When creating social media content and running Facebook ads there are many things to consider including the objective, target audience, call-to-action and so much more. In this video I give some insights when it comes to 'The Creative' which is the actual visual and copy that we are putting out there into the world.

I briefly go through 6 important points which include: 1) Get out of your head. 2) Think about your objective when building the content. 3) Always give VALUE to your audience. 4) Keep advertising policies in mind. 5) Consider which format to use. 6) Be mindful of how your 'Creative' translates to different ad placements.

I hope you find this episode interesting and I will see you again in the next episode. If you have a specific question relating to social media marketing, comment below or send an email on info@ngage.com.mt and I will answer it in an upcoming episode! :)