There are companies where culture is directed from the top down. While it's natural to assume that this vision will simply emerge throughout the organization, this alone does not create culture. Within every company there are sub-cultures. In other words, each department or team can have its own unique culture. For example, the culture of a product management team can be distinct from the culture of the sales team. This can run in direct conflict of your top-down directed culture, and therefore, conflict ensues. Bottom line, culture isn't what you say it is.
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