Welcome to the second episode of A Dot of Digital...this time we are diving straight in with (what I believe), is the most vital step any business owner can take. Identifying your buyer personas. Also known as customer avatars or ideal clients/customers, these are the people that we want to attract to our business because we know they are the ones who purchase our products or book our services.
It’s a step that I know a lot of small business owners don’t undertake but really need to. How can we market to the right people, when we don’t know who they are?
This process can be done over and over again for as many personas as you identify, so head to my free Buyer Persona Blueprint, download and get listening!
Links and resources:
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