Prentice’s Takeaways
- Many successful, modern-day challenger brands have figured out the formula for what I call ‘instant heritage brand’ status, which gives companies, like Cubitts, an incredible advantage.
- Heritage brands ooze of credibility. They’re authentic, trusted, beloved, and have compelling stories to tell.
- If you’re in the midst of defining or re-inventing your brand ethos, try digging into heritage brands (like Jeep, Levi, Swiss Army, and Kiehl’s) and I guarantee you’ll find some alignment and inspiration.
Show Highlights
- Personal passion for eyewear
- Fixing a broken, stagnant model
- Modernizing the craftsmanship
- Melding fashion and function
- Eye exams
- Small and boutique-like vs. Warby Parker
- Reducing waste
- King’s Cross history
- Timeless frame styles
- Brand voice
- Storytelling (but doing it with a ‘filthy cackle’)
Resources
- Tom’s LinkedIn
- Cubitts Facebook
- Cubitts Twitter
- Cubitts Instagram