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LinkedIn Ads Sponsored Messaging update for the EU

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Show Notes: Episode Summary: In this episode, AJ Wilcox dives deep into one of the most frustrating issues for LinkedIn advertisers: campaigns that just won’t deliver or spend as expected. AJ walks listeners through his tried-and-true troubleshooting steps, offering actionable insights to get LinkedIn Ads campaigns back on track.

Key Discussion Points:

• Why Campaigns May Not Deliver: AJ explains potential causes, from inactive campaigns to low bidding issues, that might be limiting ad visibility and spend.
• Detailed Troubleshooting Steps: He provides a step-by-step guide for advertisers to diagnose issues, covering everything from campaign and ad activity to billing checks, small or inactive audiences, and relevancy score.
• Bidding Strategies: Insights into how manual bidding and maximum delivery bidding can impact campaign delivery, plus tips on knowing when to increase bids.
• Glitches and Quick Fixes: AJ discusses how occasional LinkedIn platform glitches can hinder ad delivery and how duplicating campaigns can often resolve these issues.
• Audience Size and Activity: Why small or infrequent audiences on LinkedIn may result in slow ad delivery and how to set realistic expectations.
• LinkedIn Ads Support: When to reach out to LinkedIn support if troubleshooting steps fail, and tips for contacting them effectively.

AJ shares practical solutions to optimize LinkedIn ad delivery, save on costs, and ensure that their campaigns spend efficiently.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 152