Yuval Selik is the Co-founder and CEO of Promomash, a software and services platform that helps emerging CPG brands dominate their promotions in stores and on the field. Yuval co-founded Promomash after facing various retail execution challenges with his own organic skincare brand, L’uvalla. Now, his mission is to help emerging brands thrive on the retail shelves by leveraging their technology and services and gaining a competitive edge in the market.

Yuval is also the Host of The Seven Hats Podcast, where he helps entrepreneurs gracefully balance and develop the seven critical areas of their life that will provide them with the impact they seek.

Here’s a glimpse of what you’ll learn: Yuval Selik's entrepreneurial background and the mistakes he made in his first businesses

How the 2008 financial crisis impacted Yuval's skincare business

Why Yuval started Promomash and how he uses it to help emerging brands manage their marketing and trade spend

How Promomash has evolved since its founding and what sets it apart from other trade management platforms

How businesses benefit from working with Promomash and where to learn more about it

Yuval talks about the seven hats behind his podcast

What people need to know about entrepreneurial fulfillment and balancing work with their personal lives

Steve Cleere shares his experience podcasting

How Yuval prepared for the launch of his podcast and how he finds guests for the show

Yuval's advice to fellow entrepreneurs

In this episode... For many first-time CPG entrepreneurs, seeing their products on the shelves is a huge achievement — and a sign of great things to come. However, these entrepreneurs soon realize that staying on the shelves can be a big challenge. If you’re not well-prepared, you may find your products dropped from the retail stores.

From experience, Yuval Selik knows that the best way to stay on the shelves is by creating more awareness about your CPG product. Getting the word out about your brand can drive your sales, win new customers, and encourage repeat purchases. But, all this is only possible if the business has a well-laid trade management plan that helps the business better promote their products and track their trade spend.

Yuval Selik, the Co-founder and CEO of Promomash, joins Steve Cleere in this episode of the NexxtLevel Brands Podcast to talk about founding CPG businesses, trade promotions, and deductions management. Yuval also talks about the benefits of field marketing and shares his experience launching The Seven Hats Podcast.

Subscribe and Listen on: iTunes

Spotify

Stitcher

Google Play

Deezer

iHeartRadio

TuneIn

Amazon Music

Resources Mentioned in this episode * Kitchen2Shelf