Typically, taking your car to the shop isn't a pleasurable experience. Even if you roll in for a simple oil change, there's always something else that needs to be addressed. Often customers are skeptical about a shop's recommendations and have a perception they're being upsold on unnecessary repairs. You could attempt to change that perception with advertising, and push the message that your shop is the "most honest", but is this really getting at the heart of the issue?
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