Back in 2010, Jaime Schmidt, founder of Schmidt’s Naturals, started making natural products in her Portland kitchen. She was pregnant at the time and her goal was to create a healthy deodorant that not only smelled great but had clean ingredients, and actually worked.

Listen in as Jaime discusses her entrepreneurial journey - from making batches of 20 deodorants on her kitchen stovetop to eventually storming the shelves of CVS, Walmart, Costco, and Whole Foods.

Plus, you’ll hear about Jaime and her husband Chris’ new ventures with Supermaker, an inclusive media company built for makers, startups, and creators; and Color, an investment fund that supports entrepreneurs largely excluded from the venture financing system.

Show Highlights

• Using clean products while pregnant
• Selling out of mason jars at farmer’s markets
• Unique packaging and fragrance names
• In-house manufacturing on her stovetop
• DTC money to put back into the business
• Limited edition scents to appeal to customers
• ‘Say yes now then figure out how’
• Heritage brands watching Schmidt’s
• Selling Schmidt’s
• Jaime’s new book, Supermaker: Crafting Business on Your Own Terms
• Creator of Supermaker and Color with husband Chris
• Supporting Schmidt’s international expansion
• COVID-19 impact

Resources

• Jaime Website
• Jaime’s Twitter
• Jaime’s Instagram
• Supermaker
• Color