• How an institution’s reputation affects a prospective student’s decision-making process
• What quick, simple, and cost-effective steps help begin boosting your institution’s brand awareness now
• Why you should use analytics and data in your social media strategy to track engagement and feedback
• Why your institution must focus heavily on digital marketing to meet prospective students of today where they are
• Why traditional marketing efforts still have a place but now take a backseat to digital marketing
• Why embracing new technologies like augmented reality and virtual tools puts your institution ahead of competitors

Additional resources: * Website: www.theundeclaredpodcast.com * Website: www.upandup.agency * Email: contact@upandup.agency * LinkedIn: https://www.linkedin.com/in/foglemanscott * LinkedIn: https://www.linkedin.com/in/allison-lanier * Facebook: https://www.facebook.com/upandupagency * Twitter: https://twitter.com/upandupagency