Bring your brand to life online with video.

The key takeaways: * Youtube is still the daddy of video so you need to know how to make it work for you. Justina’s top three tips are…

+ 1. Make sure your channel looks like it’s operational, which means uploading regular content.
+ 2. Pay attention to your artwork – keep it all on-brand.
+ 3. Treat your Youtube homepage as you would your website homepage. With creativity and care.

• You can have more that one Youtube channel. Who knew?!
• Be careful about the call-to-action you use in your videos. If you send too many people out of Youtube on a regular basis (even if it’s to your website), your channel will be penalised.
• Every platform is pushing video at the moment but all of them function slightly differently. Check out the link to Justina’s guide below for tips on nailing each one.
• Before you start filming, whether it’s pre-recorded or live, do some relaxation techniques – whatever works for you. It might be just having a cup of tea and a biscuit, or if you’re into it, something like meditation or EFT. Once you’re on, try to regulate your breathing and avoid rushing through everything you want to say.

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For the full show notes, including all the links mentioned in this episode, go here >> http://dairepaddy.com/episode22 --------------------

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