Ellen Donnelly from The Ask joins me on this week’s podcast.

Ellen explains how she got into business coaching and started her own business at the start of lockdown. Plus, how she’s bringing her experience from other industries to help business owners get clarity now on the kinds of businesses they want to build.

This episode is brought to you in collaboration with the Happy Tea Company. - https://www.happyteacompany.co.uk/

We have a virtual brew and chat about:

How to use the opportunities given to you to guide your path into business
Having no safety net can be a huge driver to make a business work
The power of free content and how this can give you a proof of concept
Ellen shares why it’s important to practise your craft and why you could do this through your content
Why you might want to consider email marketing as a series that pulls together bigger thoughts in episodes
Ellen shares her approaches to blogging and creating a newsletter
Why using your clients as inspiration for content is crucial
How Ellen develops her ideas and makes connections between her content and that of others
Why you need to take people on the journey with you - Ellen shares that her newsletter readers are some of her best leads. Plus, other opportunities come from putting your thoughts online.
We talk about Ellen’s article about whether your personal brand is harming your business and the sharing this article has
We discuss online burnout and the dangers of putting all your energy into content creation
Plus, the upsides of having a personal brand of your business
Ellen shares some key advice on how to avoid burnout and enjoy being online more
Why you need to consider a business model when you start in business
Benefits of using Substack and why you need a solid process for your newsletters
Trade-offs between paywall and free content
Ellen shares the honest experience of what it's like when you start your own business and how you can cover the bills while building the excitement
How you spend your time and money is important, especially when you want to achieve a dream
Ellen shares the power of community when building a business
Why enjoyment is key to creating content that works and resonates

Where to find Ellen:

Theask.substack.com
The-ask.uk
That article: https://theask.substack.com/p/how-the-desire-to-maintain-a-personal

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