Rebecca Stapley is a passionately curious marketing and higher education professional with over 8 years of experience in enrollment and content strategy, collaboration and communicating brand values across multiple platforms.

She currently leads social media strategy and manages the Nazareth College social media & blogging team. This group of 13 hand-selected brand ambassadors creates authentic, creative, digital content focused on the student experience to tell the Nazareth College story.

What you’ll learn about in this episode:

• How Rebecca Stapley got her start with enrollment and marketing at Nazareth College
• Stapley’s process for building momentum with the student ambassadors and maintaining it despite constant student turnover
• Why Stapley puts so much focus on inter-department communication and relationships
• Stapley’s approach to building and managing a student team in a way that allows both the students and institution to benefit
• How Stapley and her team find a balance between content that students want to read and content that serves the college’s initiatives
• Why ‘empathy’ is a core value of Rebecca Stapley’s team, and how they use it to shape their content
• How Stapley builds trust in both her team and their audience

Additional resources:

• Website: http://higheredexperts.com/edu/2019/03/04/higher-ed-content-talks-with-rebecca-stapley-assistant-director-of-social-media-nazareth-college/
• Twitter: @rstapley
• Facebook: https://www.facebook.com/rstapley
• LinkedIn: https://www.linkedin.com/in/rstapley/