Show Highlights

• What are KPIs and why are they important?
• Establishing KPIs
• Three things to watch
• A real world example
• Key consumption pages
• Attribution – how is it evolving?
• Programmatic is more than just a digital display
• A recap of the three critical metrics

Resources

• Door No. 3 Website
• Door No. 3 Facebook
• Connect with Prentice on LinkedIn