The failure point for incumbent businesses faced with a disruptive technology comes when they interpret it as being supportive of their existing business. Yet that's exactly how most media companies view the Internet. In this episode, Corey & Gordon turn to an expert, Jim Cutler, who describes how today's swipe-happy world has made traditional media's content look like gabby fluff. Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, thank you for listening. If you like the episode, leave us areview! Want to join the conversation? Share your comments atborrellassociates.com/podcast.