What if the real reason your deal is stuck… isn't the customer?

In this episode, Ricky and Paul challenge a common assumption in sales: that stakeholder mapping is only about the external buying group. In reality, misalignment often starts internally.

We explore why progress slows when:

• Internal agendas aren't understood

• Assumptions replace real relationships

• Stakeholder mapping is done superficially — or not at all

You'll see how effective stakeholder mapping goes beyond boxes on a slide and becomes a strategic alignment tool.