Differentiation; by definition, is what branding is. Which is precisely why I’m so baffled by blanding. Blanding is the copy-paste model of consumer product development and brand marketing that follows repetitive patterns in the name of modernity but at the expense of authenticity and originality. With results that are, in a word, bland.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app