Consider all the tools you would need to build a house. Labor aside, there's a ton of modern technologies out there to help you build a dwelling in a much easier, more efficient, and safer way than 10, 50, 100 years ago. However, if you've never built a house before, or only have done some small craft activities in the past, how equipped are you to actually build a house? This is the problem with the myriad of "tools" out there for organizations to solve their business challenges. Whether it's trying to promote a product or develop a new organizational strategy, it's not so much about having the tools, but knowing which ones to use and how to apply them.
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