, or we select our own platform options and drop it off the list.
But have you ever taken the time to figure out exactly what the Facebook Audience Network is? It's changed a bit over the last few years, so I'm breaking it down and letting you know what, and who, the opportunities are best for.
Now it wouldn't be a sneak peek if I explained it all here, would it?
Have a listen and find out what's happening.
If there's one secret sauce when it comes to digital marketing it's optimization. And one of the best tools you can use is A/B testing. In this episode I've got a breakdown of what A/B testing is (including the common mistakes to avoid) and share the five areas on a landing page you can test.
Now that video upload to your Instagram feed must be uploaded as a Reel, it's more important than ever to get Reels right. Here are my top tips.
When it comes to social media, change seems to happen on every day that ends with a 'y'. But there's been a bit more stirring and shaking happening in the last week, so here's a rundown on what's happening on a few key platforms and how you can make the most of these changes.
When you're trying to make your mark and somebody else is getting all the attention, it can be really confronting. And it can lead to comparison paralysis.
Batching content can be an absolute game changer for your productivity - and it removes that last minute stress of trying to meet a continuity deadline. Here are the five basic steps to follow.
Have you considered investing in influencer marketing to help grow your brand or business? Before you do, make sure you factor in these three reasons why it might not work.
Everyone is talking about AI content and even if words are your business, it has some huge benefits. Here's how to tap into them.
Creating behind the scenes content sounds simple. But a lot of it comes off as self promotion, or worse still, plain old boring. Here’s how to elevate it so it’s education, entertaining and effective for your business.
You can now pin posts on Instagram. Here’s how to do it and some ideas about what you can pin.
Creating epic content is important, right? Absolutely, but here’s why you can have too much of a good thing and how to get the balance right.
LinkedIn newsletters are taking the content world by storm at the moment. But are the really worth the effort? Here’s a breakdown of what they are and why they matter.
Every so often I throw in a more personal episode. It’s an opportunity to share a lesson learned in my life that could be applicable to both personal or business situations. So if you've ever found yourself feeling stressed and under pressure, this episode is for you.
Are you wondering if a blog is still important in 2022? Even if video or podcasting is your thing, this is why it’s still the foundation of a great content strategy.
Design thinking is a human-centred approach to innovation that can be used to transform the way we develop products, services, processes and even strategies. In this episode, find out how to use design thinking to evaluate if an idea is not only desirable from a human point of view, but also how that intersects with what is operationally feasible and economically viable.
Coming up with ideas. That’s the fun part. Choosing one to focus on and be sure you’ve picked the right one. Well that’s tougher. A good place to start when you’re evaluating your ideas it’s with an impact vs effort matrix. Here’s how to use one.
The MVP process involves getting a product, service or even something as simple as a landing page operation as quickly as possible so you can see how people interact with it and those insights help you improve it. Here's how to go from perfection paralysis to minimum viable product.
If you’ve ever been on the receiving end of negative feedback, and let’s face it, most of us have, it stings. Justified or not, none of us enjoying hearing we’ve dropped the ball.
Even worse is the criticism that comes our way that is completely unjustified.
Find out what to do if you receive a negative Google review in this episode.
If there was one thing I wish I had more time for in my business, it's SEO. It can take years to get great results, but I find that concentrating on these three areas can accelerate that dramatically!
I’m going a little off topic today. Things are going to get a little personal. Not cringe personal, just opening up and sharing some of the thoughts about where to next in my head.
You see it's time to make a change.
And I want you to be the first to know about it. And of course I'm sharing the process I worked through to make this decision.
PS - Spoiler alert - the change is going to be a slow roll out, so no, I'm not going anywhere just yet!
Are you creating boring content? If you answered yes, you’re probably just trying too hard. Here’s how to lift your game by being a content conversationalist instead.
I wrote the worst caption on a social media post last week, and you guessed it, the engagement tanked. The worst part is, I know better, so pinkie swear right here and now. I’m not going to do that again and neither should you. If you’ve got 10 minutes to give me, I’ll give you the step by step process for writing better captions and maybe even enjoying the process in this episode of the podcast.
This shouldn’t shock you, but honestly, there are no marketing secrets. It’s just another cliché, and I’ve got a much better way to create an attention-grabbing headline.
Here’s how Instagram’s new feature Convert To Reel works and how to make the most of it even if you don’t have curated highlights.
Sometimes it’s hard to write about yourself, but if you want an effective About Us page for your website, here’s how to do it.
To be more memorable, you need to make things less about yourself. These six tips will help keep you front of mind.
Not every piece of copy is going to be perfect. But when you correct these five copywriting mistakes, you’ll be capturing attention and providing a valuable piece of content.
Before you buy one more thing from an online entrepreneur – stop! There’s a reason why so many digital products and courses never get used and here’s how to weed out the good from the bad.
Have you ever had to deal with an online troll? You’ve probably been told the best course of action is to starve the troll by ignoring them. And while that advice holds true in some situations, it’s not always the best approach. Sometimes the troll is spreading false information your need to correct. Or maybe you’re just sick of letting those trolls take over the internet. If you want to know your options when it comes to taking down online trolls, listen now.
Scheduling a power hour every day is the best way to keep a busy schedule from overwhelming you. You can use them to knock off small daily tasks, or to chip away at bigger projects. And in most cases, one power hour can achieve more than many other unstructured hours in a day. Listen now to find out how you can use a power hour, and the simple structure of a power hour that ensures it works ever time!
Do you want to do less? You can and this is how to do that and still get more done.
Has anyone ever told you that you’ve bitten off more than you can chew with something? I get told that all the time. Because people look at these big projects I embark on and they can’t imagine how I’d possibly get everything done. And then when I do, I get those amazed looks, like how do you do that.
So how do I do it - I do less. Listen now to find out how that works.
Can you spare 15 minutes? If you can, I’ve got a productivity power punch for you that will banish procrastination once and for all. I came up with a system to trick myself into getting stuff done. It’s called the 15 minutes rule. Listen now to find out how it works and try it for yourself.
Do you think you’re too busy to start something new? In this episode I’m sharing how to find time without sacrificing other personal or professional commitments so you can not just start, but get it done as well.
Do you want to change something in your life? Whether it’s personal or professional, this is how you make that happen. In this episode, I’m getting open and honest about making change. It’s not always as easy as it sounds, so I’m breaking down a personal and a professional example of change that I want to make in my life, how I identify the roadblocks that are stopping me, then how I decide what to do differently while staying realistic about what is possible so it actually does happen.
Email storytelling is an important tactic for online businesses.
In this episode, email copywriter Jules Dan is outlining the five-email sequence he uses for his clients, how he creates them and the results they get.
Listen now to find out how you can create this five-email plan to deliver an email storytelling sequence that engages and converts your audience.
Let’s face it – not everyone is good at telling great stories. But even if it doesn’t come naturally, here’s how to learn to be a better business storyteller.
In this episode we’re talking a storytelling journey with copywriter Jules Dan in the co-pilot seat in an exchange of tactics that are served and returned back and forth faster than a grand slam final.
Everyone seems to have a Facebook group these days. Big groups, small groups, temporary groups for specific campaigns, local groups and plenty of fan groups.
And let’s face it. Unless you were running the Kmart Air fryer fan group, there is just so much competing attention that it is becoming really hard work to keep your audience engaged.
Facebook Group features have become a little stale over the last few years and the new features like Units just didn’t deliver the user experience people were expecting.
But it seems Facebook is still pretty committed to keeping Groups at the forefront and has just announced a slate of new tools to help group admins create better experiences.
They are broken down around four core categories:
- Build the community you want and strengthen culture
- Deepen connections
- Manager your community
- Sustain your community
Lovely sub-headings but in this episode, we’ll crack them open a bit more to find out what that’s all about and what you can actually do with the new features available.
Instagram has decided to level the playing field. Not long after it switched from a swipe up link in stories to a link sticker, the walls came down and every user was given access to story link stickers.
But having links on your stories is only the beginning. In this episode I’ll walk you through my three hottest tips for using the feature to its fullest so people don’t just see your links, they start tapping them as well.
A mission statement explains how you are going to deliver the vision for your business. Some people think it’s not important to have one or that’s it’s just a vanity statement to show you’ve done your strategy work. But a carefully considered mission statement actually helps you focus and drive a business towards the future. In this episode you’ll find out what the difference is between a vision statement and a mission statement and how to use three simple questions to help create your own.
Do you spy on your competitors? Most of us do. And it's a good thing! As long as you put a bit of structure in and turn the snooping into a competitor analysis.
The process of collecting and reviewing information about rivals and peers can help you to establish an edge over them by learning from their successes and failures.
In this episode, we’ll walk through the key steps of creating a competitor analysis, then how to turn that new knowledge into actions.
The process of understanding the what, where and how of creating great customer experiences comes through customer journey mapping. That’s when you tell the story of your customers’ experience through all the touchpoints with your business – so it not only starts well before the sale, it also goes well beyond it.
If you get that right, you are in a strong position to know the right message for the right person at the right time when you’re rolling out your marketing tactics. Because you’ve done the work getting inside their head and you know the questions you need to answer and the problems you need to solve to get them staying on the path with you.
A SWOT analysis identifies what you are doing well and what you are not. Learn how to create one and turn weaknesses into opportunities.
In the online world you hear a lot about personas. Or some people call them ideal customer avatars.
But while it’s important to know who your customer is and how to find them, businesses that create exceptional customer experiences are the ones that can really set themselves apart from their competitors.
Find out what the customer experience is (hint: it's more than just customer service) and how to use it to make a positive impact on customer loyalty, retention and sales.
Your vision statement explains what your business wants to achieve and helps in the development of a long-term strategy. Learn how to craft a powerful message in this episode.
You probably know you need a marketing strategy. But if you want to really commit to creating a great one, it’s important to know why you need it.
Content marketing can put a huge strain on resources when you're starting out.
Creating enough written and visual content in a multitude of formats for both existing and emerging channels to grow your brand is a big task.
And while quality is important, sometimes there is no getting around the sheer quantity required to get the right message to the right person at the right time.
I've got a solution for that in this episode.
When it comes to Instagram stories tips, I could go epic with an ultimate guide. But when others zig, I zag. To round out my latest series on Instagram here are three of my best tips for Instagram Stories. And yes, they are easy to implement. And they get results.
You can increase your Instagram engagement when you know the right content to get the best reaction.
Likes, comments, saves and shares. It’s what we want (and need) to keep out Instagram accounts performing strongly.
But how do you encourage those reactions from your audience?
In this episode, I'll go over each of the engagement pillars and share content types and themes that will help you get the best potential response from your audience.
Do you know how to grow your followers on Instagram authentically? It starts with skipping the spammy bots and tactics that will do more damage than good in the long run.
In this episode, you’ll learn seven key tactics to implement that will grow your followers on Instagram and build an engaged supportive community over time, including:
- How to make a great first impression.
- How many posts are required to if you want to be posting consistently.
- Why it’s important to show up, and not just on your own account.
- Owned, earned and paid opportunities to promote your account.
- The key areas to focus on so you are discoverable.
- How to use the different content formats available and refine your plan to the best performers.
- And finally why it all hinges on the actual content you are sharing.
The Instagram algorithm is the key to success on the platform and here are the many factors and processes it uses.
In this episode I'll break down:
- The four broad factors that determine where an Instagram post will appear in feeds
- How to get your Stories seen sooner
- The important extra step to ensure you get more views with IGTV
- The content creation process to ensure Reels are more likely to be seen
- Simple engagement strategies to help the Instagram algorithm respond to your content
Here’s how to create content for Pinterest so you can reach a new audience and drive traffic to your site.
With my special guest, Pinterest expert Alisa Meredith, we’re covering:
- How to figure out the right kind of content to get results
- The simple process to turn one piece of content like a blog into 10 pins to share on Pinterest.
- The tool you can use to create pins quickly and easily that can outperform even professional designers’ graphics.
- People used to share the same pin over and over again. It used to work. Here’s why you need to stop now.
- How to create pins in less than two minutes with the potential to get more than 300% more engagement.
- Why it’s important to stop worrying about followers
- Why you’re sitting on a gold mine if you’ve been creating content elsewhere
- Game on – getting my groove back on Pinterest – and how you can follow along.
If you’re not sure how to use Pinterest for business you’re in good company – lots of people feel that way. Pinterest expert Alisa Meredith joins me to share all her top tips for how to make Pinterest work for your business. And to bust a few myths about the different niches you’ll find there. It’s a much bigger opportunity than most people realise!
In this episode, Alisa shares her advice on how to use Pinterest for business, including:
- The results her very first Pinterest client is still getting – five years on!
- The results I’m still getting from using Tailwind for Pinterest even though I haven’t been active for a couple of years.
- Who should be on Pinterest (spoiler alert there are some surprises, like sport being in the list of top interest categories and there’s one other ‘surprise’ top one as well).
- The search habits of Pinterest users that make it possible for small businesses to compete with the big brands.
- The most important thing to consider if you want to be ‘found’ via search in Pinterest.
- How to create content that will draw potential customers to your website.
- How to avoid looking like you’re ‘going in for a kiss at the beginning of the first date’ on Pinterest.
- The important differences between marketing a physical product and marketing services or digital products on Pinterest.
- How Pinterest is becoming more social as a platform.
- The new opportunity emerging that opens up Pinterest for people who thought they’d ‘left it too late’.
An episode about how to use Twitter for business is unlikely to make it to my top ten most popular.
Twitter just isn’t the cool kid these days.
But if you want to go beyond an optimized profile for social proof (which I covered in episode 117), well I’ve got you covered.
In this episode, I’m explaining:
- The basics
- The important rules
- Deciding a posting cadence
- Content options
- Creating engagement
- Measuring results with Twitter analytics
With all the love going TikTok and Instagram’s way, you may be wondering if Twitter is still useful. The answer is less complicated than you may think.
In this episode, I'm covering:
- Whether or not you should be on Twitter – and my answer may surprise you!
- Twitter’s strengths and weaknesses.
- Figuring out if your audience is on Twitter.
- Optimizing your Twitter profile for social proof and redirection.
Finding the best time to post on social media can be completely change the results you get. There's no one size fits all solution but there are some important steps to take if you want to get it right.
If you think it’s getting complicated to stay up with what’s happening with social media in 2021, you’re right.
And if you’re also a rule breaker at heart, this is your time to fly.
But before you throw caution to the wind, find out what is ready for a shake up (and what isn’t) first.
Just because I know what to do, it hasn't stopped me making these mistakes on YouTube.
In this episode, I'm sharing how and why I've been letting the ball drop on YouTube but more importantly, exactly what I'm also going to do differently.
If you want to know how to be remarkable so your business stands out against the competition, it starts with four little F words.
But before we get to that, let’s talk about the word remarkable itself.
It seems like a big call when you first hear someone say it. Particularly if they're asking you what is remarkable about yourself.
Rich Brooks is a man who know a thing about remarkability. And he’s sharing all the details, no holding back, in this episode, with those four little F words.
You can use them to figure out what's remarkable, or what needs to be remarkable, about you or your business.
Follow the process and something remarkable may well just happen.
If you are marketing through storytelling this is how to make sure the stories you tell are relevant and linked to your business messaging.
Legendary storytelling should be savored, not mass produced as a cheap tactic by online marketers. Here’s how to get it right.
Storytelling basics can take the stories we all have to tell and transform them into engaging journeys our audience wants to hear.
The thing is, most people think that unless they are a content creator or specifically a writer, that they just won’t be a good storyteller.
But the thing is, most of us already have stories to tell. The next level is to learn the basics when it comes to the craft of storytelling so your stories are authentic, well-structured and on target for your audience.
Finding eCommerce products with low competition to sell may seem impossible, but it doesn’t have to be. In this episode, Chris Chasteen an eCommerce content specialist, joins me to talk about where the gaps are, how to find them, and how to create the kind of content that attracts customers.
SEO is constantly evolving, so it’s important to be across current SEO best practices and know which SEO tools are the right fit for your business.
In this episode, SEO expert and the founder and managing director of the agency Sixgun David Pagotto is breaking down all the core components of a top SEO strategy and the tools you can use to implement it.
Are you thinking about hiring an SEO agency or consultant?
If you’re responsible for SEO in your business or the business you work for, you need to be approaching SEO as a holistic and integrated part of your digital marketing strategy. So finding the right support is critical.
Sadly, there’s plenty of people out there offering SEO services that over promise and under deliver.
To help you weed out the worthless and hone in on the best fit, here are seven questions to ask to see if they are the right fit for your business.
Creating SEO optimized content doesn't have to be complicated. Once you understand how search engines interpret your topic authority from your content you can easily plan it to attract more traffic. These SEO content tactics will help you get Google traffic to your website and provide a high value experience that makes audiences stick around and convert.
If you want to get Google to send traffic to your website, the days of hitting publishing and crossing your fingers are long gone.
When you think about the gazillion searches going on every second, the whole thing needs a little order. So Google has a few hoops you need to jump through first.
If you’ve got a website, SEO can seem a little overwhelming. And what’s the deal with it taking SO long to deliver results.
But the key point is it does deliver results!
In this episode, I’m demystifying the SEO fundamentals to get your search engine traffic growing.
If it seems like everyone is talking about social advertising these days, you may wonder if SEO is still important. It is. And here’s why. One article, five minutes to write, over 86,000 pageviews in three years, with 95% traffic from Google search. Want to know more? Listen now.
If you want to build a personal brand so that it can support your business or your professional career, this is how to do it.
In this episode, I’m catching up with Neal Schaffer to talk about what a personal brand is (and it’s probably not what you think) and how to maximize its potential as part of your marketing.
Whether you’re a start-up, established business or climbing the corporate ladder, we’ve dug into all the different scenarios, even for the introverts who are worried about having to be thought leaders if they use a personal brand!
Listen now to find out how, when and why to use and build a personal brand.
Starting your own business can be daunting but it doesn’t have to be a rollercoaster if you go into it with open eyes.
There are some key mistakes that can either derail your progress or even stop you completely.
In this episode, I’m covering the top five, how I dealt with them, and how I continue to deal with them as my business scales.
There comes a time in many people’s careers where we take a job for… the money.
Call it selling out, call it practical. Each person has to define the decision in the context of their own life.
For me, it was simply selling out. Because I’d jumped out of corporate once already. And when I jumped back in, it was purely because I was lured by the salary.
Before long, five clear signs emerged that helped me build the confidence to know going out on my own was the best option. Listen now to find out what they are.
If you asked me two years ago whether I’d be able to deliver 100 episodes of a podcast consistently, every single week, I might quietly have told you it was unlikely.
But drawing on my experience in content marketing… I did it!
In my 100th episode I’m breaking down the five essential content marketing skills that got me over the line.
Are you look for some advice on getting started with Facebook ads, without breaking the budget? If I told you it was possible with just $5 per day, would you believe me?
You should! I’m not saying you’re going to scale overnight at that level, but $5 a day is the perfect place to start playing while you figure out your audience, messaging and best converting creative.
And if you want to know exactly how that works, my special guest Chase Chappell who is an expert in data-driven Facebook ads methodology is sharing all the details.
User-generated content is one of the most effective, yet widely under-utilized tactics for growing a business online.
When you consider how affordable and low effort a user-generated content strategy can be, it’s surprising more people are putting it at the top of their list.
One reason is that is the high level of confusion around what exactly user-generated content is.
Follow this step by step guide to understanding and harnessing the power of user-generated content.
When it comes to understanding what to expect from Instagram in 2021, the truth is, they probably don’t even know.
Because Instagram has definitely switched from innovator to follower in recent years. But with the confidence of an It Girl who knows that is she gets snapped wearing her last feature and stacked up in a side by side with the original, if anyone asks who wore it better, well Instagram is likely to get the nod.
But in a year where the world felt like it was standing still, technology went from strength to strength. There’s a lot for Instagram to be inspired by.
In this episode, I’m sharing some of the features you can expect from Instagram in 2021 and the top strategy working for creators as well.
If you want to evolve from a side hustle to a business you need to know what’s going on with your money and how to best utilize your cash flow.
In this episode, Parker Stevenson from Evolved Finance explains why a profitable business generally doesn’t happen by accident and that when you keep it simple and get the right help, you can build a profitable and sustainable success story.
Video is widely considered to be the number one way to connect with your audience and even if it’s not your favourite content format, it’s hard to avoid if you want to make sure you’re getting the best return on your content marketing efforts. But in the rush to get our message out via video, it’s easy to skip the critical step of developing a video strategy.
In this episode, I’m sharing the five steps you can take to establish a solid, strategic foundation for producing video as part of your content marketing plan.
The five steps for developing a video strategy covered:
- Set your objectives to make your video strategy measurable and timebound.
- What you need to know about your target audience so you’re creating the right content, for the right people, in the right places.
- How to set up a video production process
- The key elements to cover when contenting planning for video
- How to establish an implementation timeline
If you’re short on time but big on getting results with your content, here’s how to start creating YouTube Shorts. And it’s well worth the effort!
A YouTube Short is basically like TikTok or Instagram Reels on YouTube. Short, vertical videos, largely captured on mobile devices that are 60 seconds or less.
Currently only users in India have access to the beta Shorts camera and are able to create short vertical videos right on their YouTube app. This means they get editing tools to do things like string multiple video clips together, use speed controls and timers, and add music to their video clips.
The beta access to creators tools is expanding to the US in the coming weeks.
According to YouTube, people can find Shorts videos on the homepage, the Shorts shelf which is basically just a section in the feed dedicated to Shorts, similar to what you see on Instagram in your feed for Instagram Reels. You can also find shorts by searching and by checking your subscription feed.
I have to admit, I’m struggling with the actual shorts viewing experience, so have just been searching for #shorts so if you want to see what other people are creating that’s an easy path to follow – just make sure you look for the hashtag specifically in the title of the video.
Even with limited access to Shorts creation tools, YouTube has stated that the Shorts Player is now receiving more than 3.5 billion daily views globally.
If you get the strategy right, you can jump in on those early results yourself. And it’s much easier than you might think.
If you don’t think you need a Plan B, this isn’t the episode for you. But if you’re open to it, read on. Because spoiler alert, no amount of positive thinking, manifestation and avoiding self-limiting beliefs is going to change the fact that big or small, sometimes things go wrong. Having a Plan B was a big deal for me last weekend. So I wanted to share what happened and when and how I develop one so you can as well.
Comparison syndrome is basically when you compare yourself with others and make a judgement on where you rank against them.
It came happen personally. It can happen professionally. And it is probably happening more often than you are even consciously aware of.
In this episode find out more about what it is, and how you to stop comparing yourself to the point of paralysis.
It’s easy to do too much on social media. There’s always a new platform or a new content feature that everybody is spruiking as where you need to be or what you need to do to get the best results.
But here’s the deal – you don’t have to be everywhere all the time. I've got the facts, the cold hard data to back that up. And some tips to help you know where to focus your time.
Have you ever wondered if you could become a better speaker? Many people think great speakers are born, but the truth is you can learn to be a better speaker.
In this episode, TEDx speaker Bosco Anthony joins me to talk about his journey to being a great speaker and shares some actionable insights you can try yourself.
Tips for being a better speaker in this episode:
- Bosco and I share our early speaking experiences and what shaped our future improvement
- Nature or nurture – is this something you’re born with or can you become a better speaker
- The most important thing you can do to become a better speaker
- The things that make you a great speaker (beyond your actual voice)
- Why adaptability is important
- The one thing you need to fuel your speaking performance
- What actor Anthony LaPaglia taught me about me a good interviewer
- Why too much rehearsal can actually hurt your speaking ability
- And much more!
If you want to hire an agency or consultant to manage your Facebook Ads, ask them these questions first.
In this episode, Carolyn Rowe from ROI Swift reveals the best questions you can ask to reveal the right agency for your business – and to make sure you’re not going to regret your decision in the future.
You’ve heard it from me before, but I’m going to say it again. Without a strategy, content marketing is just an expensive hobby.
In today’s episode I’m tackling that topic with Justin Brown from Motion Agency, including:
- Why you shouldn’t be afraid to get really specific about your audience.
- Why niching down can actually present you with more opportunities
- People know why they should be working with you
- The three stage approach to niching down
- Offer, audience
- Why what you enjoy doing is just as important as the data when it comes to making choices.
- The five profiles you can use in your content
In 2021, I've decided to focus more on creating opportunities by opening up my thinking to discover new ideas that embrace creativity and innovation.
To achieve this, I'm rotating four strategy sessions - challenge, observe, network and experiment and I'm breaking it all down into a step by step process here.
Want to know the secret to escaping the corporate cubicle? You've just got to do it. But this is what you need to know to prepare because I’m talking all about the truth, the whole truth about what it’s really like to start your own business with Heather Frechette-Crowley.
In today’s episode I’m taking a step back in time to revisit my digital marketing predictions for 2020 and sharing my scorecard on what I got right and of course what I got wrong.
At this time of year, and I’m no exception, everyone starts talking about trends.
But in this episode, I’m going to go with few dare to, particularly after a year where no one could’ve prediction the many challenges that were going to be thrown at us, individually, in business, and on a massive global scale.
Because it wasn’t just one thing, although we all know what the biggie is. No, 2020 just seemed to be the year that kept challenging.
So when I look back now I’m completing fascinated to see whether my predictions weathered the storm.
Are you trying to make connections on LinkedIn? It’s a fantastic platform for connecting with potential customers, but this is why so many people get it wrong and how you can do it better. Find out why people are sending you those spammy sales pitches and the three great tactics you can use to get past no and create great connections.
When was the last time you made a decision about whether to read more, listen more or watch more by sniffing? And in the year of social distancing, there’s a fair chance you’re not doing it by touching either.
We consume with our eyes. So it makes sense that visuals stop the scroll, grab attention and make you stand out.
If you want to make a strong first impression with your marketing in 2021, get inspired by these five visual content trends.
Have you ever thought about being a TEDx speaker? For most of us, it's either a bucket list item or the idea leaves you in a cold sweat.
Even if taking to the stage isn't your thing, Bosco Anthony's journey to the TEDx stage in Stanley Park Vancouver will inspire you to think about how to set your goals high and the importance of resilience when you reach for your dreams.
It’s that time of year again, when start talking about the social media trends for 2021 you need to start planning for in your strategy.
But if you think I’m talking TikTok or Reels, think again. We’re going deeper into what gets audience attention, what keeps them talking with you and what gets them shouting your praises to their own communities.
Growing your business with paid social media can be the difference between scaling fast and sluggish sales.
In this episode, Carolyn Rowe from ROI Swift lifts the lid on what you need to know to start paid promotion and how to make it an effective return on investment.
Paid media – when you use ads, influencers or even affiliates to get the word out there about your product or brand. It’s a great way to speed up your results, but make sure you are doing it right to get the return on investment you deserve.
In this episode I'll explain exactly what paid media is and why it is not as simple as handing over your credit card.
And I'll share with you the key areas to focus on and how to start building your paid media strategy.
Paid media focus areas:
- How paid media fits into a successful marketing strategy
- Why there is more to paid media than buying ads
- The pros and cons of paid media
- Why there is more to a successful ad campaign than just putting down a credit card
- Why all influencers are not alike, particularly when it comes to the zeros in their fee
- The key quality areas to develop for a successful referral program
- How much you should pay affiliates, and why the price varies so much between physical and digital products.
Earned media – the content you haven’t paid for or published yourself – is one of the most valuable pieces of the marketing pie. Here’s how to get your own slice of the action.
In this episode I'll explain exactly what earned media is and why it is often overlooked in terms of importance.
And I'll share with you the key areas to focus on and how to start building your earned media strategy.
Do you think owned media is still important? Your website, content, even your Facebook page. The answer might, but shouldn’t, surprise you. In this episode, I'm exploring what owned media is and breaking down the key focus areas with actions to optimize them.
Do you know what it takes to create content that converts?
To get yourself the best chance of delivering on the goals you set for your content marketing, make sure you tick the box for each of the three Rs.
No need for suspense here – they are relevance, reach and response. In this episode, I’m digging into what goes into each of the Rs and what actions you can take to optimize them.
Have you ever wondered what it is that highly successful content marketers do differently?
2020 has been a year like no other so far for content marketing. As if the challenges of organic reach and increasing competition for eyeballs wasn’t enough, you may have noticed that global pandemic has been messing with more than just our ability to get out and see our loved ones safely.
But according to the 11th Annual B2B content marketing benchmarks, budgets and trends report even with all the challenges being thrown at us, over the last 12 months, 31% of content marketers said their organization has been extremely or very successful with content marketing, and 83% attribute that success to the value of the content they provide.
No surprise to me there. But I wanted to dive a little deeper for you into what sets the top performers apart from the pack.
In this episode, I’m breaking down the 10 habits of highly successful content marketers and how you can apply those learnings to your own business.
After ten years in our lives, people are still making fundamental errors when it comes to their Instagram strategy.
Not everyone makes every mistake. But a lot of people are making, one, two or even more of these mistakes.
So I picked the top ten that I see the most of for this episode. And along with the mistakes, I’ve got some quick fixes to get you back on track if you need it.
Do you know the rules for using social media? Your tactics may change but these fundamentals are timeless.
When is the right time to get started with Instagram Reels? Right now! Organic reach is at it’s highest so here’s how to get started.
Okay it’s only fair to start this episode off with some honest declarations. So far I’m just not that into Instagram Reels. If you’ve been following along for a while, you’d already I’m really not that into Tik Tok. So what’s the deal here? Am I being a hypocrite? Am I selling out?
Well I’m going to answer those questions at the end of this episode. It’s not a long one so stick around for my justification.
Because yes, I’m about to tell you that you should consider jumping into Instagram Reels.
And I’m going to give you a run down of the three types of content you can create for Reels – even if your niche just doesn’t naturally lend it self to this format.
If the word influencer makes you cringe, it’s time to rewrite the script with authentic influencer marketing. It’s emerging as the secret organic tactic to combat the pay to play culture of big business social media. In this episode, Neal Schaffer explains what it's all about.
You don’t even have to be a Chief Fractional CMO to make it work, although Neal is, and don’t worry – I’m getting an explanation from him on what that’s all about. Turns out I’m one too.
In this episode, I challenge Neal to get me past my influencer bias and he steps up to it, because ultimately it’s not what you call it, it’s how and why you do it that matters.
Do you know how to find the right offer for your business. It needs to work for you, your business and your customer. Here’s the process.
If I wasn’t a corporate cubicle survivor, I’d be stuck in the same rut dealing with someone else expecting me to embrace their 1980s tactics.
Two years after getting back into my own business, I’m taking a look at what worked (and what didn’t) during the transition and sharing my ‘escape plan’ for you to swipe.
Last week I dug into the topic of creating physical products to supplement a digital product business. You can catch up on that episode if you missed it at jillianbowen.com/67 but today I’m going to dive a little further into print on demand on POD and talk about the common mistakes that occur when people get started with print on demand and how to avoid them when choosing print on demand suppliers for your products.
If you sell physical products you can use Facebook shops and even digital product businesses can add to their inventory for low to no investment.
Right at the heart of storytelling you’ll find the secret to building a know, like and trust factor with your audience.
Bosco Anthony is an international and Tedx Speaker, Digital Storyteller and Strategist who knows a thing or two about telling a good tale. He joins me on this episode to explore the power of story, including practical tips on how to become a better storyteller.
Every time I open Facebook or look in my email inbox, somebody is telling me how to achieve my dreams.
I used to think that was the whole point. Have big dreams. Chase after them. Pick yourself up if you fail, brush yourself off and start again.
But the more I see all these people making empty promises about how they are going to help me achieve my dreams, the more it got me thinking about why I haven’t achieved all of my dreams yet. And I realised because my unfulfilled wants and needs are holding me back.
I developed threshold productivity to take the stress out of juggling multiple commitments as a solo business owner. It's not about getting more done - although that has been a happy side effect of the system. The focus is finding your threshold based on prioritising what needs to be done first. The outcome for me is less stress, less waking up in the middle of the night worried about deadlines, and a more balanced workload. In this episode, I'm outlining exactly how it works.
Misused words can drive you crazy. But these really simple tricks will help you get the word right and speed up the editing process.
Do you want to improve your Facebook engagement? You’re not alone. That pesky algorithm is making it pretty hard these days to even be seen, let alone get the conversation flowing. In this episode, I’m sharing seven tactics you can use to improve your Facebook engagement even if your page or group has become a bit of a wasteland.
Here are some of the new features the big social media platforms are introducing to slow down the growth of TikTok, including:
- Why I'm not switching to the New Facebook just
- Why livestreaming on Facebook just got much more engaging
- The new custom audience option for anyone with a Facebook or Instagram shop
- How to save time engaging with your audience if you are a YouTube Creator
- The new Instagram feature users in Brazil have been using that TikTok users will love
- Why the way people view Instagram Stories may change dramatically if a feature in testing makes it to all users
- Audio tweets - yes really!
- Why it's going to be easier to purchase products via image search on Pinterest
- LinkedIn Stories roll out continues
- LinkedIn introduces a career opportunities hub
Keeping your social media audience engaged is increasingly challenging in line with the growing level of noise online.
One way to get the conversation started and continuing is to ask questions that intrigue and excite your followers.
In this episode, I'm sharing five basic question starters that, with a bit of imagination and research, can generate an endless supply of engagement starters.
When you’re creating challenging podcast episodes, you rarely push on because you think they will ultimately become your most fulfilling. But a funny thing happens with hindsight. As you look back on the moments that could have derailed the journey, you realise just how much you gained in those difficult episodes. And sometimes it takes a reminder from someone who listens to nudge you towards that conclusion.
In the latest episode, I’m answering a question shared by Sixteen Ramos, who asked me what the most challenging yet ultimately fulfilling episode was of The Content Fix to date. In the end, I couldn’t choose just one, so I’m counting them down and sharing the lessons learned instead.
Have you ever wondered if it is worth starting a podcast? On the one year anniversary of my first 'solo' podcasting journey, I've got a few answers for you.
One year of podcasting. 58 episodes. 20 hours of content. Over 400 hours production, from concept through promotion of each episode.
Starting a podcast was a natural next step for me. I’d worked on one before. I had plenty to say, and plenty of people I wanted to interview.
But doing it on my own was a clear case of biting off more than I could chew. But I chewed. And chewed. And I keep on chewing.
I always knew it would be a lot of hard work. Now I’m sharing whether or not it was worth it.
Freedom is one of the biggest appeals when it comes to starting an online business. But if the set up time and costs aren’t for you, here’s how to buy an existing one instead.
Jaryd Krause is the host of the podcast Buying Online Businesses and in this episode, he shares his years of experience by answering the important questions like why you would buy an online business, what sort of businesses you can buy, how much it costs, where to go and the important processes you need to know to avoid expensive mistakes.
Buying an existing online business is unlikely to be a bargain, but if you want to hit the ground running as the boss of your own virtual enterprise from day one, it’s an option well worth exploring.
There may be more than one episode worth of reasons why your website isn’t converting, but fixing the problems is not as difficult as you imagine.
In this episode, I’m sharing four more reasons why your bounce rate is so high, and instead of letting those problems fester, I've also got the simple, practical steps you can take to repair the damage and stop it from happening again in the future.
And don’t forget to check out the last episode, for the three main reasons why people leave your website.
You put a lot of effort into getting them there only to have people leave your website without converting. If you’re having trouble getting visitors to stay, you might be making one of these (easy to fix) mistakes.
I've come up with a manageable, maintainable list of things you can do to get people staying on your website and even more importantly, wanting more.
In this episode, learn how to stop people leaving your website: 1. Why first impressions count 2. Three questions you can ask to get really clear on what you offer 3. Why sometimes it's important to think small
Here’s the deal – business is personal. When you do business you’re dealing with people. Employees, suppliers, customers, clients. They are all… yes, people! In today’s episode I’m catching up again with executive coach Todd Palmer about how to create deeper more personal connections and why this is one of the smartest things you can do to grow your business.
Is a podcast the missing piece in your content marketing strategy?
There’s plenty of information out there about HOW to start a podcast, but what about how to promote your new podcast.
In this episode, find out how to incorporate a podcast into your content strategy and get it fully aligned with your business.
Kelly Glover from The Talent Squad joins me to break down everything you need to know to get strategic with your podcast so each episode works as hard as you did creating it.
In this episode I’m trying to contain my excitement about the fact that Instagram has finally introduced more features that allow me to speed through my daily checklist front the comfort of my desktop computer. And I’ve got a secret little reveal at the end of this episode about one other thing you can do on the desktop Instagram that you can’t do on mobile that not many people know about.
Are you wondering how to be marketing in a crisis? Marketing expert Maresa Friedman steps up to answers the tough questions. And that includes how to prioritize your budget and why understanding consumer intent is more important than ever.
Does the world need another podcast? If you’re passionate about your topic and it interests the audience for your brand or business, then the answer is yes.
Here are my top five reasons why you should start a podcast and why it helps build authority and find new leads for products and services.
You can check out my five reason why you shouldn't start a podcast in the show notes at jillianbowen.com/50 and watch my free podcast training and download the podcast essentials freebie.
Do you feel like you’re not growing as a leader? In this episode, executive coach Todd Palmer explains how to get unstuck and move forward by dealing with imposter syndrome and learning how to lean into uncomfortable business situations.
What if the difference between getting stuck behind mental roadblocks and thinking creatively could be solved by deleting one, little three-letter word? Here's how it's possible.
In this episode I’m taking you back to my focus foundation. The place where I secure my mindset so I can start, develop and continue on my path. And that starts with a personal goal. A strong personal goal is more about the emotional why or emotional payoff that comes from taking action rather than the action itself. Like freedom, happiness or pride.
There’s a strong correlation between self-motivation, personal goals and achievement. So this is much more than just personal.
Find out how to set a personal goal aligned with your professional goals that helps you to keep believing in yourself and that fuels your desire to achieve:
- Setting your personal goal
- Digging deeper into WHY it’s your personal goal
- Identifying the roadblocks between you and your personal goal
- Creating an action plan to work through the roadblocks one step at a time
There's a lot of conversation about what to do in the world right now. I don't claim to have the answers, but as we push forward, I wanted to share my plan - and it's all about pivoting. But I'm pausing first.
If you're using or planning to use a lead magnet to build you list, here's how to separate fact from fiction on the legal requirements.
Email deliverability may not sound as ominous as social media algorithms. But get it wrong and all that hard work you put into emails might never be seen.
Did you know that what you send in a single email can affect the deliverability of everything else you send?
But here’s the kicker – a lot of the things you’ve been told not to do… well let’s just say there is more fiction than fact in some of the recommended best practices. In this episode we’re busting those myths with email deliverability expert Laura Atkins.
Show notes at: https://www.jillianbowen.com/podcast/email-deliverability/
If you find it hard to fit easily into either an introvert or extrovert category, you probably find these personality labels frustrating.
And you’re not alone. It’s estimated that two-thirds of the population don’t identify fully with either. Which brings us to the other option. And it’s probably one you’ve never even heard mentioned. The ambivert.
An ambivert has both introvert and extrovert qualities, depending on the situation they are in.
Find out more about how to know if you are an ambivert and how to use your personality type to your advantage to manage and overcome weaknesses and maximise your strengths.
Are you putting off hiring a VA because of the cost, the process or because you don't want to delegate? Here's why you must, even if you can't afford it.
In this episode, we're talking about overcoming the mindset hurdles, the process of hiring a VA and the impact taking these steps can have on scaling your business.
Is your ideal customer avatar (ICA) watching the Real Housewives or Seinfeld? And it does it really matter? In this episode, Harvard lawyer turned online entrepreneur Bobby Klinck joins me to dig into the confusion about what really counts when it comes to audience profiling and the information your really need to apply it to your digital marketing. We also take a dive into connecting with your ICA in Facebook Groups including what works and what is so spammy it's going to get you kicked out!
If you're thinking about starting a virtual summit, here are the top tips from Marie Hunter, the founder of the Elevate Marketing Summit, to help get you going.
Even if you're not thinking about virtual summits, the advice can be applied to just about any digital product so if you have a course or digital product, have a listen too!
A successful online business takes patience and perseverance. In this episode, Marie Hunter, founder of the Elevate Marketing Summit shares the highs and lows of her journey, including her strategies for dealing with the difficult days that are part of the start-up journey and why pivoting to a new niche was the most difficult, but ultimately the best, decision for her business.
Some content fails and it fails for lots of reasons.
I have content duds like everyone else. But when I’ve gone back and really looked at the core idea, I’ve realized that maybe I was a little off track. Sometimes you have to try something first to figure out what is wrong with it.
But before you slink off to lick your wounds, there may actually be something you can do to turn this around.
In this episode, I’m stepping through the process of evaluating a content fail and sharing the best optimization processes for salvaging your hard work. And how to know if it’s time to let go gracefully and move on.
Are you struggling to create content, epic content, every week? I’m giving you permission to stop trying – for now.
A lot of people will tell you that is a huge mistake.
I won’t. Because this pressure to create epic, consistent content right out of the gates is unrealistic and it sets people up to fail instead of encouraging them to build.
It’s more important to start creating quality content consistently.
In this episode, you’ll find out how to create high quality content consistently. It doesn’t have to be ‘epic’.
These steps help you to build your skills and build your content creation habit then allow yourself the time to grow to best practice.
If you’re creating content that doesn’t sell your products and services, you might as well just write that activity off as a hobby. And an expensive hobby at that.
Easier said than done? Of course it is. Because it takes skill and knowledge to craft high value content that naturally aligns and embeds your products and services as a solution. But it’s a skill you can learn and if you’re going to be content marketing, it’s a non-negotiable.
In this episode, I’m sharing the foundations of how to create product and service aligned content. So you can sell more, without feeling like you are selling out.
This episode is supported by Workshops by Jillian Bowen – find out more at https://www.jillianbowen.com/workshops/
Have you ever received a receipt for a recurring payment on an app or subscription you forgot you even had? I have and I’m guessing you have too. You know that sinking feeling – the subscription has renewed, it’s too late to do anything and you’ve just lost that money.
The worst part is, it’s probably not the only one.
It seems obvious that we’d remember what we are paying for but you’d be amazed how quickly we forget what we’ve signed up for in our businesses. And so many of them renew without a courtesy email reminder first.
In this episode, I’m outlining a simple process you can follow to identify, delete or manage your subscription payments. That includes evaluating them to decide what really is of value and to spot the areas that can be downgraded.
This episode is supported by Workshops by Jillian Bowen – find out more at https://www.jillianbowen.com/workshops/
Have you ever considered how much time you’re wasting on your email inbox each year? Or how satisfying it would be to get to inbox zero on a regular basis?
I’ve thought about these things, but recently I actually added up the hours only to discover that over a year, it averaged out to hundreds. Yes, hundreds of hours.
And I wanted those hours back.
If you’re like me, and want to get to inbox zero AND cut out all the wasted time, here’s my system - from how to structure your inbox, your daily email management system and the all-important process for managing all those newsletter subscriptions to stop them building up again.
This episode is supported by Workshops by Jillian Bowen – find out more at https://www.jillianbowen.com/workshops/
The first step in developing my strategy for the new year was to decide what I’m going to stop, start and continue. The second step was to put it out there, on the record and hold myself accountable.
At the very heart of this strategy for 2020 (and always) is my belief in a customer journey loop, focusing on the audience first and what they need from me to create awareness, engagement, action and advocacy connections.
As digital marketers, it’s our responsibility to be in the right place at the right time according to the audience wants, needs and demands.
So here’s my plan or as I like to call it, my Goldilocks strategy – it’s not too big, it’s not too small, and in 12 months time, I’ll let you know if it was just right.
You don’t need a crystal ball to predict there will be a lot of change for digital marketing, content marketing, social media and more in 2020.
But while predictions may be interesting, but they can be incredibly frustrating if you don’t know the necessary steps to take action.
Instead of a long laundry list of changes on the horizon, here are three big areas that you can really focus on and the actions to take if you want to implement them in your own strategy.
There’s nothing sweeter than being able to use your skills to run your own business. Unless of course you can monetize your passion at the same time. Benjamin Shapiro, host of The Martech Podcast joins me to explain how you can do just that.
Shiny object syndrome can cost you serious time and money if it takes over your life. Here’s how to spot it and mange it so you can improve productivity and stay in control of your business, your digital marketing and your budget.
Canva has just shared a huge list of initiatives they are rolling out from now and into 2020. These are game-changers and are so exciting I jumped straight off a livestream to record this episode and share them with you.
The end of the year, and the end of the decade, is fast approaching which means a lot of people are starting to dream about starting their own business in 2020. If that’s you, here are the three things you need to do right now if you are planning to make that leap and if you’ve started your own business already, this episode is still for you – because it’s never too late to do a check in on the set up and processes that underpin the success of your business.
Who doesn’t #love hashtags? I'm explaining exactly how to find and use hashtags to improve your Instagram reach and engagement and tackling some of the big debates like how many hashtags you should use and why you need both popular and niche hashtags. So, hashtag, you’re it! Let's get started.
When it comes to writing headlines, don't over promise and under deliver. Here are three ways to get more clicks for your content without resorting to click bait.
Not all offers from online experts are created equal, so it's important to do your research before you get stung if you want to avoid losing money and getting bad advice.
So, let’s talk about links on Instagram. Or more accurately, the lack of links on Instagram. Which is tough if you are trying to use the platform to drive traffic to your website. The availability of Instagram links is pretty limited. But there are few tricks you can use to increase your options, and they don't require 10,000 or more followers to implement like the swipe up link.
So someone stole your content. Welcome to the world of online marketing. It’s going to upset you. You’re going to want to do something. But what are your options?
There’s a murky space between inspiration and copying that the law doesn’t always cover so I asked intellectual property lawyer Kelley Keller to help clear things up. She shares the three steps you can take if someone has stolen your content and provides important advice on how to manage the situation if you’re the one accused of using someone else’s content (whether it was accidental or not).
Copyright is the one thing you don’t need to know about – until you do need to know about it.
There’s a lot of confusion about what copyright is, what it protects and, importantly, what it doesn’t protect.
Intellectual property lawyer Kelley Keller is breaking it all down so you know how to protect your important content assets.
A swipe file is a complete game changer, whether you’re just starting out or a seasoned content creator. But how do you stay in the inspiration zone and not end up copying? There’s a whole world of brilliance happening around us every day but copying someone’s work is a complete no-go zone, which is why your swipe file must be a starting point not a step by step guide. Here’s how to use your swipe file without crossing that line.
It’s tough to create something out of nothing, so a swipe file collection of content created by other people is a great reference to inspire your own content and marketing. But to use one effectively you need to set it up right.
Find out how to set one up, create categories, find and save resources and stay organized with your swipe file.
Creating content takes a lot of effort. So what are you doing with it after you hit publish? Over time, all those content gems sit in folders on your hard drive and the details get blurry. That's why I log my content in a content asset file - or database. All the important details, including keywords, publish locations - even internal and external links. When I'm planning or looking for related content, I hit my database and search quickly and easily. This is how to create your own. And get a copy of mine.
Three things have been bugging me a bit lately when it comes to digital marketing and they are opinion overload, mistake heroes and comparison paralysis.
Love it or hate it, marketing starts with generating awareness. It weaves its way through building engagement and ultimately, or hopefully, leads to conversion.
Because that’s the whole point of marketing – it’s designed to help a person or a business or a cause, achieve a result, hopefully that’s is aligned to a well thought out goal.
But it’s getting kind of messy out there online. There are a lot of experts. There area a lot of opinions. This is how you figure out which ones matter.
Hubspot shared a blog including a survey they undertook that said 70% of US consumers prefer to watch stories on Facebook over Instagram and Snapchat. I don't believe it. So I did my own survey.
Because the most important factor in any strategy is your audience and what they want and need. Not the opinion of an expert.
If you have something you’ve been putting off, an idea sitting on the shelf gathering dust that needs to gets some fuel in its tank, Ash Roy knows how to get you to done. Ash is a productivity expert, blogger and podcaster who helps online businesses build systems and scale.
Creating content is all about finding the right information for the right people and getting it to them at the right time. After more than 180 podcast episodes, online business consultant and coach Ash Roy knows just what it takes to create that kind of content. The kind that builds your business.
When Ash was starting out, he scored the impressive coup of interviewing Neil Patel. But the interview sat gathering dust for 18 months in publishing paralysis.
Find out how his mentor got him moving and how he has gone on to interview big names like Copybloggers Brian Clark, Moz founder Rand Fishkin, Ryan Deiss from Digital Marketer, James Clear, Ryan Levesque and Amy Porterfield and the lessons he’s learned along the way.
And then there’s the fact that he exchanges emails with Seth Godin…
Find out the exact five steps I use for batching my content, whether it’s podcast episodes, blog posts or social media. The process works for any kind of content creation and can be adapted easily to other tasks as well.
Batching can be a game changer when it comes to your content creation productivity. But it’s one thing to hear the theory and another all together to see it in action, so that’s what we’re going to do now.
How I use batching to cut my content creation time in half and produce weekly content consistently without stress (or skipping weeks).
Great storytelling has the power to differentiate you from all the other voices competing for attention.
Louisa Deasey has spent 20 years learning the craft behind behind being a great storyteller.
In today’s episode, she’s sharing her actionable tips on how you can take your writing and creative projects to the next level by learning how to tell better stories.
From penning letters to friends across the globe as a child, to twenty years of journalism and more recently two published memoirs, Louisa Deasey knows a thing or two about telling stories.
Along the way, she’s been refining her craft and is the first to admit that great stories take more than just talent. She’s suffered the crushing blow of rejection more than once and each time risen to chase her dreams again.
She’s sharing her journey including many of the important lessons she’s learned that have turned her love of storytelling into her full time career.
Don’t feel like writing? You’re not alone. Sometimes it’s writer’s block. Sometimes it’s procrastination. But let’s talk about solutions not problems! A couple of weeks ago, I shared my first five tips on how to write when you don’t feel like writing. And as promised, I’m back with five more tips to help you write when you don’t feel like writing
Big news announced today, you can now publish to your Instagram feed and IGTV from desktop using the Creator Studio in Facebook. In this episode I'm explaining exactly how to get started.
One of the hardest things to do is write when you don’t feel like doing it. Maybe it’s writing block. Maybe you have too many distractions. Or maybe you just don’t enjoy writing and you’re procrastinating. Even the best writers struggle at times. And the first draft rarely looks anything like the finished product. Writing is a craft. It’s a process. And it is something you can do better. As long as you can get yourself started! In this episode, I’m sharing my tips on how to get writing even when you don’t feel like it.
Have you ever wondered why you stopped scrolling through a social media newsfeed to look at a post? There’s a good chance the visual content caught your attention.
With organic reach at an all time low and competition for audience growing all the time, the importance of creating eye-catching and effective visual content has never been higher.
Nicholette von Riche is the undisputed Queen of Canva. In this episode, Nicholette shares her insights on developing a consistent brand with visuals and explains how easy it is for a non-designer to successfully manage the process with Canva.
Everybody is talking about the untapped potential of LinkedIn for marketers. But is it right for you? And do you really need another social network. With ten years of experience marketing on LinkedIn and teaching others how to use it to the full potential, I’ve compiled my top ten lessons to help you make a decision.
Do you remember the days when you shared an update on a Facebook Page - and people actually saw what you posted? Facebook organic reach is at an all-time low. So, what do you do? Pay to play? Or is there still a way to reach your followers without taking out a second mortgage on your home.
In the first episode of an ongoing series – Facebook Organic Reach Secrets – it’s time to get ready for your close-up because video is the format Facebook marketers are using to get their content in front of followers. Even ad hoc use of video delivers better reach than any other post format.
Listen to this episode of The Content Fix to find out why video is worth prioritizing in your content strategy, the best format, whether or not you need to go live and tips on how to create the best video for Facebook engagement.
If you’re blogging, vlogging or podcasting and you’re not finding some way to monetize it, you’ve just got yourself a very expensive hobby.
That’s where affiliate marketing comes in. You can promote someone else’s products with your audience and let the commissions role in.
But it’s not really as simple as that. Affiliate marketing can be one of the easiest ways to make money with your content. But it’s far from passive income.
In this episode I’m breaking down what affiliate marketing is, how to get in on one of the biggest growth opportunities in online business and how to do it properly so you don’t come across as overly promotional and burn yourself out before you’ve seen any results.
Have you ever wondered why people buy from one person and not another?
Bobby Klinck is a Harvard educated lawyer who pivoted to running his own online business selling legal templates and, more recently, offering a subscription membership called the Fans First Society. But when he started out, nobody wanted to buy from him. After his first launch, Bobby tallied up the figures and the total was a gut-wrenching loss of more than five figures.
Fast forward a year and his business is growing daily and on track to hit the coveted seven figures mark. People are excited to buy from Bobby. And encouraging others to do so as well. So, what changed?
Instead of giving up, Bobby took the time to figure out exactly what went wrong in the beginning and the things he could changed in his content, his business offerings, his approach to building relationships with his audience and why some of the advice he was following from experts, while well intentioned, was not always right for his business.
Have you ever created a piece of content you were positive was going to set the world on fire? Then crickets.
Sometimes great content fails. We've all been there. If I knew the magic formula for success, I'd happily share it. It's a tough game these days. Competition is fierce, attention spans are short and trust and loyalty takes time to build. That's why it's so important to catch the avoidable mistakes with your content before they happen.
These three reasons may not be the only reasons why content fails, but they are traps that a lot of people, even really experienced content creators, fall into. If you’re creating content, there’s a good chance you’ve already encountered all three of these reasons even if you don’t realize it. I certainly have. And even though I’ve been creating content for many, many years, they still creep in when I least expect it.
If you’re not creating content yet, but planning to start, you are going to be way ahead of the rest of us because you're starting a journey without content fail blinkers on.
Listen now to find out the three avoidable reasons why a lot of content fails and exactly what you can do to fix them
Content creation, content marketing and social media can make your head spin!
Do you want to know how to use content and social media to make people aware of your business, build engagement and convert that audience into customers?
The Content Fix Podcast is where you’ll find out exactly how to make that happen, with step by step masterclasses, deep dives into who you should be following in the online marketing world (and why) and interviews with some of the best in the business who’ll share their tips and tricks to give you an unfair advantage.
Whether you’re blogging, podcasting, doing Facebook Lives, diving into Instagram Stories, trying to leverage LinkedIn or figuring out the point of Pinterest, you’ll find out how to take your business to the next level and take your content and social media from a time drain to a winning business strategy.
This first, short, introductory episode will give you a run down of what to expect from The Content Fix podcast.