Prentice’s Takeaways
- Products were conveniently delivered when Beardbrand was carried on Amazon, but they had to sacrifice the brand experience for it (and eventually, that wasn’t a compromise they were willing to make)
- It’s the small moments during the customer’s journey that work so hard to elevate a brand from the competition and build loyal followers.
- Every touchpoint matters. Customers of challenger brands notice the details, and they'll pay a premium to be a part of the tribe.
Show Highlights
- Investing in yourself
- Beard stereotypes
- Taking facial hair seriously
- Growth of company
- Sold in Target
- ‘Make Men Awesome’ mission
- Shark Tank journey
- Why they DON’T sell on Amazon
- The Book of Reminders
- Mastering content
- Storytelling marketing
- Alliance Conference
- Cologne coming soon
Resources
- Follow Eric on Twitter
- Follow Eric on Instagram
- Connect with Eric on LinkedIn
- Follow Eric on YouTube
- Beardbrand’s Website
- Beardbrand’s Facebook
- Beardbrand’s Twitter
- Beardbrand’s Instagram
- Beardbrand’s YouTube