Using a case study from Instagram account, Girls on Hills, I take a look at how you can leverage a social media platform and bypass the need for a blog.
Show notes - the takeaways
Girls on Hills don't have a blog or newsletter so their social media works super hard for them.
You need to be 100% clear about who you are talking to.
Show your audience in your posts
Potential customers need to be able to find you. They relate to what it is you do.
How to get people spending with you on Instagram
Their packages are so clear and it's incredibly well-targeted.
Their content is aspirational and educational.
It's proof that you can do things incredibly simple.
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