Prentice’s Takeaways
- Rarely do entrepreneurs turn and look back down the mountain to enjoy the view of the valley. After we ended the recording, Simon thanked me profusely for how this interview caused him to reflect on how far he and Karma Cola had come since the beginning.
- The best thing you can do to serve your brand is to remember why you got into this in the first place. What giants did you intend to topple when you got started on this adventure?
- In the case of Simon and Karma Cola, their success comes by taking the long view and continuing to hyper-focus on the company’s founding mission as they continue to evolve and grow to expanding markets.
Show Highlights
- Fairtrade banana demand
- Virtues
- How do you turn something into a force of good?
- Brands and perception
- Fairtrade cola
- Impact of Karma Cola
- Karma Cola Foundation and scholarships
- Duty to support one another
- What are the guidelines for ‘ethical and organic’?
- Fairtrade auditing
- Ebola crisis
- Branding details
- Brands need to arm consumers with stories
- Lemmy’s Life
- User-generated content
- “Walking the talk”
Resources
- Follow Simon on Twitter
- Connect with Simon on LinkedIn
- Karma Cola’s Website