Now more than ever, it is important for Certified Athletic Trainers to promote wellness and injury/illness risk abatement in our communities. This is a powerful way to showcase our expertise in a way that educates, outside of the normal "setting" we are typically seen in. Doing so increases brand awareness of our profession, our employer, and ourselves and helps to showcase the value you bring as an AT. A key way to do this is via interprofessional PR collaboration on media platforms such as social media videos, podcasts, radio interviews, and tv interviews. This throwback episode serves as a thought-provoking example of how Steven Weintraub, DO and I collaborated for the RWJBarnabas Health "RWJ Health Talk" show. This audio was taken from our January 2018 TV interview (media is property of www.rwjbh.org). Steven Weintraub, DO: Dr. Weintraub is a board-certified physician specializing in sports medicine. He completed medical school at New York College of Osteopathic Medicine, then completed a family practice residency at UMDNJ-Robert Wood Johnson Medical School (RWJMS), followed by a fellowship in sports medicine at Robert Wood Johnson University Hospital. Dr. Weintraub is a clinical assistant professor at RWJMS and maintains memberships in the New Jersey Osteopathic Society, the American College of Sports Medicine, the American Medical Society of Sports Medicine, and the American Academy of Family Physicians. He serves as a team physician for local schools, including Freehold Regional Schools, Howell High School, Freehold Township High School, Colts Neck High School, and Trenton Thunder. He is the consulting sports medicine physician for Monroe High School and St. John Vianney High School. Catch the original video of this interview courtesy of RWJBarnabas Health here - https://youtu.be/TO97LzUsMWM @cATalyzingATS Podcast: host Ryan Stevens, MPS, ATC, CSCS - Instagram / Twitter @RStevensATC
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