Top Takeaways

• Some of the best challenger thinking is born out of frustration.
• What we value determines what we do.
• It’s nonsensical to think we can take a demographic descriptor and use it to make assumptions.
• Continue to serve value and you’ll be able to survive and thrive.

Show Highlights

[00:43] Getting to know David Allison
[01:55] Acknowledging the “best challenger” thinking
[02:22] David explains why the system is flawed.
[04:30] What led David to sell his company and write a book
[06:14] David’s lightbulb moment
[07:06] An interesting and strange data proof
[09:19] The loaf of bread logic
[10:24] Why are values important?
[12:35] The path David followed to accomplish what he had in mind
[15:32] What David’s team was missing until valuegraphics
[17:53] Where can valuegraphics take us?
[21:34] How can companies benefit from valuegraphics?
[23:43] Prentice shares what he’s seen within the walls of ad agencies
[24:15] The things David finds ‘surprising’
[26:37] Valuegraphics shaping opportunities
[28:17] Leveraging valuegraphics to empower organizations
[29:29] What kind of impact does David see?
[33:19] Why challenger brands are better positioned to leverage valuegraphic
[35:40] Some more amazing reasons to use valuegraphic
[38:19] The only thing David is asking us to stop doing
[39:12] What to expect with David’s book
[41:30] A display of David’s love for analogies
[43:33] Where to find David

Resources

• Valuegraphics Website
• David Allison Twitter
• David Allison LinkedIn
• David Allison We Are All the Same Age Now: Valuegraphics, The End of Demographic Stereotypes
• Connect with Prentice on LinkedIn