Prentice’s Challenger Takeaways

• There’s no perfect attribution model.
• Understanding your customers can start outside of Google Analytics.
• Some of the best research for marketing come from the world of academia.

Show Highlights

[01:09] An intro to the smart mind joining Prentice today.
[03:01] Neil's serendipitous journey into customer analytics
[05:45] Why a small number of businesses still don't leverage data
[07:59] How Neil coaches advertisers to not get overwhelmed
[10:24] Analytics improving customer relationships
[12:04] Creative messaging and the power of storytelling
[15:02] Attribution - are advertisers getting it?
[18:00] The "perfect" attribution
[19:08] Neil's best advice
[21:00] Proof - a new venture Neil started
[23:31] Some more exciting things bubbling up
[27:47] What does the future look like for analytics?
[31:07] Where to find Neil

Resources

• Neil Hoyne’s Proof
• Connect with Neil on LinkedIn
• Connect with Neil on Twitter