In this episode, I play three different ads and break down exactly what makes each one a quality ad-read and how their approach drives sales.  Here are a few points I discuss in the episode:

• The importance of why a host must try the product/service first.
• What makes an authentic and organic ad read.
• The best way for the host to combine talking points and personal experience for a powerful impact.
• How the content of the podcast affects the type of ad read a host will provide.