NOTES

• The best strategies to getting the highest match rates on LinkedIn lists
• Buyer's committee targeting episode
• AJ's free block/allow lists
• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.
• Subscribe/Rate/Review
• Contact us with any questions, suggestions, or corrections!
• Anthony Blatner's new LI Ads Audit Tool
• Resty Concepcion podcast and video editor that we love!

SUMMARY

In this episode of The LinkedIn Ads Show, AJ Wilcox shares his complete modern account-based marketing (ABM) playbook for LinkedIn Ads. Learn how to build high-quality company lists with near-perfect match rates, target the right decision-makers, structure ABM campaigns for maximum efficiency, and measure success using LinkedIn's latest reporting tools. AJ also covers common ABM mistakes to avoid, practical optimization tips, and recent LinkedIn Ads updates—including changes to industry targeting, reserved ads, BrandLink, and audience quality. Whether you're just getting started with ABM or looking to sharpen an existing strategy, this episode is packed with actionable tactics you can put to work immediately.

TRANSCRIPT

For the full show transcript, see the show notes page here: Episode 171