There's something about KPIs that brings about almost a fervent obsession. Having a dashboard with a series of numbers and graphs that are intended to reflect the "health" of the company. KPIs have been long lauded as a critical tool for executives and leaders, and are frequently utilized as a "simple and digestible" way of understanding how the organization is performing. However, KPIs can often be misleading, misdirected, and even worse, fail to help the business identify the right corrective actions if things are turning down.

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