I've spoken with hundreds of executives, CEOs, and business leaders about their organizational challenges. Across all industries, many of the problems are the same. We need more sales/revenue/members. We need more innovation from our employees. We need to reduce costs. We need to reduce attrition (of customers/employees). Sound familiar?
You've actually likely heard them many times over, possibly each and every year as the company sets its "key objectives" for the upcoming business season. If it's so crystal clear these are the problems, why haven't they been solved? Because these aren't really the problems.
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