Today we discuss learning to cook, having people try your dishes, and what this all has to do with business. Welcome back to the 114th episode of the Hard Thing Podcast. Today I share my conversation with entrepreneur and author Todd Connor. You can reach out to him at thirdshiftentrepreneur.com Here are some highlights from today's show: Todd's hardest thing was dealing with the permanence of writing a book Beta testing business ideas is critical The way to ask for feedback is simply to explain what you're doing and then invite people to "taste the sauce" Only once you dissociate yourself from your idea emotionally can you truly learn how to improve it? Each of us needs to test and try experiments

Todd also left us some action items: 1.Beta test your business idea 2. Ask for genuine feedback 3. Identify the problem you are solving Thanks for listening to the show. Make sure you subscribe so you never miss an episode.  Patreon donation link:  https://www.patreon.com/thehardthingpodcast (https://www.patreon.com/thehardthingpodcast) Share the podcast with one person who could really use it.  Leave a rating and a review. Buy one of our Shirts or Hoodies https://thehardthingpodcast.com/shop/ (https://thehardthingpodcast.com/shop/) Again thanks so much for listening, and stay tuned to next week. Keep doing Hard Things, and Keep Overcoming Average. Mentioned in this episode: Post Launch Pre Roll Hey, there adventurer! I appreciate you taking the time to do an investigation check and dig into the archives of the show. I want you to know that this is an old episode back when the show was called The Hard Thing Podcast. The topics are still the same, though the format and some of the names are different. If you’re coming back to The Hard Thing Podcast, well surprise! We changed our name and some of our branding. Feel free to hang out in the archives and listen to the wonderful old episode of the Hard Thing Podcast, or take on a new adventure by listening to some of our current episodes. Either way, happy adventuring.